How to Place Support Ads Around Hokkai Kitayell [2027 Edition]: Costs, Media, and Application Procedures
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For those who want to place a cheering ad for their favorite idol in Sapporo, we provide a complete guide to media, costs, and application methods around Hokkai Kitayell.
Have you ever wanted to place a cheering ad for your favorite idol to coincide with a concert or sports event at Hokkai Kitayell? With Oshi-Ad, even individuals can post cheering ads on digital signage and outdoor screens in the Sapporo area for as little as around 30,000 yen and in as little as one week. This page provides a clear summary of the available media around Hokkai Kitayell, estimated costs, and application steps.
Hokkai Kitayell Basic Information
Hokkai Kitayell (Hokkaido Prefectural Sports Center) is a large multi-purpose sports facility located in Toyohira Ward, Sapporo, Hokkaido. It is used as a venue for ice hockey, basketball, and various concerts.
| Item | Content |
|---|---|
| Official Name | Hokkaido Prefectural Sports Center (Nickname: Hokkai Kitayell) |
| Location | 1-1, Toyohira 5-jo 11-chome, Toyohira-ku, Sapporo, Hokkaido |
| Nearest Station | Approx. 5-minute walk from Toyohira-Koen Station on the Sapporo Municipal Subway Tozai Line |
| Capacity | Approx. 8,000 people (main arena) |
| Main Uses | Ice hockey, basketball, concerts, various sports competitions |
| Main Access | 5-minute walk from Toyohira-Koen Station on the Tozai Subway Line. Approx. 15 minutes by subway from Sapporo Station |
| Examples of Major Events in 2026 | FRUITS ZIPPER (June), Kis-My-Ft2 (June), Mr.Children (June), DREAMS COME TRUE (July), Naniwa Danshi (July), NEWS (August), BUMP OF CHICKEN (October), GLAY (December), etc. |
Concerts and large-scale sports competitions are held throughout the year, making it one of the facilities with the highest event demand in Hokkaido. This area, where many fans gather, is an excellent location for placing cheering ads.
Areas and Media for Cheering Ads Around Hokkai Kitayell
It is effective to place media not only in the immediate vicinity of the Hokkai Kitayell venue but also along the routes that attending fans pass through (subway, city center). The following three areas are the main candidates:
Sapporo Station Area
This is Hokkaido's largest terminal station, through which many visitors pass. JR Sapporo Station and Sapporo Subway Station are concentrated here, with one of the largest daily passenger numbers in Japan. There is an abundance of digital signage and station vision screens.
- JR Tower / Satsu-Eki Vision (large outdoor screen)
- Sapporo Subway Station digital signage
- Signage along the Ekimae-dori Underground Walkway
- Building exterior screens around the station
Odori / Odori Subway Station Area
Located two stops before Toyohira-Koen Station on the Tozai Subway Line. The Odori Park area attracts many tourists and fans during event seasons. Large screens, including SAPPORO SNOW VISION, are concentrated here.
- SAPPORO SNOW VISION (Odori Subway Station concourse)
- Outdoor screens around Odori Park
- Odori Station building / underground mall signage
Susukino Area
One stop from Odori Subway Station, or two stops from Kitayell by subway. This area is where many fans gather after events, and it is well-equipped with outdoor screens that offer high visibility at night.
- Outdoor screens / LED screens around Susukino intersection
- Susukino Station signage
- Ad truck (circulation route between venue and Susukino)
Estimated Costs for Cheering Ads
Costs vary depending on the type of media and display period. The following are just estimates. Oshi-Ad mainly handles media at price points that are accessible to individuals.
| Media Type | Display Area (Example) | Estimated Cost | Estimated Display Period | Lead Time |
|---|---|---|---|---|
| MainDigital Signage | Various locations in Sapporo Station, Odori, Susukino | From approx. 30,000 yen | 1 day to 1 week | Minimum 1 week |
| Outdoor Screen (Small to Medium) | Susukino, Odori area | From approx. 50,000 yen | From 1 week | 1 to 2 weeks |
| Large Outdoor Screen | SAPPORO SNOW VISION, etc. | From approx. 300,000 yen | From 1 week | 2 to 4 weeks |
| Ad Truck | Kitayell to city center | From approx. 50,000 yen | From 1 day | 1 to 2 weeks |
| Station Poster / Transit Advertising | Various subway stations | From approx. 100,000 yen | From 1 week | 2 to 4 weeks |
*Actual costs vary depending on the display area, period, size, etc. Please check the actual fees on the Oshi-Ad application page.
