Fans who want to run an advertisement for BABYMONSTER, this is for you! A guide to birthday ads made possible with Oshi-Ad
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What is BABYMONSTER? Members and Birthdays List
BABYMONSTER is a 7-member global girl group launched by YG Entertainment, a major South Korean entertainment agency. They pre-debuted on November 27, 2023, with the digital single "Batter Up," and officially debuted on April 1, 2024, with their 1st mini-album "BABYMONS7ER," featuring all seven members.
Comprised of multinational members from Japan, Korea, and Thailand, their debut music video set a record for K-Pop, surpassing 20 million views in 24 hours, making them a sensation. Their official fandom name, "MONSTIEZ," was announced on July 27, 2024.
Members and Birthdays
| Member Name | Birthday | Nationality |
|---|---|---|
| RUKA | March 20, 2002 | Japan |
| PHARITA | August 26, 2005 | Thailand |
| ASA | April 17, 2006 | Japan |
| AHYEON | April 11, 2007 | Korea |
| RAMI | October 17, 2007 | Japan |
| RORA | August 14, 2008 | Japan |
| CHIQUITA | February 17, 2009 | Japan |
The "Saengil Advertisement" Culture Spreading Among K-Pop Fans
"Saengil (생일)" means "birthday" in Korean. Among K-Pop fans, the culture of placing "saengil advertisements" or "saengil support advertisements" to celebrate their favorite artist's birthday has become well-established. This culture originally spread in subways and on large screens in Seoul, Korea, but now numerous support advertisements are also displayed in major Japanese cities like Shibuya, Shinjuku, and Umeda.
Many MONSTIEZ members probably also want to celebrate each member's birthday with a support advertisement. With the advent of services that allow individuals to place ads, crowdfunding-style support advertisements, where willing fans can participate with small amounts, have become mainstream.
Popular Placement Spots for BABYMONSTER Support Advertisements
Shibuya Area
Shibuya is often considered a mecca for K-Pop fans. There are plenty of spots that catch the eye of young people, such as digital signage inside Shibuya Station and the vision at Shibuya Scramble Square.
Shinjuku Area
Shinjuku Station, boasting one of the highest numbers of passengers in Japan, offers numerous placement locations, including in-station digital signage and large outdoor visions on the west side.
Umeda/Osaka Area
The Umeda area is also in high demand among K-Pop fans in the Kansai region. Large digital signage around JR Osaka Station and Umeda Subway Station are attention-grabbing spots.
Ikebukuro/Harajuku Area
Ikebukuro and Harajuku, where K-Pop shops and merchandise stores gather, are also classic areas for support advertisements. Placing ads in areas where fans naturally congregate can easily lead to social media diffusion.
Cost Estimate
| Ad Type | Display Period | Estimated Cost |
|---|---|---|
| Digital Signage (Stations/Commercial Facilities) | 1 Week | 30,000 to 300,000 yen |
| Large Outdoor Vision (Shibuya, Shinjuku, etc.) | 1 Week | 300,000 to 1,000,000 yen |
| Ad Truck (Touring) | 1 Day | 50,000 to 150,000 yen |
| Station Poster | 2 Weeks to 1 Month | 50,000 to 500,000 yen |
How to Place a Support Advertisement
Step 1: Determine Objective and Budget
Decide for which member and at what timing (birthday, debut anniversary, concert date, etc.) you want to place an advertisement. The necessary preparations will vary depending on whether you will bear the full cost yourself or raise funds through crowdfunding among fellow fans. Oshi-Ad accepts crowdfunding participation starting from 500 yen per contribution, making it accessible for a wide range of fans.
Step 2: Choose Placement Location and Medium
Available mediums for support advertisements include digital signage, outdoor visions, ad trucks, and station posters. Oshi-Ad allows you to choose from multiple mediums, so you can select the optimal placement location according to your budget and objectives. Please note that entertainment agencies may have guidelines regarding support advertisements, so it is necessary to check them in advance. Oshi-Ad also provides support for checking agency guidelines.
Step 3: Submit Design and Apply
Prepare the advertising creative (images/videos) to be displayed and apply through the Oshi-Ad service website. Oshi-Ad supports placements in as little as one week, characterized by its speed in making it possible even right before a birthday.
Gather Supporters with Crowdfunding
With Oshi-Ad's crowdfunding function, fans can participate starting from 500 yen per contribution, and the advertisement will be placed once the target amount is reached. The commission fee is held at an industry-low 10%, allowing more of the collected support funds to be allocated to advertising costs.
By promoting crowdfunding on social media with calls to "support BABYMONSTER together," the support advertisement itself can contribute to the excitement of the fan community.
About Oshi-Ad
Oshi-Ad is a service that allows individuals to place advertisements such as on digital signage for their favorite artists, starting from approximately 30,000 yen.
- Individuals can place ads starting from approximately 30,000 yen
- Signage placement available in as little as 1 week
- Crowdfunding function available (participation from 500 yen per contribution)
- 10% commission fee (industry-low)
- Support for checking agency guidelines
- Support in Japanese from application to placement
MONSTIEZ members who wish to express their feelings for BABYMONSTER should first check the Oshi-Ad service website (app.oshi-ad.com) for available media and cost estimates.
Summary: Deliver Support Advertisements for BABYMONSTER's Anniversaries
Since the birthdays of all seven BABYMONSTER members are spread throughout the year, any time can be utilized for a support advertisement. Why not convey your feelings to the members through saengil advertisements and further enliven the MONSTIEZ community?