How to Place Fan Advertisements Around K-Arena Yokohama [2026 Edition]: Costs, Media, and Application Procedures
Share
Even if you think, "There's a live concert at K Arena Yokohama. I want to put up a cheering ad around the venue," it's often difficult to get a complete picture because the information is scattered – which medium to choose, if individuals can apply, and how much it costs.
This article summarizes the characteristics of the area, the types of media available, estimated costs, and application procedures for fans who want to put up cheering ads around K Arena Yokohama. It provides the latest information for 2026.
Considering a Cheering Ad at K Arena Yokohama
K Arena Yokohama, which opened on September 29, 2023, is one of Japan's largest music-focused arenas. It has approximately 20,000 seats (up to 22,000 people standing) and was ranked number one worldwide in annual attendance from 2024 to 2025. It has become one of Japan's leading K-Pop concert venues, hosting many performances by K-Pop artists such as LE SSERAFIM and aespa (who appeared at ASEA 2025 and MTV VMAJ).
On the day of a concert and the surrounding weekends, fans concentrate in the Minatomirai, Yokohama Station, and Sakuragicho areas. By placing cheering ads on media that can effectively capture this flow of people, you can share birthday wishes for your favorite artist or support their national tour with many other fans.
Below, we summarize the media available by area and how individuals can place ads.
K Arena Yokohama Access and Surroundings
Location: 2-2-6 Minatomirai, Nishi Ward, Yokohama City, Kanagawa Prefecture
Nearest Stations and Access:
- Approximately 5 minutes walk from Exit 4 of Shin-Takashima Station on the Minatomirai Line
- Approximately 9-12 minutes walk from the East Exit of JR/various lines "Yokohama Station"
- Approximately 10 minutes walk from Minatomirai Station on the Minatomirai Line
The Minatomirai area is being developed as "Music Terrace," a cluster of commercial facilities, hotels, and offices centered around K Arena Yokohama. On concert days, visitors are dispersed among the three stations: Shin-Takashima Station, Yokohama Station, and Minatomirai Station, ensuring high visibility in all these areas.
The main visitor routes around the venue are centered on the following three:
- Route from Yokohama Station East Exit to Minatomirai on foot
- Direct route from Minatomirai Station or Shin-Takashima Station
- Route from Sakuragicho Station via Minatomirai
Available Cheering Ad Media in the Area
Digital Signage in Minatomirai Area
Each station on the Minatomirai Line (Minatomirai Station, Shin-Takashima Station) is equipped with in-station digital signage (MM Vision, etc.). Multiple vertical LCD displays are arranged around the ticket gates, making them highly visible to visitors passing through the station. Both video and still images are supported.
Ads around Yokohama Station East and West Exits
JR Yokohama Station is a massive terminal station with one of the highest daily passenger numbers in Japan. Multiple J-AD Visions (52-70 inch LCD displays) are installed within the station, allowing for 15-second roll broadcasts. The large outdoor vision "YOKOHAMA VISION" is also available at the East Exit of Yokohama Station, offering high exposure during busy times before and after concerts.
Signage around Sakuragicho Station
Sakuragicho Station is one of the main access points to Minatomirai. Digital signage and large visions within commercial facilities are scattered around the station, allowing for placement along the routes fans take to the concert venue.
Ad Trucks (Yokohama Station / Minatomirai Area)
Ad trucks are mobile advertisements equipped with LED visions that circulate around Yokohama Station and the Minatomirai area. Unlike fixed media, routes can be set to drive around the concert venue, which can lead to high visibility near the venue entrance. If you wish to operate on the day of the concert, venue permission and early application are required.
How to Place a Cheering Ad
Step 1: Determine Purpose and Budget
First, decide "who and what you are celebrating" and "your budget limit." While some individuals may put up a lump sum, others choose to raise funds in a crowdfunding format with fellow fans. Oshi-ad's crowdfunding feature allows you to solicit contributions from 500 yen per share, and the ad will be displayed once the target amount is reached.
Step 2: Choose Media and Area
If you want to display an ad on the day of the concert, choosing media along the visitor routes to the venue is effective.
- Digital Signage: Easy for individuals to apply, with a short lead time (as little as 1 week). Oshi-ad's primary medium.
- Outdoor Vision: Large street visions. Highly visible and expected to make an impact on social media.
- Ad Truck: Circulates around the venue. Being mobile, it can also get exposure near exits.
Step 3: Prepare Creative and Apply
Each medium has regulations regarding size and duration. With Oshi-ad, the process is completed by simply uploading image and video data through the application form. Support for checking agency guidelines is also provided, so you can proceed with confidence even if you are unsure whether you are violating any guidelines.
Application Tips
- If you wish to display an ad on the day of the concert, complete your application at least 1-2 weeks in advance.
- Popular media and dates are first-come, first-served, so act quickly once the performance schedule is confirmed.
- Combining multiple media allows you to reach visitors on different routes.
Estimated Costs
Costs vary significantly depending on the type of media and area. Below are reference prices as of 2026 (excluding tax, estimated via Oshi-ad).
| Type of Media | Area | Estimated Display Period | Estimated Cost |
|---|---|---|---|
| Digital Signage | Minatomirai / Yokohama Station Area | 1 week ~ | Approx. 30,000 yen ~ |
| In-Station Digital Signage | Each Minatomirai Line Station | 1 week ~ | Approx. 34,000 yen ~ |
| Outdoor Large Vision | Yokohama Station Front / Minatomirai | 1 week ~ | Approx. 90,000 yen ~ |
| Ad Truck | Yokohama Station / Minatomirai Area | 1 day ~ | Approx. 150,000 yen ~ |
| Crowdfunding Participation (Oshi-ad) | All Media Common | — | From 500 yen per share |
Oshi-ad's crowdfunding fee is 10%, which is among the lowest in the industry. This makes it easier to realize ad placements by sharing costs among fans, even without an individual preparing a large sum of money.
What is Oshi-ad?
Oshi-ad is a service (operated by Curio Inc.) that allows individual fans to place ads such as digital signage and outdoor visions for their favorite artists, starting from approximately 30,000 yen.
Features of Oshi-ad:
- Individual application: Individuals can apply from their smartphones, no corporate entity required.
- Short lead time: Many media types can be displayed in as little as 1 week.
- Crowdfunding feature: Fans can raise support from 500 yen per share (10% fee, lowest in the industry).
- Guideline support: Assistance with complying with artist agency guidelines.
You can also apply for ad placement around K Arena Yokohama through Oshi-ad. First, please check the available media and placement options on the service website.
Summary
Here are the key points for placing cheering ads around K Arena Yokohama:
- The main routes to the venue are "Yokohama Station East Exit route," "Minatomirai Station/Shin-Takashima Station route," and "Sakuragicho Station via route."
- A wide range of media is available, including digital signage, outdoor visions, and ad trucks.
- Costs vary by media, with digital signage options starting from approximately 30,000 yen.
- If you wish to display an ad on the day of the concert, proceed with your application as soon as the performance schedule is confirmed.
- There's an option to share costs among fans using crowdfunding.
Why not place a cheering ad in Yokohama to coincide with your favorite artist's concert? For application details and a list of available media, please visit the official Oshi-ad website.