How to Create a MAMAMOO Fan Ad: A 2026 Guide for Member Birthdays
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Hey MooMoos, have you ever thought about putting up a support advertisement for MAMAMOO? MAMAMOO continues to be active as a group after each member's solo activities. Support advertisements are gaining attention in Japan as well. This article will explain in detail how to put up a MAMAMOO support advertisement or birthday advertisement individually, complete with a quick reference guide for member birthdays.
What is a MAMAMOO Support Advertisement (Member Birthday Quick Reference)
A support advertisement (also known as a "Saengil" or birthday advertisement) is a fan-driven culture where fans place advertisements on street signage, station visions, and other outdoor media to celebrate their favorite artist's birthday or concert. Originating in Korea, it has rapidly spread among K-Pop fans in Japan.
MAMAMOO's group color is green, and their fandom name is MooMoo. Each member's birthday is as follows:
| Member Name | Birthday |
|---|---|
| Solar | February 21 |
| Moon Byul | December 22 |
| Wheein | April 17 |
| Hwa Sa | July 23 |
It's advisable to book media approximately 2 to 4 weeks before the birthday to ensure a smooth process. Especially for Hwa Sa's birthday (July 23), we recommend making arrangements early.
Checking RBW ENT's Guidelines
Before placing a support advertisement, always check the agency's guidelines. Generally, the following points require attention:
- Clarify Official/Unofficial Status: It is customary to state in the advertisement that it is an "unofficial fan project."
- No Commercial Use: Obtaining money through the advertisement is prohibited.
- Consider Portrait Rights: Use officially provided photos/images or obtain permission from the photographer.
- No Slander or Defamation: Content that harms other artists or agencies is not allowed.
If you have any concerns, you can consult with Oshi Ad's support team for peace of mind. They also provide assistance with confirming agency guidelines.
Popular Media and Costs for MooMoos (MAMAMOO Fans)
- Digital Signage (Indoor/Outdoor): From approximately 30,000 yen. With short lead times and ease of individual application, this is a popular primary medium.
- Outdoor Vision (Large Street Monitors): From tens of thousands to hundreds of thousands of yen. Large visions in Shibuya and Shinjuku have high social media virality and are popular among MooMoos.
- Ad Truck: Mobile advertising that travels around concert venues. Effective during tours.
- Station Posters/Station Visions: Around 100,000 yen and up. While highly visible, the procedures can be complex, so using an agency is common.
When placing an advertisement via crowdfunding, you can participate with a contribution starting from 500 yen. This allows fans to share the cost, making it easier to aim for larger media placements.
Popular Display Areas in Tokyo and Osaka
Tokyo Area
- Shibuya: The area around Center Gai and the Shibuya Scramble Crossing is a mecca for K-Pop fans. It offers top-class visibility and virality.
- Shinjuku: Large visions are concentrated in the East and South Exit areas. Many international visitors also see these advertisements.
- Ikebukuro: An area with many young people who are familiar with anime and K-Pop culture.
- Harajuku/Omotesando: An area where trend-conscious people gather. There are many photogenic spots.
Osaka Area
- Umeda: Around Kansai's largest terminal station. Abundant large visions and underground mall signage.
- Shinsaibashi/Namba: High foot traffic of tourists and young people, suitable for social media virality.
How to Place a Support Advertisement
Step 1: Determine the Purpose and Budget
First, clarify "whose anniversary/event" you are celebrating. For example, Hwa Sa's birthday (July 23) or Solar's birthday (February 21). Once the purpose is clear, it becomes easier to narrow down media and timing. For individuals, budgets can start from 30,000 yen, while crowdfunding can allow for larger media placements by gathering participants.
Step 2: Select Media and Area
Decide on the desired location and duration of the display. Application deadlines vary by media, so early confirmation is recommended.
Step 3: Prepare Advertising Materials
Prepare the images and videos to be used. Use officially provided press photos or fan-shot images with permission. Don't forget to include the phrase "Unofficial Fan Project."
Step 4: Apply
Applications can be made through Oshi Ad (https://app.oshi-ad.com). Individuals can have their ads displayed in as little as one week. The crowdfunding function allows you to collect advertising fees with other MooMoos and realize placements on larger media.
About Oshi Ad
Oshi Ad (https://app.oshi-ad.com) is a platform where individuals can place advertisements such as digital signage for their favorite artists, starting from approximately 30,000 yen.
- Available from approximately 30,000 yen: Primarily digital signage, offering prices accessible to individuals.
- Display in as little as one week: A key strength is the short lead time, allowing for last-minute birthday celebrations.
- Crowdfunding function to gather friends: Support participation from 500 yen per contribution is possible. The commission fee is the industry's lowest at 10%.
- Agency guideline confirmation support available: First-time users can apply with peace of mind.
Hwa Sa's birthday (July 23) is approaching. Early preparation is also recommended for Moonbyul's birthday (December 22). Why not turn your love for MAMAMOO into a street advertisement in Japan? https://app.oshi-ad.com