For fans who want to place an advertisement in Matsumoto, this is a must-read! The complete guide to birthday advertisements with Oshi-Ad.

More and more fans want to place support ads for their favorite artist's birthday or anniversary, or to send well wishes to fans visiting Matsumoto for a live show or concert. As Nagano Prefecture's second-largest city, Matsumoto has venues that many artists visit as a midpoint on their national tours. This article provides a detailed guide for fans who want to place support ads in Matsumoto, covering placement spots, cost estimates, and application methods.

Placing Support Ads in Matsumoto

Support advertising is an initiative where fans pool their money to place advertisements for their favorite artists' birthdays, anniversaries, or live performances. Originating in Korea, the "saengil (birthday) ad" culture has spread to Japan, and it is now possible for individuals to place outdoor advertisements and digital signage for a few tens of thousands of yen.

A similar trend is growing in Matsumoto. Whenever national tours are held at the Matsumoto Performing Arts Centre or Kissei Bunka Hall (Nagano Prefecture Matsumoto Culture Hall), the demand for support ads to convey messages to attending fans increases.

Matsumoto is easily accessible, approximately 2 hours from Nagoya by limited express "Shinano" and about 2 hours and 30 minutes from Tokyo by limited express "Azusa." Fans can also arrive from Shinshu-Matsumoto Airport. The more fans gather from afar, the greater the exposure effect of support advertising.

Major Support Ad Spots in Matsumoto

Around JR Matsumoto Station

JR Matsumoto Station is the central station in Matsumoto City, where the Shinonoi Line, Oito Line, and Matsumoto Electric Railway converge. Digital signage is installed in the east-west free passage, a highly visible area for support ads, as many fans pass through before and after events.

Around Matsumoto Performing Arts Centre

The Matsumoto Performing Arts Centre, with its main hall seating 1,800, is within walking distance of Matsumoto Station. With many concerts and musicals held here, outdoor spaces and digital signage along the audience's route serve as effective locations for support ads.

Around Kissei Bunka Hall (Nagano Prefecture Matsumoto Culture Hall)

Kissei Bunka Hall, with its large hall seating 2,057, hosts a wide range of performances from classical music to large-scale pop concerts. It is one of the frequently used venues when Matsumoto is scheduled for a national tour. Outdoor advertising areas around the venue see many fans passing by on the day of the live event, so support ads can be highly effective.

Around Matsumoto Castle and Tourist Areas

The area around Matsumoto Castle attracts tourists from both Japan and abroad. It's suitable for reaching fans who combine live event travel with sightseeing, and placing ads on digital signage in tourist areas can broadly appeal to general passersby.

Wider Reach: Linking with Nagoya and Tokyo

In addition to placement solely in Matsumoto, a wider strategy linking with support ads in Nagoya and Tokyo, which serve as access routes, is also an option. Oshi-Ad supports media nationwide, so applications combining multiple areas are possible.

Support Ad Costs and Estimates

The cost of support advertising varies significantly depending on the type of media, placement period, and area. Below is a summary of estimated costs.

Media Type	Estimated Cost	Features
Digital Signage	From approx. 30,000 yen	Short lead time, easy for individuals to apply. Oshi-Ad's main media.
Outdoor Vision	Approx. 100,000 to 500,000 yen	Large street monitors. High visibility, expected to spread on social media.
Ad Truck	From 50,000 yen	Mobile advertising circulating around the venue. Popular as a live-day production.
Station Poster	From approx. 100,000 yen (7-day reference)	Classic media within station premises. May take several weeks to a month for placement.

If costs are shared through a crowdfunding format, participation is possible from 500 yen per share, allowing for large-scale advertising while reducing the burden on individuals.

How to Place a Support Ad

Using Oshi-Ad (app.oshi-ad.com), individuals can apply for support ads in just 3 steps.

Step 1: Choose Media

Check the Oshi-Ad website for a list of media in the Matsumoto area or nationwide. Various media such as digital signage, outdoor vision, and ad trucks are listed, allowing you to choose based on access routes to the venue, placement period, and budget.

Step 2: Create a Crowdfunding Page

After choosing your media, create a crowdfunding page by setting the artist's name you're supporting, your message, and your target amount. Once the page is public, fans with the same favorite artist can participate in supporting the ad. Some media can be placed in as little as one week, making it possible to accommodate last-minute live events.

Step 3: Share on Social Media

Share the URL of your crowdfunding page on social media and spread it within fan communities. The more supporters you gain, the larger the scale of your advertisement can be. Once the target amount is reached, ad production and placement will proceed. The commission fee is only 10% of the crowdfunding amount, set at the industry's lowest level.

What is Oshi-Ad?

Oshi-Ad is a crowdfunding platform for support ads. It allows fans to pool funds to place advertisements, turning their devotion into a tangible form. It supports outdoor advertising, transit advertising, and digital signage nationwide, making it easy even for first-time users to apply.

• Nationwide support, primarily for digital signage, allowing individuals to place ads from approximately 30,000 yen.
• Can be placed in as little as one week, accommodating last-minute applications for live events.
• Crowdfunding function allows fans to participate from 500 yen per share.
• 10% commission fee, the lowest in the industry.
• Support available for checking agency guidelines.

If you wish to place a support ad tailored to a live show or concert in Matsumoto, please start by checking the media options on Oshi-Ad.