How to Create a Support Ad for Highlight [2026] Birthday/Concert Senil Guide
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What is Highlight Support Advertising?
Highlight is a four-member K-Pop group that re-debuted in 2017 after establishing Around Us Entertainment. They debuted as former BEAST / B2ST in 2009 and gained Japanese fans with hit songs like "Beautiful Night" and "Good Luck." After their re-debut as Highlight, they released numerous songs including "Plz Don't Be Sad," and in April 2025, they achieved a career high with their 6th mini-album, "From Real to Surreal."
The profiles of the four members are as follows:
- Yoon Doo-joon (尹斗俊) — Born July 4, 1989
- Yang Yo-seob (梁耀燮) — Born January 5, 1990
- Lee Gi-kwang (李起光) — Born March 30, 1990
- Son Dong-woon (孫東云) — Born June 6, 1991
Their fan club name is Beauties. They continue to interact with fans in Japan, including holding a concert at Tachikawa Stage Garden in Tokyo in August 2025. An increasing number of Beauties are placing support advertisements (birthday ads) to coincide with these milestone live performances and each member's birthday.
Checking Around Us Entertainment's Guidelines
Before placing a support advertisement, it is essential to check the guidelines of the agency. Generally, K-POP agencies require attention to the following points:
- Do not use members' photos or videos for commercial purposes without permission.
- Do not include misleading expressions or content that could harm the agency or members.
- Clearly state that the ad is organized by fan volunteers (to avoid misunderstanding that it is officially endorsed by the agency).
- Do not violate the terms and conditions of the advertising medium.
Please check Around Us Entertainment's latest guidelines on their official website or social media as needed. You can also consult the Oshi-Ad support team.
Popular Media and Costs for Beauties
- Digital Signage (Indoor/Outdoor): Approximately 30,000 JPY and up. This is the most used medium due to its short lead time and ease of application for individuals.
- Outdoor Vision (Large): Display on large monitors installed on the exteriors of train stations and commercial facilities. High visibility and buzz-generating potential.
- Ad Trucks: Ad truck parades around concert venues are a popular method that directly enhances the fan experience. Plans for routes around live venues such as Tachikawa Stage Garden are particularly well-received.
Crowdfunding, where multiple Beauties participate with contributions starting from 500 JPY to raise funds, is also widely used.
Popular Advertising Areas in Tokyo and Osaka
Tokyo Area
- Shibuya: Digital signage around the Shibuya Scramble Crossing and along Center Gai has high visibility and is popular for social media.
- Shinjuku: Around the East Exit Alta Vision and the large vision at the West Exit. High foot traffic allows for reaching a wide range of people.
- Ikebukuro: The area around Sunshine City is a sacred place where K-POP fans gather.
- Tachikawa: The area around Tachikawa Stage Garden, where Highlight will hold a concert in 2025, is ideal for advertising coinciding with the concert period.
Osaka Area
- Umeda/Namba: Osaka's main terminals. Advertising on visions of large commercial facilities and underground digital signage is possible.
How to Place Support Advertising
Step 1: Determine Objective and Budget
First, decide "who the ad is for and what anniversary" and "what the budget is." Highlight members' birthdays (Yo-seob on January 5, Gi-kwang on March 30, Dong-woon on June 6, Doo-joon on July 4) and live concert dates are popular timings. If placing an ad individually, start from around 30,000 JPY; if gathering with friends, crowdfunding can increase the budget.
Step 2: Choose Media and Area
Select the media based on your budget and objective. For first-timers, digital signage is recommended due to its short lead time and affordable cost. If coinciding with a concert, ad trucks or signage around the venue are also options.
Step 3: Check Agency Guidelines and Apply
Check Around Us Entertainment's guidelines on their official website or social media. If you have any questions, using the support of a service provider will ensure a smooth process. After applying, create the creative and submit it.
What is Oshi-Ad?
Oshi-Ad is a service that allows individuals to place advertisements such as digital signage for their favorite artists, starting from approximately 30,000 JPY.
- Individuals can apply: Not limited to corporations or organizations.
- Short lead time: Advertisements can be displayed in as little as one week.
- Crowdfunding function included: Beauties can participate with contributions starting from 500 JPY, and the commission fee is the industry's lowest at 10%.
- Agency guideline checking support: Provides support for confirming with Around Us Entertainment, making it easy for first-timers to proceed with confidence.
Beauties who want to place support advertisements for Highlight's birthdays or concerts should definitely check out Oshi-Ad.