KARA（カラ）応援広告ガイド2027｜Kamilia向け費用・種類・申し込み手順

KARA Support Ad Guide 2027｜Costs, Types, and Application Procedures for Kamilia

Support Ad Guide 2026

You can turn your "thank you" to KARA into a street advertisement for as little as 30,000 yen, in as little as one week. This guide meticulously explains how to make Kamilia's love a reality through "Oshi Ads" that even individuals can place.

From approx. 30,000 yen As fast as 1 week Individual applications OK Crowdfunding from 500 yen/share

KARA and Kamilia - A Bond Connecting Japan and Korea

KARA (카라) is a 5-member South Korean girl group that debuted in 2007. After their Japanese debut in 2010, "Mister," "Jumping," and "GO GO Summer!" became consecutive hits. They became the first foreign female group in history to reach #1 on the Oricon Single Chart, and became synonymous with the first generation of K-pop's spread in Japan.

After changes in members and a hiatus, they re-launched in 2022 to celebrate their 15th anniversary. KARA's first "complete lineup" of Gyuri, Seungyeon, Nicole, Jiyoung, and Youngji was revived, and they released new songs such as "WHEN I MOVE," continuing to meet the expectations of their fandom, "Kamilia."

The trust that KARA and Kamilia have built over their long years of activity is special. One way to visualize that love is through support advertisements. By displaying members' names and photos on street signage for their birthdays or anniversaries, you can widely convey your feelings of "thank you."

Current Members List (Reunited in 2022, 5 members)

Member Name Date of Birth Role Notes
Park Gyuri
박규리		 May 21, 1988 Leader, Lead Vocalist The eldest member who brings the members together with her embracing nature
Han Seungyeon
한승연		 July 24, 1988 Main Vocalist Supports the group with her stable vocals
Jung Nicole
전니콜		 October 7, 1991 Main Rapper, Main Dancer Known for her energetic performances
Kang Jiyoung
강지영		 January 18, 1994 Vocalist, Visual Tall, nicknamed "Giant Baby"
Heo Youngji
허영지		 August 30, 1994 Vocalist, Rapper, Lead Dancer, Maknae Joined in 2014. Youngest member of the group

Support ad projects timed with each member's birthday are always exciting within the fandom. It's recommended to start preparations 1-2 months before their birth month.

5 Types of KARA Support Ads

There are various types of support ads. Choose one based on your budget, purpose, and desired placement.

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Digital Signage
Displays videos or still images on large monitors in commercial facilities and in front of stations. Short lead time and a main medium for "Oshi Ads" that are easy for individuals to apply for. Approximately 30,000 yen and up.
🏙️
Outdoor Vision
Placement on large outdoor monitors in high-traffic areas like Shibuya, Shinjuku, and Umeda. Highly visible and perfect for social media-worthy visuals.
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Ad Truck
A truck wrapped in KARA visuals drives around live and event venues. Popular as a way to further heighten the excitement on the day of the event.
🏮
Festival Banners
Banner flags set up around live and festival venues. Adds flair to places where fans gather and enhances the overall atmosphere of the venue.
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Live Venue Drinks
Advertising on drink cups, etc., within the concert venue. Provides a special experience where fans receive their bias's face in hand at the venue.

Station posters tend to have high application hurdles and costs. Digital signage and ad trucks are more realistic options for individuals or small groups.

Cost Estimate - How much does it cost?

The cost of support advertising varies greatly depending on the medium, display period, and area. The following are reference values. Please check the actual prices on each ad slot page within Oshi Ad.

Medium Type Cost Estimate Lead Time Recommended Scene
Digital Signage Approx. 30,000 yen~ As fast as 1 week Birthdays, anniversaries, before/after live performances
Outdoor Vision Tens of thousands of yen~ 1-2 weeks Large-scale promotion in busy downtown areas
Ad Truck Tens of thousands of yen~ 1-2 weeks Boosting excitement on the day of a live performance or fan meeting
Festival Banners Tens of thousands of yen~ 1-2 weeks Decoration around live or festival venues
Station Poster Approx. 100,000 yen~/7 days 1-2 months in advance Pre-event promotion, awareness building

If it's difficult for an individual to bear the full cost, you can utilize the crowdfunding function (explained later) to share the cost with fellow Kamilias and realize a larger project.

Oshi Ad Application Steps 1-5

With Oshi Ad, you can complete your application in 5 steps, even without advertising knowledge.

