How to Put Up an ENHYPEN Fan Ad: A 2026 Guide to Member Birthday Support
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What is an ENHYPEN Support Ad? (Member Birthday Quick Reference)
ENHYPEN is a global South Korean group that debuted in November 2020 under BELIFT LAB. They have garnered enthusiastic support from ENGENEs worldwide.
One event that ENGENEs look forward to every year is the support ad campaign for each member's birthday. The culture of "Saengil Ads," where members' visuals are displayed in public places to celebrate their birthdays, has become widespread in Japan.
First, let's confirm the members' birthdays.
| Member | Birthday |
|---|---|
| JAY | April 20 |
| JAKE | November 15 |
| SUNGHOON | December 8 |
| SUNOO | June 24 |
| JUNGWON | February 9 |
| NI-KI | December 9 |
Starting preparations 2 to 4 weeks before the birthday allows for a comfortable lead time to set the display date.
Checking BELIFT LAB Guidelines
Before placing a support ad, be sure to check the guidelines from BELIFT LAB, their agency.
- Usable images: Primarily official release materials and photos posted on official social media. Avoid commercial use of unauthorized photos or fan-taken materials.
- Group name/Member name notation: Use official notation (ENHYPEN, member names).
- Avoid confusion with commercial purposes: Clearly state that it is a pure fan activity.
- Prohibition of antisocial or defamatory content: Expressions that harm other members or groups are not allowed.
Oshi-Ad provides support for checking agency guidelines when using its service.
Popular Media and Costs for ENGENEs
- Digital Signage (from approx. 30,000 yen): Displays videos/stills on large indoor/outdoor monitors. Some media have short lead times, allowing display in as little as 1 week. This is the most commonly used medium for ENHYPEN's Saengil Ads.
- Outdoor Vision (from approx. 50,000 yen): Large screens in high-traffic areas such as around Shibuya Scramble Crossing and Umeda. Highly "SNS-able" and easily shared.
- Ad Truck (from approx. 50,000 yen): Mobile advertisements that drive around concert venues. Circulating near the venue on the day of a concert can effectively reach attendees.
- Station Posters (from approx. 100,000 yen/week): High recognition but higher cost. It is recommended to pool funds through a crowdfunding format with multiple people.
Popular Display Areas in Tokyo and Osaka
Tokyo Area
- Shibuya: Around the Scramble Crossing, where K-POP fans gather. High visibility and easily shared on social media.
- Shinjuku: Both the East and West Exits are well-equipped with large digital signage.
- Ikebukuro: An area densely populated with Korean shops, attracting many ENGENEs.
- Akihabara: A sacred place for idol support ads, with a rich variety of display media.
Osaka Area
- Umeda: Around Hankyu and JR Umeda Stations, a central hub where Kansai ENGENEs gather.
- Shinsaibashi/Namba: Areas with dense commercial facilities, always bustling with people day and night.
In cities where live tours are held, displaying ads for one week before and after the performance dates maximizes fan reach.
How to Place a Support Ad
STEP 1: Determine the purpose and budget
First, decide "who you want to celebrate and when." For individuals, a budget of around 30,000 yen is realistic. Through crowdfunding, you can gather fellow ENGENEs with contributions starting from 500 yen per person.
STEP 2: Choose the medium and area
Digital signage in areas where fans tend to gather offers the best cost-performance. If it coincides with a live tour, choosing media near the venue will allow many ENGENEs to see it.
STEP 3: Prepare design materials
Prepare materials in accordance with BELIFT LAB's official guidelines. Use official photos and official social media materials, then design with messages and dates.
STEP 4: Apply
With Oshi-Ad, simply fill out the necessary information in the application form. Individuals can also apply and receive support for checking agency guidelines.
STEP 5: Display and report
After displaying, take photos and videos and share them on social media with tags such as "#OshiAd" and "#ENHYPEN."
What is Oshi-Ad?
Oshi-Ad (https://app.oshi-ad.com) is a service that allows individuals to place digital signage and other advertisements for their favorite artists, starting from approximately 30,000 yen.
- Individuals can apply: Fans can apply directly without going through agencies or large advertising agencies.
- Display in as little as 1 week: Short lead times mean "missing a birthday" is less likely.
- Crowdfunding function available: Fans can raise funds together starting from 500 yen per person. The 10% fee is among the lowest in the industry.
- Guideline checking support: We support checking agency terms of service and portrait rights rules.
Would you like to deliver your love for ENHYPEN members to the streets of Japan? First, check the available media and areas on the service page: https://app.oshi-ad.com