How to Place a BTOB Fan Advertisement [2026]: A Guide to Birthday and Concert Commemorative Senil Ads
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What is a BTOB fan ad?
BTOB is a six-member K-Pop group that debuted on March 21, 2012, under CUBE Entertainment. The current members are Eunkwang (born November 22, 1990), Minhyuk (born August 29, 1991), Changsub (born November 26, 1991), Hyunsik (born March 5, 1992), Peniel (born September 25, 1993), and Sungjae (born December 5, 1994). Their fan club name is MELODY.
Even after more than 13 years since their debut, they continue to be active both as a group and solo. In May 2025, they held a fan concert titled "2025 BTOB FAN-CON 3,2,1 GO! MELympic" in Tokyo and Osaka, Japan. The number of fans placing fan ads for BTOB, known as "Oen Gwanggo" (応援広告) in Japanese, to coincide with concerts has increased, and celebrating members' birthdays and anniversaries has become a well-established tradition.
Check CUBE Entertainment's Guidelines
Before placing a BTOB fan ad, it is essential to check the guidelines of their agency, CUBE Entertainment. Generally, the items to be confirmed are as follows:
- Permission to use official photos/images (copyright and portrait rights)
- Permission to use group logos/official logos
- Required information for fan ads (sponsor name, contact information, etc.)
- Necessity of prior application/permission
Please check the latest guidelines on the official CUBE Entertainment Japan website (cubeent.co.jp). Oshi-ad also provides support for checking agency guidelines, so even MELODYs placing their first fan ad can proceed with peace of mind.
Popular Media and Costs for MELODY
| Media Type | Features | Estimated Cost |
|---|---|---|
| Digital Signage | Electronic billboards in train stations and commercial facilities. Supports videos and still images. Highly suitable for social media, effective near live venues. | Approximately 30,000 yen~ |
| Outdoor Vision | Large outdoor monitors in bustling areas like Shibuya and Shinjuku. High impact and strong for social media dissemination. | Approximately 100,000 yen~ |
| Ad Truck | A specially designed truck drives around live venues. Creates a limited-time event feel. | Approximately 150,000 yen~ (per day) |
| Wrapping Advertisement | Advertisements on the body of trains and buses. Can promote the artist over a wide area. | Approximately 300,000 yen~ |
For individuals, digital signage is the easiest medium to start with. If multiple MELODYs share the cost through crowdfunding, participation can start from 500 yen per person, allowing even more fans to celebrate together.
Popular Posting Areas in Tokyo and Osaka
Tokyo
- Shibuya: Outdoor visions around the Shibuya Scramble Crossing have extremely high social media dissemination power.
- Shinjuku: Digital signage at Shinjuku East and West exits can expect high exposure due to the large number of commuters.
- Toyosu/Daiba Area: Close to live venues like Zepp DiverCity, ideal for appealing to attending MELODYs.
- Ikebukuro: A bustling area with many K-Pop shops, allowing reach to fans looking for BTOB-related merchandise.
Osaka
- Dotonbori/Namba: Osaka's largest entertainment district with many large visions.
- Umeda: Digital signage around Osaka Station can reach a wide range of commuters and students.
- Nanko Area: Effective to post near venues like Zepp Osaka Bayside, aligning with the excitement before and after live performances.
How to Place a Fan Ad
STEP 1: Determine the purpose and budget
Clearly define the purpose of the ad, such as celebrating a birthday, debut anniversary, or live concert. If placing individually, start from 30,000 yen. If sharing among multiple people, utilize crowdfunding to set the total budget.
STEP 2: Choose media and area
Select the media and area according to the purpose, budget, and posting period. Digital signage is effective near live venues, while outdoor visions in Shibuya/Shinjuku are effective for social media dissemination.
STEP 3: Check agency guidelines
Check CUBE Entertainment's guidelines to understand what materials can be used and what information is required.
STEP 4: Create the design and apply
Prepare the materials to be used and apply to the media owner or service provider. After approval, the ad will be posted for the specified period. Some services can post in as little as one week.
What is Oshi-ad?
Oshi-ad is a platform specialized in supporting "oshi-katsu" (fandom activities), allowing individuals to place digital signage and other advertisements for their idols starting from approximately 30,000 yen.
- Individuals can place ads from approximately 30,000 yen.
- Can be posted in as little as one week, so it's possible even shortly before a birthday.
- Crowdfunding function available: Participation from 500 yen per person, with an industry-low fee of 10%.
- Agency guideline checking support: Assistance with checking CUBE Entertainment's guidelines is also provided.