For Fans Who Want to Place a FIFTY FIFTY Support Ad: Your Guide to Birthday Ads with Oshi-Ad!
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Are you a fan wondering, "I want to put up a support ad for FIFTY FIFTY," or "Can an individual put up a birthday ad?" We've compiled information on costs, procedures, and placement spots for you. With Oshi-Ad, even individuals can express their support for FIFTY FIFTY in the form of an advertisement, starting from around 30,000 yen.
What is FIFTY FIFTY?
FIFTY FIFTY is a K-POP girl group under the Korean label ATTRAKT. Debuting on March 22, 2023, their song "Cupid," released the same year, became a global viral hit, particularly on TikTok. It reached a high of 17th on the Billboard Hot 100, charting for 15 consecutive weeks, setting the longest record for a K-POP girl group in history.
Between 2023 and 2024, a dispute over contracts between the members and ATTRAKT occurred, leading to the departure of three original members (Sena, Sio, and Aran). After welcoming new members, they made a comeback with a new lineup in September 2024.
Current Member Lineup (September 2024~)
| Name | Birthday | Position |
|---|---|---|
| KEENA | July 9, 2002 | Main Rapper / Sub Vocalist (Only original member) |
| CHANELLE MOON | June 14, 2003 | Vocalist |
| YEWON | March 18, 2005 | Vocalist |
| HANA | September 5, 2006 | Vocalist |
| ATHENA | March 15, 2007 | Vocalist (Swedish-Korean dual nationality) |
While there isn't yet a unified official name for the entire "FIFTY FIFTY" community as a fandom, they are sometimes referred to as "FIFITER" on social media.
Cost Estimate for FIFTY FIFTY Support Ads
The cost of support ads varies greatly depending on the type of media, placement period, and area. Below are the estimated costs for typical media types:
| Media Type | Cost Estimate | Features |
|---|---|---|
| Digital Signage | Approx. 30,000 JPY~ | Easy for individuals to apply, short lead time, main media type |
| Outdoor Vision | Approx. 100,000 - 300,000 JPY | High visibility, widespread effect with large screens in Shibuya and Shinjuku |
| Ad Truck | Approx. 100,000 - 300,000 JPY | Ideal for circulating around concert venues, mobile and easily generates buzz |
If you split the cost with friends through crowdfunding, you can participate from as little as 500 yen per share.
Popular Placement Spots
Here are some of the most popular areas for FIFTY FIFTY support ads.
Shibuya/Shinjuku Area (Tokyo)
Shibuya and Shinjuku, often considered sacred grounds for K-POP fans, are classic spots for support ads. Large screens around Shibuya's scramble crossing attract significant attention both domestically and internationally, with high potential for social media spread.
Umeda Area (Osaka)
For K-POP fans in the Kansai region, digital signage around Umeda Station is effective. With high foot traffic, ads can reach a large number of fans even for short periods.
Harajuku/Omotesando Area (Tokyo)
This area attracts many young people who are familiar with Korean culture. It has a strong affinity with FIFTY FIFTY's fanbase, making it a suitable placement spot to garner empathy.
Around Live/Event Venues
During FIFTY FIFTY's performances or events in Japan, placing ads around the venue offers the most direct form of support. It also fosters a sense of solidarity among fans and can lead to secondary spread on social media.
How to Place a Support Ad
With Oshi-Ad, it's just 3 simple steps.
Step 1: Determine Your Goal and Budget
First, clarify "who it's for, when, and why." For FIFTY FIFTY, popular timings include members' birthdays, comeback anniversaries, or visits to Japan. For individual ads, budgets can start around 30,000 yen; for crowdfunding with friends, set the budget according to the scale.
Step 2: Choose Media and Placement Area
The cost and effect vary depending on the media type, such as digital signage, outdoor vision, or ad trucks. Check the Oshi-Ad website for available media nationwide and choose based on your desired area and period. Many media types can be posted with a lead time of as short as one week.
Step 3: Application and Design Submission
Fill out the application form on the Oshi-Ad website and upload your banner design. You can also receive support for checking the agency's guidelines, so you can proceed with confidence even if it's your first time. For crowdfunding, create a page to solicit supporters and share it on social media to gather your team.
What is Oshi-Ad?
Oshi-Ad (app.oshi-ad.com) is a service that allows individuals to place digital signage and other advertisements for their favorite idols, starting from around 30,000 yen. Operated by Curio Co., Ltd., it offers the following features:
- Individuals can apply: You can apply in your personal name, even if you're not a company or large fan club.
- Post in as little as 1 week: A short lead time means you can act quickly when inspiration strikes.
- Crowdfunding function available: You can raise funds with friends starting from 500 yen per share. The commission fee is 10%, which is one of the lowest in the industry.
- Nationwide coverage: Supports advertising media across the country, from major areas like Shibuya, Shinjuku, and Umeda to local cities.
- Agency guideline check support: You can receive support to ensure your ad adheres to the artist's agency guidelines.
This service caters to fans who say, "I can't afford it alone," but "still want to express my feelings to my idol." To coincide with members' birthdays, performances in Japan, or comebacks, please consider placing a support ad for FIFTY FIFTY through Oshi-Ad. Check out app.oshi-ad.com.