How to Place a DREAMCATCHER Fan Ad [2026 Edition]: Easy Application with OshiAd
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If DREAMCATCHER fans (Insomnia) want to place a fan ad
DREAMCATCHER is a South Korean 7-member girl group that debuted on January 13, 2017. It consists of JiU, SuA, Siyeon, Handong, Yoohyeon, Dami, and Gahyun, and is characterized by its unique sound based on rock and metal, and a dark fantasy concept. The official fandom name is Insomnia.
Members' birthdays are spread throughout the year, and an increasing number of Insomnia in Japan want to place fan ads to coincide with their birthday celebrations. For those who "want to try it but it seems difficult for an individual" or "don't know how much it will cost," this article specifically explains how to place a fan ad in Japan.
What is a fan ad? How it's spreading in Japan
A fan ad is an advertisement placed by fans who pay for it themselves, for their favorite artist or actor. It originated from the Korean word "생일 (saengil)," meaning "birthday," and ads celebrating birthdays are sometimes called "saengil ads."
Originally a culture that spread among K-POP fans, it has now become established in Japan as part of "oshi-katsu" (activities to support one's favorite artist). There are increasing opportunities to see fan ads placed by fans on digital signage in cities, station posters, and ad trucks, and it is not uncommon for artists themselves or their staff to introduce fan ads on social media.
Types and characteristics of fan ads
Digital signage
Videos and still images are displayed on electronic signboards installed in commercial facilities, bustling districts, and around live venues. High visibility and short lead times for placement are its strengths. Some media can be published from around 30,000 yen, making it an accessible option for individuals.
Outdoor vision
Advertisements on large screens installed in busy areas such as Shibuya, Shinjuku, and Umeda in Osaka. They have a big impact and can be expected to spread on social media.
Ad trucks
Mobile advertisements that run through the city with ads displayed on the vehicle body. A characteristic feature is that by having them circulate around live venues, they can easily reach attending fans.
Station posters and transit advertising
Poster advertisements placed within station premises and on trains. They allow for long contact times, especially with commuters and students, but tend to have longer application lead times and relatively higher costs.
How to place a fan ad
Step 1: Determine objective and budget
First, decide when and for what purpose you want to place an ad. Common cases are aligning with a member's birthday, debut anniversary, or the date of a concert in Japan. The budget also changes depending on whether you're paying alone or splitting the cost with fellow fans. If it's a crowdfunding format, you can raise participation from 500 yen per share.
Step 2: Choose media and placement area
Choose the media that suits your purpose, such as "I want to place it in a busy area like Shibuya or Shinjuku" or "I want to limit it to near the live venue." Digital signage offers many choices for placement locations and can be applied for even for short periods, making it suitable for beginners.
Step 3: Prepare creatives
Prepare the images and videos to be used for the advertisement. If using artist photos, always check the agency's fan ad guidelines.
Step 4: Application and submission
Apply through the media or service. The specifications for submitted data (size, file format, duration, etc.) vary depending on the media, so it is necessary to confirm them in advance.
Step 5: Placement and reporting
After placement, receive records with photos and videos and share them on social media. Posting about the fan ad on social media makes it easier for the artist themselves and other fans to see.
What is Oshi-Ad?
Oshi-Ad is a Japan-originated platform that allows individuals to place fan ads for their favorite artists. Operated by Curio Inc., it enables placement on digital signage from approximately 30,000 yen.
- Can be published from around 30,000 yen: You can choose media that fits your individual budget.
- Can be posted in as little as 1 week: Designed to accommodate last-minute birthdays or urgent event responses.
- Has a crowdfunding feature: You can solicit support starting from 500 yen per share, allowing you to raise funds with fellow fans. The crowdfunding fee is 10%, which is the lowest in the industry.
- Support for agency guideline confirmation: Even if you have concerns about rights, you can proceed with support.
It can be used as a way for Insomnia to express their love in a tangible form, aligning with each DREAMCATCHER member's birthday and anniversaries. First, check the service website to see what media are available and how much they cost.
Summary: Let's make fan ads for DREAMCATCHER a reality for individuals
Fan ads, which used to be difficult without going through an advertising agency, can now be placed by individuals for as little as 30,000 yen using services like Oshi-Ad. Since each of the seven DREAMCATCHER members has a different birthday, there are opportunities throughout the year to plan saengil ads and birthday celebration ads. If you want to show your support as Insomnia in a visible way, start by checking Oshi-Ad for media options and cost estimates.