How to Place a Cheering Ad with Oshi-Ad | Application Steps 1-5
Oshi-Ad is designed for individual fans, not businesses. No complicated negotiations or specialized knowledge are required.
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Access Oshi-Ad and decide on your objective Access app.oshi-ad.com and clarify "who, when, and for what celebration." It is effective to align it with concert dates at Hokkai Kitayell.
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Choose display area and media Select media from areas where many fans gather, such as Sapporo Station, Odori, and Susukino. You can choose from digital signage (from approx. 30,000 yen) to large screens, depending on your budget.
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Prepare creatives (ad design) Prepare an ad design including photos and messages of your idol. The content must comply with the guidelines of the agency/label. If you have any concerns, you can consult support.
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Submit application form and payment Complete the application by entering the required information. Credit cards and various payment methods are accepted. You can choose to apply as an individual paying the full amount, or to raise funds through crowdfunding.
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Receive display and report After display, you will receive a proof-of-display photo. You can share it on social media to inform fellow fans.
Try Crowdfunding to Pool Funds with Fellow Fans for a Bigger Ad
Placing ads on large outdoor screens or ad trucks can be expensive for one person. With Oshi-Ad's crowdfunding feature, you can solicit support from as little as 500 yen per contribution. By appealing to fans across the country who gather for concerts at Hokkai Kitayell, it is not uncommon to reach the target amount in a short period.
Key features of the crowdfunding function
- Accept support from 500 yen per contribution
- Industry's lowest commission rate of 10%
- Full refund if the target amount is not reached
- Easy to gather support from fans outside Hokkaido by spreading on social media
- Share display results on a report page for supporters
Fans of various artists such as FRUITS ZIPPER, GLAY, and BUCK gather at Hokkai Kitayell. The ideal time to start crowdfunding is 2 to 4 weeks before the concert.
About Oshi-Ad
Oshi-Ad is a platform that allows individuals to place cheering ads for their favorite idols. Operated by Curio Inc., it provides a system for individual fans to place ads on digital signage and other media without complex requests to advertising agencies or high minimum placement fees.
- Individuals can place ads from approx. 30,000 yen (industry's lowest price range)
- Display in as little as 1 week (short lead time is a strength)
- Crowdfunding function allows collecting support from 500 yen per contribution
- Support for checking agency/label guidelines
- Designed specifically for individual applications. Accessible even to non-businesses/organizations
While Cheering Ad (JR East Marketing & Communications) specializes in station advertisements, Oshi-Ad's strength lies in short-term, individual placements on digital signage, outdoor screens, and ad trucks. For more details, please visit app.oshi-ad.com.
Frequently Asked Questions
How can I place a cheering ad around Hokkai Kitayell?
You can apply by simply accessing Oshi-Ad (app.oshi-ad.com) and choosing your objective, budget, and display area. Individuals can place ads from around 30,000 yen, and display is possible in as little as one week. You can primarily choose from digital signage and outdoor screens in the Sapporo Station, Odori, and Susukino areas.
How much does a cheering ad around Hokkai Kitayell cost?
It varies depending on the type of media. Digital signage starts from approximately 30,000 yen, outdoor screens (large) from approximately 50,000 yen, and ad trucks from approximately 50,000 yen. If you raise funds from multiple people through crowdfunding, you can aim for larger media.
Can individuals apply for cheering ads?
Yes, Oshi-Ad allows individuals to apply. It is a service designed for general fans to place ads for their idols, not for businesses. Support for checking agency guidelines is also available, so even first-time users can use it with confidence.
Can I use crowdfunding to raise funds for a cheering ad?
Yes, Oshi-Ad has a crowdfunding feature. You can solicit support from 500 yen per contribution, allowing fans to share the cost and aim for larger media. The commission rate is the industry's lowest at 10%.
Can I place a cheering ad to coincide with an event at Hokkai Kitayell?
Yes, some media can be displayed in as little as one week. However, popular media may get booked up quickly, so it is recommended to start the application process 2 to 4 weeks before the event.
Summary: Place a Cheering Ad for Events at Hokkai Kitayell
Hokkai Kitayell is one of Hokkaido's largest arenas, hosting concerts and large-scale sports competitions throughout the year. Placing a cheering ad in this area of Sapporo, where many fans traveling for concerts gather, is the best message you can send to your idol.
With Oshi-Ad, even individuals can apply from around 30,000 yen and in as little as one week. The crowdfunding feature also allows you to collaborate with fans nationwide for larger ads. Please consider it for your next event.
Let's place a cheering ad for your idol.
Individuals can place ads from around 30,000 yen, with display in as little as one week.