How to Place Fan Advertisements Around Ariake Arena [2026 Edition]: Costs, Media, and Application Procedures
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You want to put up a cheering ad for your bias who has an upcoming live performance at Ariake Arena. For fans thinking this, we've compiled the types of media available in the Ariake, Toyosu, and Daiba areas, approximate costs, and application procedures.
Ariake Arena is a large arena with a maximum capacity of 15,000 people. Concerts by a wide range of artists, from K-POP to domestic artists, are held there, leading to a high demand for cheering ads to coincide with live performances. There are ways for individuals to place ads starting from around 30,000 yen. Please use this information as a reference.
If you want to put up a cheering ad at Ariake Arena
Cheering ads (saengil ads) are a culture where fans contribute money to place advertisements for their bias. While originally popular among K-POP fans, this practice has also spread in Japan across various genres, including domestic artists, VTubers, and voice actors.
Live performances at Ariake Arena are large-scale events, attracting fans from all over the country. As such, cheering ads around the venue are gaining attention as a way to foster a sense of solidarity among fans. Projects to display cheering messages on digital signage and ad trucks near the venue, timed with artists' birthdays or live performance dates, are carried out annually.
Are you thinking, "But it seems difficult for individuals"? With Oshi-Ad (https://app.oshi-ad.com), even individuals can place cheering ads starting from approximately 30,000 yen. Using the crowdfunding feature, fans can share the costs from 500 yen per share.
Ariake Arena Access and Surroundings
The official name of Ariake Arena is "TOKYO ARIAKE ARENA," and its location is 1-11-1 Ariake, Koto-ku, Tokyo. It was constructed as the volleyball venue for the 2020 Tokyo Olympics and is now one of the largest arenas in Japan. Its maximum capacity is approximately 15,000 people.
Main Access Methods
- Approximately 8 minutes walk from Yurikamome "Shin-Toyosu Station" or "Ariake-tennis-no-mori Station"
- Approximately 17 minutes walk from Rinkai Line "Kokusai-Tenjijo Station" or "Shinonome Station"
- Approximately 8 minutes walk from Tokyo BRT "Ariake Tennis no Mori" bus stop
The surrounding area is the Ariake, Toyosu, Aomi, and Daiba waterfront area. Along the Yurikamome line, facilities such as Toyosu Market and Ariake Garden are lined up, and many people travel to and from them before and after live performances. By leveraging this flow of people to place cheering ads, you can ensure they are seen by many fans.
Available Cheering Ad Media in the Vicinity
Around Ariake Arena, you can place cheering ads using the following media:
Digital Signage (Toyosu/Ariake Area)
There are multiple digital signages installed around Toyosu Station and Ariake Garden. Video and still image advertisements can be displayed, and they are located in prominent positions easily visible to fans heading to the venue on the day of the live performance. Ads can be displayed from as short as approximately one week, and individuals can apply.
Digital Signage (Daiba/Odaiba Area)
Digital signages are also available along the Rinkai Line and in the Odaiba area. Since this is one of the routes to Ariake Arena, you can choose the display location according to your travel route on the day of the live performance.
Ad Truck (Ariake/Toyosu/Daiba Area)
Ad trucks equipped with LED screens can run on major roads in the Ariake, Toyosu, and Daiba areas. Since the vehicle moves, it can appeal to a wide area, and by having it circulate around the venue before the live performance, it is an effective medium for increasing awareness among fans. Some options are available for daily rental.
Outdoor Advertising around Ariake Garden
Ariake Garden, adjacent to Ariake Arena, is a multi-purpose complex featuring shopping facilities, hot springs, and hotels. There are outdoor advertising spaces in the vicinity, allowing you to reach fans who use the facilities before and after live performances.
How to Place a Cheering Ad
Step 1: Determine Objective and Budget
First, decide "for whom and at what timing" you want to place the ad. The display period and choice of media will vary depending on whether it's for an artist's birthday or a cheering message timed with a live performance. Also consider whether to bear the entire budget individually or to split it among fans via crowdfunding.
Step 2: Choose Media and Area
Select the media (digital signage, ad truck, outdoor advertising) that can be used around the venue, matching your budget and objective. Costs vary depending on the type of media and display period. Please refer to the cost estimate table below.
Step 3: Prepare Creative (Ad Material)
Each medium has specified sizes and formats. Prepare image or video files. Oshi-Ad can also provide support for checking material formats.
Step 4: Check Agency Guidelines
The agency to which the artist belongs may have published guidelines regarding cheering ads by fans. Be sure to check these before applying. If you have any questions, you can also consult Oshi-Ad's support.
Step 5: Application and Submission
Apply through the media company or the Oshi-Ad platform and submit your creative. It is recommended to complete the procedures approximately one week before the display date for a smooth process.
Cost Estimates
Here are the estimated costs for placing cheering ads around Ariake Arena. The focus is on media that can be applied for through Oshi-Ad.
| Media Type | Area | Estimated Display Period | Estimated Cost |
|---|---|---|---|
| Digital Signage | Toyosu/Ariake Area | From 1 week | From approx. 30,000 yen |
| Digital Signage | Daiba/Odaiba Area | From 1 week | From approx. 30,000 yen |
| Ad Truck (LED Screen) | Ariake/Toyosu/Daiba Area | From 1 day | From approx. 80,000 yen |
| Outdoor Advertising (Posters, etc.) | Ariake Garden Area | From 1 week | From approx. 50,000 yen |
| Crowdfunding Participation | — | — | From 500 yen per share |
The above are approximate figures only. They vary depending on the media size, display location, and duration. Please check Oshi-Ad (https://app.oshi-ad.com) for details.
What is Oshi-Ad?
Oshi-Ad is a platform where individuals can place cheering ads for their bias. It is operated by Curio Inc.
Previously, cheering ads were generally applied for collectively by fan communities or circles. Oshi-Ad is designed as a service that individuals can apply for, with ads starting from approximately 30,000 yen.
Features of Oshi-Ad
- Individuals can place ads starting from approximately 30,000 yen
- Can be displayed in as little as about one week (depending on the medium)
- Crowdfunding feature: Fans can share costs from 500 yen per share
- Crowdfunding fee of 10% (lowest in the industry)
- Support for checking agency guidelines available
- Supports multiple media, including digital signage and ad trucks
While Cheering AD (JR East Planning) focuses primarily on station advertising, Oshi-Ad's strength lies in its short lead time and ease of individual application, primarily through digital signage.
Even if you just want to see what kind of media are available, feel free to check out https://app.oshi-ad.com.
Summary
Here's a summary of how to place cheering ads around Ariake Arena:
- Ariake Arena is a large arena with a maximum capacity of 15,000 people. It hosts many large concerts for both K-POP and domestic artists.
- Available media in the vicinity include digital signage in the Toyosu and Daiba areas, LED ad trucks, and outdoor advertising around Ariake Garden.
- Estimated costs are from approximately 30,000 yen for digital signage and from approximately 80,000 yen for ad trucks.
- There is also an option for fans to share costs through crowdfunding, starting from 500 yen per share.
- It is necessary to check agency guidelines before applying.
- With Oshi-Ad, individuals can place ads in as little as one week.
If you want to express your love for your bias through advertising, please consider using Oshi-Ad.
Check out https://app.oshi-ad.com