How to place a fan ad for DAY6 [2026] Birthday/Concert Anniversary Seneil Guide
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What are DAY6 fan ads?
DAY6 is a five-member band that debuted on September 7, 2015, under JYP Entertainment. The members are Sungjin (vocals/guitar, born January 16, 1993), Jae (guitar, born September 15, 1992), Young K (bass/vocals, real name Kim Younghyun, born September 19, 1993), Wonpil (keyboard/vocals, born April 26, 1994), and Dowoon (drums, born August 25, 1995).
Their fan club name is My Day (마이데이). In September 2025, they will release their 4th full album "The DECADE" to commemorate their 10th anniversary. Japanese concerts will also be held at KEIO ARENA TOKYO on April 25-26, 2026, and at GLION ARENA KOBE in Kobe on June 20-21, 2026, boosting the excitement among Japanese My Day. Periods around members' birthdays and before live concerts are especially popular for fan advertisements.
JYP Entertainment's Guideline Confirmation
JYP Entertainment, DAY6's agency, generally takes a tolerant stance toward fan-supported advertisements. However, when placing advertisements that use members' likenesses, it is necessary to confirm the guidelines of both the media outlet and the agency in advance.
Especially for transportation advertisements in Japan (such as station posters and digital signage), some media outlets may require a letter of permission from the agency. Neglecting to confirm guidelines can lead to the risk of cancellation just before the advertisement is to be displayed.
Oshi-Ad offers an application flow that includes support for confirming JYP's guidelines. Since you can proceed while receiving guidance on whether agency confirmation is necessary, even first-time My Day can apply with peace of mind.
Popular Media and Costs for My Day
- Digital signage: Available from approximately 30,000 yen. Short lead time, easy to accommodate last-minute concert plans. This is Oshi-Ad's main media.
- Outdoor LED screens: Large monitors in busy areas like Shibuya, Shinjuku, and Namba. High impact and strong potential for social media spread.
- Ad trucks: Mobile advertisements that travel around concert venues. Many have been displayed around KEIO ARENA TOKYO and GLION ARENA KOBE.
- Station posters: Display costs typically range from tens of thousands to hundreds of thousands of yen for 7 days, depending on the media. Longer lead time for advance booking.
When concert dates coincide with birthday seasons, plans combining multiple media to maximize exposure during the period are also popular.
Popular Display Areas in Tokyo and Osaka
Tokyo Area
- Shibuya/Shinjuku: Bustling areas with high foot traffic and many K-POP fans. Abundant options for outdoor LED screens and digital signage.
- Harajuku/Omotesando: Areas that appeal to younger K-POP fans.
- KEIO ARENA TOKYO (Chofu/Inadazutsumi Area): Around the venue for the 2026 Japan concerts. Effective to display advertisementsに合わせてライブ日程.
Osaka/Kobe Area
- Namba/Shinsaibashi: Osaka's downtown area. Suitable for displaying advertisements targeting My Day residing in Kansai.
- GLION ARENA KOBE (Kobe): Around the venue for the June Japan concerts. Located near the port area, offering good accessibility.
How to Place a Fan Ad
Step 1: Determine Objective and Budget
The optimal media and budget will vary depending on your objective, such as "I want to celebrate a birthday," "I want to display an ad to coincide with a concert trip," or "I want to crowdfund with other My Day to place a large ad." If you're doing it alone, you can start from about 30,000 yen. If you're crowdfunding with My Day, you can choose larger media depending on the scale.
Step 2: Choose Media and Area
Choose the media based on where, when, and your budget. Digital signage has a short lead time and can be arranged right before a concert, but some media, like station posters, require booking 1 to 2 months in advance.
Step 3: Design, Application, and Display
Prepare your design and apply after confirming image copyrights and agency guidelines. Oshi-Ad includes design guidance and agency confirmation support, making it easy for first-timers to proceed smoothly.
What is Oshi-Ad?
Oshi-Ad is a service that allows individuals to place advertisements, such as on digital signage, for their favorite artists starting from approximately 30,000 yen.
- Crowdfunding option for My Day: You can solicit support starting from 500 yen per contribution. The crowdfunding fee is 10%, which is among the lowest in the industry.
- Agency guideline confirmation support: You can proceed with advertising confidently, in accordance with JYP Entertainment's policies.
- Available from as short as 1 week: We are flexible in accommodating plans even just before live events.
My Day who wish to place DAY6 fan ads should first check the media and areas available on Oshi-Ad.