How to Place Cheering Ads in Japan: Costs and Application Guide

This complete guide explains how international and local fans can place cheering ads in Japan for an artist's birthday, debut anniversary, concert, release, or other special occasion. Oshi-Ad helps individuals search for advertising spaces and manage the application, submission, and placement process online.

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What are cheering ads and birthday ads?

Cheering ads are advertisements placed by fans to celebrate and support artists, idols, actors, VTubers, athletes, and creators. They became widely known in South Korea as birthday or “saengil” ads and are now also used in Japan for anniversaries, releases, performances, tours, and championship celebrations.

Photos, logos, illustrations, and other creative materials must comply with the rules of the relevant agency or rights holder. Each advertising operator may also conduct its own review, so early preparation is essential.

Six steps to place a cheering ad in Japan

  1. Choose your purpose and placement date.
    Select the birthday, concert date, anniversary, or other occasion when fans should see the ad.
  2. Choose an area and advertising format.
    Consider a station, concert venue, entertainment district, or location connected with the artist and their fans. Our advertising-space catalog includes station posters, digital signage, outdoor screens, and transit advertising.
  3. Check rights and agency guidelines.
    Confirm the agency or rights holder's rules, permitted materials, and approval process before producing the final design.
  4. Apply for an advertising space.
    Select an option that matches your preferred date, location, and budget. We will confirm availability and provide the expected schedule.
  5. Create and submit the design.
    Prepare the artwork according to the required dimensions and file specifications. The creative will be reviewed for rights and media compliance.
  6. Enjoy and share the placement.
    After the ad goes live, you can visit the location, take photos in accordance with the venue's rules, and share the celebration with other fans.

When should I apply?

We recommend starting two to three months before your preferred placement date. Some digital signage placements may be available on a shorter schedule, depending on availability and review requirements. Agency approval and design production can take time, so please contact us as soon as your date is confirmed.

How to choose an advertising format

Station posters

Station posters are highly visible to commuters and are popular for commemorative photos. Application requirements, dimensions, and review standards differ by railway operator and station.

Digital signage and outdoor screens

Some screens support video or multiple visuals. They are especially effective near concert venues and busy entertainment districts.

Transit advertising and ad trucks

These formats can reach audiences across a wider area. Routes, operating hours, audio use, and other conditions vary by placement.

Area and venue guides

For more information about costs, copyright, design, and media comparisons, visit the English Oshi-Maga article hub.

Frequently asked questions

Can an individual apply?

Yes. We offer advertising spaces that can be booked by individual fans without using a traditional advertising agency.

What is included in the displayed price?

Placement fees, durations, production requirements, and submission conditions vary by media owner. Please review the information on each product page. Any additional required charge will be explained before confirmation.

Can I freely use official photos and logos?

No. You must follow the rules of the agency, rights holder, and media operator and obtain any required permissions.

What if I do not know which advertising space to choose?

Please contact us with your preferred date, artist category, location, and budget. We will help identify suitable options.

Start your placement

Browse advertising spaces or visit the Oshi-Ad placement platform to explore locations and media formats.