How to Put Out an INFINITE Fan Ad [2026] Birthday and Live Event Senil Guide
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What is INFINITE's Support Advertisement?
INFINITE (인피니트) is a 6-member K-POP group that debuted on June 9, 2010, under Woollim Entertainment. The group consists of Sunggyu (김성규, born April 28, 1989), Dongwoo (장동우, born November 22, 1990), Woohyun (남우현, born February 8, 1991), L / Myungsoo (김명수, born March 13, 1992), Sungyeol (이성열, born August 27, 1991), and Sungjong (이성종, born September 3, 1993). Their representative songs include "Be Mine," "The Chaser," "BTD," and "Last Romeo," all of which are still loved by fans worldwide.
Their fan club name is Inspirit. The group quickly established popularity in Japan and has released many Japanese singles. In February 2025, approximately 10,000 people gathered for their 15th-anniversary concert held at Pia Arena MM in Yokohama, and in March 2026, they released the mini-album "LIKE INFINITE," continuing their active endeavors.
Support advertisements (Saengil advertisements) are a culture where fans pay for advertisements on digital signage and outdoor screens to celebrate a member's birthday, debut anniversary, or concert. Originating in Korea, this culture has spread to Japan, and INFINITE's Inspirits also place support advertisements in Tokyo, Osaka, and other cities for each member's birthday.
Checking Woollim Entertainment's Guidelines
Before placing a support advertisement, it is crucial to always check the guidelines of the agency. Some agencies have specific conditions for the use of individual names, group names, and photo materials, and advertisement production must adhere to these. Please regularly check Woollim Entertainment's latest guidelines on their official website or social media. Particular attention should be paid to the following points:
- Permission to use official photos and logos (selection of materials with copyright in mind)
- Confirmation of media regulations (some media companies may require additional review for celebrity advertisements)
- Rules for表記ing group names and member names
- Distinction between commercial and non-commercial use
If confirmation cannot be obtained, one option is to choose advertisements composed solely of fan art or design text. Oshi-Ad offers support for guideline confirmation before publication, so if you are unsure, you can proceed while consulting with them.
Popular Media and Costs for Inspirits
- Digital Signage: Approximately 30,000 yen and up. A primary medium with a short lead time and easy for individuals to apply. Spot placements timed with member birthdays are possible.
- Outdoor Vision: Placements on large LED screens in Shibuya, Shinjuku, Ikebukuro, etc. High foot traffic and strong potential for SNS dissemination. Costs vary from tens of thousands of yen depending on the media and display period.
- Ad Truck: A method of driving an ad truck around concert venues. Effective for reaching Inspirits near tour venues.
| Media | Estimated Cost | Features |
|---|---|---|
| Digital Signage | From 30,000 yen | Shortest 1 week, easy for individuals to apply |
| Outdoor Vision | From 50,000 yen | High visibility, easy to spread on SNS |
| Ad Truck | From 100,000 yen | High presence around live venues |
Popular Display Areas in Tokyo and Osaka
Tokyo Area
- Shibuya: Popular for outdoor visions around the Shibuya scramble crossing and station concourse signage. High dissemination power and a spot where fans gather.
- Shinjuku and Ikebukuro: Terminal station areas with many large commercial facilities. Shin-Okubo, where K-POP fans gather, is also nearby.
- Yokohama: Due to past performances at Pia Arena MM, utilized for advertising around the venue during live events.
Osaka Area
- Umeda and Namba: The largest entertainment districts in Kansai. Effective for reaching Inspirits residing in Kansai.
How to Place a Support Advertisement
Step 1: Determine Purpose and Budget
Clearly define who and what you want to celebrate. Standard timings include INFINITE members' birthdays (Sunggyu on April 28, Dongwoo on November 22, Woohyun on February 8, L/Myungsoo on March 13, Sungyeol on August 27, Sungjong on September 3) and their debut anniversary (June 9). For individual placements, budgets start from 30,000 yen, while crowdfunding allows for larger ad placements with no upper limit.
Step 2: Choose Media and Area
Select the media based on your purpose and budget. Digital signage (shortest 1 week, from 30,000 yen) is convenient for birthday celebrations, while ad trucks and outdoor visions are also effective around live venues.
Step 3: Prepare Design and Apply
After confirming Woollim Entertainment's guidelines, prepare your design and apply through a support advertisement service like Oshi-Ad.
What is Oshi-Ad?
Oshi-Ad is a service that allows individuals to place advertisements such as digital signage for their "oshi" (favorite idol) starting from approximately 30,000 yen.
- Easy application for individuals: No complicated agency procedures. You can apply directly through a form.
- Shortest display possible in 1 week: Characterized by a short lead time, making it possible even just before a birthday.
- Crowdfunding function included: Crowdfunding function allowing participation from 500 yen per share. Industry's lowest commission rate of 10%.
- Guideline confirmation support: Provides support to ensure a smooth process for first-time support advertisers.
Please contact us here for inquiries regarding ad placements for INFINITE members' birthdays, debut anniversaries, or tours.