How to Post a BLACKPINK Fan Ad [2026] - For Jisoo, Jennie, Rosé, Lisa's Birthdays
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What is a BLACKPINK Fan Ad? (Member Birthday Calendar)
"Fan ads" (or "saengil ads"), where BLACKPINK fans place advertisements on street signage and outdoor billboards to celebrate members' birthdays and anniversaries, are a particularly popular activity within K-Pop fan culture.
| Member | Birthday | Individual Agency |
|---|---|---|
| JISOO | January 6 | BLISSOO |
| JENNIE | January 16 | ODD ATELIER |
| ROSÉ | February 11 | THEBLACKLABEL |
| LISA | March 27 | LLOUD |
Since the four members' birthdays are concentrated from January to March, fan ads by BLACKPINK fans become particularly active from the New Year to early spring.
YG Entertainment Guidelines
The precautions for fan activities officially provided by YG Entertainment mainly concern goods and behavior within concert venues, and no content directly prohibiting placement on outdoor digital signage or street billboards has been confirmed. However, the following points require attention:
- Advertisements that unauthorizedly use official photos, logos, or trademarks of members may infringe on copyright and portrait rights.
- For solo activities, please also check the guidelines of each member's individual agency.
- Using fan art or original illustrations tends to result in fewer problems.
Oshi-Ad provides support for checking agency guidelines before ad placement.
Cost Estimates and Media Types
| Media Type | Estimated Cost | Features |
|---|---|---|
| Digital Signage | From approx. 30,000 yen | Short lead time, individual applications accepted |
| Outdoor Vision (Large) | From several hundred thousand yen | Large screens in Shibuya/Shinjuku. High impact |
| Ad Truck | From several tens of thousands of yen | Drives around concert venues to reach fans |
| Station Poster | From approx. 100,000 yen / 7 days | Placed on station platforms/concourse |
Placing ads through crowdfunding is convenient. Oshi-Ad's crowdfunding feature allows participation from 500 yen per share.
Popular Ad Placement Areas in Tokyo and Osaka
Tokyo Area
- Shibuya: Around the Shibuya Scramble Crossing. A sacred site for K-Pop fan ads.
- Shinjuku: Shinjuku Station East Exit/Kabukicho area. Many large billboards with high visibility.
- Ikebukuro: Around Sunshine City. Attracts many young fans.
- Harajuku/Takeshita Street: A place frequently visited by K-Pop fans.
Osaka Area
- Shinsaibashi/Dotonbori: Dense concentration of large billboards, with extensive experience in BLACKPINK fan ad placements.
- Umeda: Around Hankyu Department Store. High traffic volume, resulting in strong exposure.
How to Place a Fan Ad
- Determine Goal and Budget: First decide whose birthday to celebrate, and whether it's individual or crowdfunding.
- Choose Media and Area: It is more effective to choose an area around a concert or event venue to coincide with its timing.
- Prepare Creative and Apply: It is recommended to avoid unauthorized use of official photos and to utilize fan art.
What is Oshi-Ad?
Oshi-Ad (https://app.oshi-ad.com) is a service that allows individuals to place ads such as digital signage for their "oshi" (favorite idol/celebrity) starting from approximately 30,000 yen.
- Individual applications OK
- Placement in as little as 1 week
- Crowdfunding feature available: From 500 yen per share, 10% fee.
- Guideline check support available
Please check https://app.oshi-ad.com first.