How to Place a CNBLUE Fan Advertisement [2026]: A Guide to Birthday and Concert Anniversary "Saengil" Ads
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What is CNBLUE Fan Advertising?
CNBLUE is a K-POP band that debuted in Korea in 2009 and in Japan in 2010. The band consists of three members: Jung Yonghwa (vocals, guitar), Kang Minhyuk (drums), and Lee Jungshin (bass). Their official fan club name is BOICE. In Japan, they have a passionate fan base that has lasted for many years, and in 2026, they will be holding arena performances in Yokohama, Kobe, and Tokyo as part of their world tour "3LOGY."
Each member's birthday is as follows:
- Jung Yonghwa: June 22, 1989 (vocals, guitar)
- Kang Minhyuk: June 28, 1991 (drums)
- Lee Jungshin: September 15, 1991 (bass)
June is "BOICE's festival month," with Yonghwa and Minhyuk's birthdays just six days apart. The number of fans planning fan advertisements to coincide with this period increases every year.
Checking FNC Entertainment Guidelines
CNBLUE's agency, FNC Entertainment, is an entertainment company headquartered in Seoul, Korea. FNC ENTERTAINMENT JAPAN INC. manages their activities in Japan. Before placing a fan advertisement, please confirm the following points:
- Check official guidelines: Check the latest information on FNC Entertainment JAPAN's official website and official social media.
- Usable materials: In principle, only materials provided or approved by the official channels should be used.
- Consideration of content: Avoid expressions that could damage the artist's image or contain excessive personal information.
Oshi-Ad offers support for checking agency guidelines before publishing. Even first-timers can consult with peace of mind.
Popular Media and Costs for BOICE
- Digital Signage: Display on digital visions in bustling districts. Costs start from approximately 30,000 yen. Some can be displayed within about a week with short lead times.
- Outdoor Visions: Large visions in Shibuya, Shinjuku, Osaka Umeda, etc. These have a huge impact and become popular photo spots.
- Ad Trucks: Mobile advertisements that travel around live venues. Ideal for plans timed with live performance dates.
Using the crowdfunding function, multiple people can share the cost, starting from 500 yen per share. Oshi-Ad's crowdfunding fee is 10%, which is the lowest in the industry.
Popular Display Areas in Tokyo and Osaka
- Shibuya: Digital visions around the scramble crossing are popular with K-POP fans as they are great for taking Instagrammable photos and are a classic area.
- Shinjuku: Choose from large visions to small signage depending on your budget.
- Yokohama/Kobe: Locations for the 2026 "3LOGY" world tour Japan performances. Many BOICE plan displays to coincide with the live performance dates.
- Osaka Umeda/Namba: Areas where BOICE in the Kansai region tend to gather.
How to Place a Fan Advertisement
Step 1: Determine the Goal and Budget
First, decide "whose birthday you want to celebrate," "whether it's for a live performance or a birthday," and "whether to pay individually or crowdfund with multiple people." Individual full payment starts from approximately 30,000 yen, and crowdfunding with multiple people can be joined starting from 500 yen per share.
Step 2: Choose Media and Area
If aiming for SNS diffusion, digital signage in Shibuya and Shinjuku is effective. If you want to create excitement on the day of a live performance, ad trucks around the venue are ideal. Digital signage can be displayed in as little as a week.
Step 3: Prepare the Design and Apply
Create a design after confirming the agency's guidelines, then apply. Oshi-Ad also offers support for checking guidelines.
What is Oshi-Ad?
Oshi-Ad is a service that allows individuals to place fan advertisements, such as digital signage, for their favorite artists starting from approximately 30,000 yen.
- Individuals can apply: Applications can be made by a single person.
- Display in as little as 1 week: In some cases, it can be arranged even just before a birthday.
- Crowdfunding function: You can launch crowdfunding projects where fans can participate starting from 500 yen per share. The fee is the industry's lowest at 10%.
- Guideline checking support: We provide support for checking the differing guidelines of each agency.