  1. Account Registration (Free) Access https://app.oshi-ad.com and sign up with your email address or social media account. This takes 1-2 minutes.
  2. Find Ad Space Filter by media type, area, and price range from the top page, then select an ad slot that matches KARA's birthday or live schedule.
  3. Decide on Content and Design Enter member photos, messages, display period, etc. Design advice is also available through support. *Please follow the agency's (DSP Media) guidelines for photos used.
  4. Crowdfunding Setup or Direct Purchase If you are covering the cost yourself, proceed directly to payment. If you want to gather support, create a crowdfunding project (explained later).
  5. Display and Share on SNS After display, be sure to take photos and share them on social media. This can be an opportunity for Kamilias to connect with like-minded fans.

    6. If you are unsure about checking the agency's guidelines, you can consult Oshi Ad support before applying.

Plan with Kamilia through Crowdfunding

Crowdfunding Participation from 500 yen per share

By using Oshi Ad's crowdfunding feature, you can share the costs with all Kamilias and realize large-scale support ad projects. Participation is available from 500 yen per share, making it easy for those who think "30,000 yen by myself is a bit much..." to join in.

Crowdfunding Flow

  • Project Creation—The organizer launches a project by setting the media, target amount, and duration.
  • Solicit Support—Share on social media and call out to fellow Kamilias. With participation starting from 500 yen per share, the barrier to entry is low, making it easier to gather people.
  • Automatic Placement upon Goal Achievement—Once the target amount is reached, Oshi Ad will support the arrangement and placement of the ad slot.
  • Report and Share—Share the placement report on social media and the project page. All participating fans can experience a sense of accomplishment.

Oshi Ad's crowdfunding fee is 10% (industry's lowest). Most of the collected funds can be allocated to advertising costs.

What is Oshi Ad?

Oshi Ad is a platform that allows individuals to place support advertisements for artists and their biases. It is operated by Curio Inc.

  • Individuals can place ads for as little as approximately 30,000 yen
  • Placement in as fast as 1 week (strength is short lead time)
  • Crowdfunding function to share costs with friends
  • Crowdfunding participation from 500 yen per share
  • 10% commission fee (industry's lowest)
  • Support available for agency guideline confirmation
  • Digital signage, outdoor visions, ad trucks, etc., can be applied for under individual names

Traditionally, support advertising had the image of "only being possible for fan clubs or large groups." Oshi Ad aims to lower that barrier, providing "a place where anyone can express their love for their bias."

Service URL: https://app.oshi-ad.com

Frequently Asked Questions

Q Can individuals really place support ads?
Yes, you can. Oshi Ad is a service designed for individuals, and applications are available starting from approximately 30,000 yen. You can launch a project and place an ad by yourself, even if you are not a fan club or a large group. If you are concerned about the cost, there is also the option of gathering support through the crowdfunding function.
Q When should I apply to have it out in time for a birthday celebration?
Digital signage can be displayed in as little as one week, but we recommend applying 2-4 weeks in advance to be safe. If you are gathering support through crowdfunding, you also need time to reach your target amount, so it's ideal to start planning 1-2 months before the birthday.
Q I'm worried about violating DSP Media's agency guidelines.
When placing support advertisements, it is crucial to always check the official guidelines of the affiliated agency. At Oshi Ad, you can also receive support regarding guidelines before applying. Please endeavor to use photos and wording within the scope of the guidelines.
Q What happens if the crowdfunding project doesn't reach its target amount?
If the target amount is not reached, refunds will be issued to supporters (depending on the project settings). It is reassuring to consult Oshi Ad support when setting target amounts and durations. Setting a realistic goal and ensuring a sufficient announcement period are key to success.
Q Which areas can I choose for placement?
Oshi Ad handles media such as digital signage, outdoor visions, and ad trucks in major cities, including Tokyo (Shibuya, Shinjuku, Ikebukuro, etc.). Choosing media around KARA's live performance or fan meeting venues will make it more visible to gathering Kamilias. Please check https://app.oshi-ad.com for the latest available media.

Summary - Transform Kamilia's love into street advertisements

KARA, who restarted with 5 members in 2022 and continues to meet Kamilia's expectations. Why not turn your "thank you" into a street advertisement for a member's birthday or an anniversary?

With Oshi Ad, individuals can place support advertisements for as little as 30,000 yen and in as fast as one week. If you're concerned about the cost, you can also gather support through crowdfunding. The commission fee is the industry's lowest at 10%. This system ensures that Kamilia's love contributes as much as possible to advertising costs.

Please consider a support advertisement project for KARA's next live performance or fan meeting.

Start Your Support Ad with Oshi Ad

Click here for KARA support ads and crowdfunding projects.
From approx. 30,000 yen, as fast as 1 week, individual applications OK.

Check app.oshi-ad.com
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