How to Place an aespa Fan Ad [2026] - For Karina, Winter, Giselle, Ningning's Birthdays
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As fans of aespa, we want to celebrate our favorite members' birthdays in a more special way. "Birthday ads" (also known as "応援広告" or "응원광고" in Korean), a fan culture originating in Korea, have spread to Japan, allowing fans to display photos and messages of their favorite members on street signages and station visions.
What are aespa's Birthday Ads? (Birthday Calendar for the 4 Members)
aespa (에스파) is a four-member girl group that debuted in November 2020 under SM Entertainment.
| Member | Birthday | Recommended Ad Display Period |
|---|---|---|
| KARINA | April 11 | Mid-March to April 11 |
| WINTER | January 1 | Mid-December to January 1 |
| GISELLE | October 30 | Early October to October 30 |
| NINGNING | October 23 | Early October to October 23 |
Since Giselle and Ningning's birthdays are only a week apart, many fan groups plan joint projects for both members.
Popular Media and Costs for aespa Fans
| Media | Reference Price | Features |
|---|---|---|
| Digital Signage (Main) | From around 30,000 yen | Short lead time, easy for individuals to apply |
| Outdoor Vision/Street Monitors | Tens of thousands to hundreds of thousands of yen | High visibility, suitable for photo sharing on social media |
| Ad Trucks | From around 50,000 yen | Drives around live/event venues |
| Station Posters | From around 100,000 yen | Per week |
Display Areas and Tips for Combining (by Member's Birthday)
Karina (April 11)
April coincides with cherry blossom season. Signages in Shibuya, Harajuku, and Omotesando areas have high foot traffic, offering a synergistic effect with spring events.
Winter (January 1)
New Year's Day is a busy day in commercial districts and tourist spots. Areas bustling at the beginning of the year, such as Shibuya, Shinjuku, and Yokohama Minatomirai, are effective. Applying from mid-December makes it easier to secure slots.
Giselle (October 30)・Ningning (October 23)
Late October coincides with Halloween season. Visibility increases in crowded areas like Shibuya. Cloudfunding to share costs for a joint project for both members is also becoming popular.
How to Comply with SM Entertainment's Guidelines
- Use officially provided materials: It is essential to use press materials released by SM Entertainment on their official website and social media.
- Distinction from commercial use: Birthday ads are premised on being non-profit and for fan support.
- Prior confirmation with the agency: For large-scale displays, prior confirmation with SM Entertainment Japan is recommended.
Oshi-Ad supports checking agency guidelines during the application process.
How to Place a Birthday Ad
- Determine purpose and budget: First, decide whose birthday to celebrate and on what scale.
- Choose media and area: Select based on budget, member's birthday, and events.
- Prepare visuals: Use official materials in accordance with agency guidelines.
- Apply and submit: Complete by submitting design data.
- Display and report on social media: Take photos at the location and share with fellow fans.
What is Oshi-Ad?
Oshi-Ad (https://app.oshi-ad.com) is a service that allows individuals to place digital signage and other advertisements for their favorite idols starting from approximately 30,000 yen.
- Available from approximately 30,000 yen
- Display in as little as 1 week: Often possible even right before a birthday.
- Crowdfunding function: From 500 yen per share, 10% fee.
- SM Entertainment guideline check support available