How to Put Out a KARD Fan Ad [2026 Edition]: Easy Application with Oshi-Ad
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What are KARD Fan Support Ads?
HIDDEN KARDs, have you ever wanted to express your support for KARD in a tangible way? Fan support ads are a culture where fans place "celebratory messages" or "expressions of love" for their favorite idols on advertising media such as digital signage, outdoor screens, and ad trucks. Originating from K-Pop fan culture, these ads are often implemented to coincide with members' birthdays, debut anniversaries, or concerts, and are increasingly popular in Japan.
We often hear comments like, "I'd like to do it, but it seems difficult for an individual," or "I don't know who to ask." This article meticulously explains how to place a KARD fan support ad, covering types of media, costs, and application procedures.
KARD Member Profiles
KARD is a four-member co-ed group under DSP Media in South Korea. They officially debuted on July 19, 2017, and have fans worldwide due to their unique co-ed concept. Their fandom name is "HIDDEN KARD."
| Stage Name | Real Name | Date of Birth | Position |
|---|---|---|---|
| J.Seph | Kim Tae-hyung (김태형) | June 21, 1992 | Main Rapper, Lead Dancer |
| BM | Matthew Kim / Kim Jin-seok (김진석) | October 20, 1992 | Main Dancer, Lead Rapper |
| Somin | Jeon So-min (전소민) | August 22, 1996 | Main Vocal, Visual |
| Jiwoo | Jeon Ji-woo (전지우) | October 4, 1996 | Main Dancer, Lead Vocal, Maknae |
Types and Costs of Fan Support Ads
There are multiple media types available for fan support ads. It is important to choose the optimal medium based on your objective, budget, and implementation timing.
| Media Type | Features | Estimated Cost |
|---|---|---|
| Digital Signage | Displayed on indoor/outdoor monitors in commercial facilities, near stations, etc. Short lead time, main medium easily applied for by individuals. | From approx. 30,000 yen |
| Outdoor Vision | Displayed on large screens in bustling areas like Shibuya, Shinjuku, Umeda. Highly visible and Instagrammable. | From tens of thousands of yen (depending on location/duration) |
| Ad Truck | A truck decorated with ads drives through the city. Effective for promotion around live performance/event venues. | From tens of thousands of yen (depending on route/time) |
| Wrapping Advertisement | Ads placed on the body of trains, buses, etc. Can deliver messages across a wide area. | From hundreds of thousands of yen (depending on line/duration) |
| Station Poster | Displayed within station premises. High visibility at terminal stations. | From approx. 100,000 yen / 7 days |
Costs vary significantly depending on the area, display period, and media specifications. Starting with digital signage allows you to implement it with a relatively small budget.
How to Place a Fan Support Ad
Placing a fan support ad generally involves five steps. Even first-timers can follow these steps to apply without confusion.
Step 1: Determine Objective and Budget
Clearly define in advance "whose KARD birthday you want to celebrate," "where you want to place the ad," and "what your budget is." If aligning with a birthday or anniversary, start preparations about 1-2 months before the display date to allow ample time.
Step 2: Choose Media
Select the media that matches your budget and objective. For those who "just want to start," digital signage is the most accessible option. If you "want fans to see it around a concert venue," an ad truck can also be effective.
Step 3: Prepare Creative
Prepare the images and videos to be displayed. If using official photos of members (or fan-made illustrations/photos), the content must comply with the respective agency's guidelines. Please check DSP Media's guidelines beforehand.
Step 4: Apply
Apply to the media company or a fan support ad service. Using a service that accepts individual applications will make the process smoother.
Step 5: Display and Promote
After display, take photos on-site and share them on social media. Spreading the word among HIDDEN KARDs will further broaden the circle of support.
What is Oshi-Ad?
Oshi-Ad is a service that allows individuals to place digital signage and other advertisements for their idol starting from approximately 30,000 yen. Operated by Curio Co., Ltd., its main feature is the ease with which one can apply immediately when they want to place a fan support ad.
Features of Oshi-Ad
- Individuals can place ads starting from approximately 30,000 yen. This allows individuals to realize fan support ads, which are often perceived as expensive, within their personal budget.
- Display possible in as little as one week. Can accommodate urgent timings.
- Includes a crowdfunding function. Participants can contribute from 500 yen per share, allowing HIDDEN KARDs to collectively fund the costs. The crowdfunding fee is 10%, which is among the lowest in the industry.
- Agency guideline confirmation support available. Support is provided during the application stage to ensure the content complies with DSP Media's guidelines, providing peace of mind for first-time users.
If you reach out to the HIDDEN KARD community and say "let's do this together," you can raise funds through the crowdfunding function. For those who found it difficult alone, gathering comrades makes it much more achievable.
Summary
Placing a fan support ad for KARD is one of the best ways to express your love as a HIDDEN KARD. With expanding media options including digital signage, outdoor screens, and ad trucks, individuals can realize this starting from approximately 30,000 yen.
The members' birthdays are J.Seph on June 21, BM on October 20, Somin on August 22, and Jiwoo on October 4. Please start preparing early to coincide with each of their birthdays.
Oshi-Ad provides a system that makes the process from application to display easy for individuals. With the crowdfunding function, HIDDEN KARDs can also share the costs. First, take a look at the site to see what media options are available.