How to Post an EVERGLOW Fan Ad: 2026 Edition – Easy Application with Oshi-Ad
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The era of individuals creating EVERGLOW fan advertisements has arrived!
Do you feel it's too difficult for an individual to create a fan advertisement for your beloved EVERGLOW? The truth is, services now exist where individuals can place digital signage and street advertisements starting from around 30,000 yen, and in as little as one week.
The fan advertisement culture is spreading among K-pop fans. As a way to express love for their bias on birthdays and anniversaries, it's gaining increasing attention each year. This article thoroughly explains everything EVERGLOW fans need to know to create a fan advertisement, including costs, procedures, and types.
About EVERGLOW
EVERGLOW is a South Korean K-pop girl group that debuted in March 2019 under Yuehua Entertainment. With powerful performances and a "girl crush" concept, they have fans worldwide and are known for hit songs such as "Bon Bon Chocolat," "Adios," and "LA DI DA."
Their exclusive contract with Yuehua Entertainment ended in 2025, and they are currently continuing their activities with E:U, Sihyeon, Onda, and Aisha, having signed a new contract with Chxxta Company.
The Growing Fan Advertisement Culture in Japan
Fan advertisements are ads placed by fans at their own expense to celebrate an artist's or bias's birthday, anniversary, or concert. This culture originally started in Korea as "Saengil Gwanggo (생일광고)" and has rapidly spread in Japan with the increasing popularity of K-pop.
Placement locations vary, including digital signage at stations, large vision screens in Shibuya and Shinjuku, and ad trucks driving around concert venues. By being shared on social media, they also spread online and are gaining attention as a project that fosters a sense of unity among fans.
Types and Estimated Costs of Fan Advertisements
| Type | Features | Estimated Cost |
|---|---|---|
| Digital Signage | Electronic billboards in stations and commercial facilities. Short lead time, easy for individuals to apply. | Approximately ¥30,000~ |
| Outdoor Vision Screens | Large monitors in busy districts like Shibuya and Shinjuku. Highly visible and shareable on SNS. | Tens to hundreds of thousands of yen |
| Ad Trucks | Advertising trucks driving around concert venues. Highly effective on concert days. | Tens of thousands of yen~ |
| Station Posters | Paper poster frames within station premises. | Approximately ¥100,000~ |
How to Place a Fan Advertisement
STEP 1: Determine your goal and budget
First, clarify "who is it for, when, and how big do you want it to be?" Fan advertisements timed with members' birthdays are popular, such as E:U's birthday (May 19), Sihyeon's birthday (August 5), Onda's birthday (May 18), and Aisha's birthday (July 21).
STEP 2: Choose a medium and placement location
Digital signage has a short lead time, with some being able to be displayed in about a week from application. Ad trucks and outdoor vision screens around concert venues are directly linked to the excitement on the day of the concert, making them suitable for placement in conjunction with events.
STEP 3: Prepare the design
You will need a visual to display for your fan advertisement. Be sure to check the agency's guidelines regarding artist rights in advance.
STEP 4: Confirm agency guidelines
Some artist agencies may have guidelines regarding fan advertisements. Oshi-Ad also provides support for confirming agency guidelines.
STEP 5: Apply and wait for placement
Once you've applied for the service, submitted your design, and completed payment, all that's left is to wait for the advertisement to be displayed.
What is Oshi-Ad?
Oshi-Ad is an advertising platform specialized for "oshi-katsu" (fan activities), allowing individuals to place digital signage and other advertisements for their biases starting from around 30,000 yen. It is operated by Curio Inc.
- Individuals can apply starting from approximately 30,000 yen
- Short lead time, with placement possible in as little as one week
- Crowdfunding function allows support from 500 yen per contribution
- Crowdfunding commission is the industry's lowest at 10%
- Support available for confirming agency guidelines
Summary: Turn your support for EVERGLOW into reality
Now is the perfect time to express your support as a fan, as EVERGLOW has restarted with a new system. E:U, Sihyeon, Onda, and Aisha will showcase even more evolved performances under their new agency.
If you're interested in placing an EVERGLOW fan advertisement with Oshi-Ad, check out app.oshi-ad.com.