How to Place Support Ads Around Miyagi Sekisui Heim Super Arena [2027 Edition]: Costs and Procedures
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Your favorite artist is holding a concert at Miyagi Sekisui Heim Super Arena! If you want to celebrate with a fan ad, this guide explains how to place one starting from around ¥30,000 and in as little as one week.
Miyagi Sekisui Heim Super Arena (Grandy 21) is the largest indoor arena in the Tohoku region. It hosts a wide range of events, from K-POP concerts and domestic artist tours to professional basketball and martial arts. Since fans gather from all over Tohoku, placing a fan ad in high-traffic areas of Sendai city allows you to convey your love for your favorite artist to many people.
Basic Information about Miyagi Sekisui Heim Super Arena
| Item | Details |
|---|---|
| Official Name | Miyagi Prefectural General Sports Park General Gymnasium (Nickname: Grandy 21) |
| Naming Rights Name | Miyagi Sekisui Heim Super Arena |
| Location | Shinya-chi, Rifu, Rifu-cho, Miyagi-gun, Miyagi Prefecture |
| Capacity | Approximately 11,000 people (for concerts) 5,011 fixed seats + 2,052 movable seats |
| Access (Train + Bus) | Approx. 10 mins by shuttle bus from Rifu Station (JR Senseki Line) Approx. 40 mins by bus from JR Sendai Station |
| Access (Car) | Approx. 3 mins from Rifu Shirakashidai IC (Sendai Hokubu Road) Approx. 10 mins from Rifu IC (Sanriku Expressway) |
| Main Genres | K-POP concerts, domestic tours, professional basketball (B.LEAGUE), martial arts |
| Features | Largest indoor arena in Tohoku. Multi-purpose use with movable floor. |
The area around the arena is a residential and park area, so advertising media are concentrated in Sendai City (Sendai Station, Ichibancho, Kokubuncho). Since many fans travel from Sendai Station on concert days, advertisements around Sendai Station can expect high exposure.
Areas and Media for Fan Ads in the Vicinity
While the arena itself is located in Rifu Town, the main flow of fans is "Sendai Station → Bus to the venue." By placing ads in the following three areas of Sendai City, you can reach fans heading to the live performance on the day and local fans living in Sendai.
Sendai Station Area
Sendai Station, the gateway to Tohoku and where hundreds of thousands of people pass through daily, is a classic area for fan ads. The bus stop for the arena is also in front of Sendai Station, so the exposure effect on the day of the live performance will be particularly high.
- Digital SignageSendai Station DATE VISION — Large digital vision near the JR Sendai Station 2nd floor concourse. Reaches both travelers and local fans using Sendai Station.
- Digital SignageJ-AD Vision Sendai Station — Pillar vision in front of the ticket gates. Prime location, visible the moment you exit the gates.
- Digital SignageSendai Station Pillar Vision (Subway) — Inside the Sendai City Subway Sendai Station concourse. Reaches subway users and local fans.
- Ad TruckSendai Station Front Ad Truck — Runs around the station rotary and Kokubuncho-dori. Creates a strong presence with moving advertisements.
Ichibancho / Hirosun-dori Area
The Ichibancho area, Sendai's largest shopping street, attracts many visitors in their teens to 40s, which overlaps with the fan base for K-POP and idols.
- Digital SignageSendai Forus Vision — Large outdoor vision (6.4m wide x 3.84m high) on the Hirosun-dori side. Reaches fans walking along Ichibancho.
- Digital SignageHirosun Future Kizuna Vision — Corner of Hirosun-dori and Bansui-dori intersection (6.4m wide x 4.8m high). Large media visible from all four sides of the intersection.
- PosterIchibancho Arcade Poster — Posted inside the shopping street's passageways. Easier to get repeated views due to longer dwell time.
Kokubuncho Area
Kokubuncho, Sendai's premier entertainment district, has high foot traffic at night, reaching fans who stop by for after-live celebrations or sightseeing.
- Digital SignageAERAKU Freundia Building Vision (Bunbun Vision) — Wall vision (4.8m wide x 3.84m high) in the area where Kokubuncho and Hirosun-dori intersect.
- Digital SignageOmachi Basho no Tsuji Vision — On the wall of Kashima Parking on Kokubuncho-dori. Displayed in the heart of the entertainment district.
Estimated Costs for Fan Ads
Costs vary depending on the type of media, display period, and area. You can choose from affordable options for individuals to crowdfunding to gather supporters and aim for large-scale media.
| Media Type | Display Area (Example) | Estimated Cost | Estimated Display Period |
|---|---|---|---|
| Digital Signage (Small to Medium) | Around Sendai Station, inside commercial facilities | From approx. ¥30,000 | 1 day to 1 week |
| Digital Signage (Large Outdoor) | Sendai Forus Vision, etc. | From approx. ¥100,000 | 1 week ~ |
| Ad Truck | Sendai Station Front, Kokubuncho area | From approx. ¥150,000 (per day) | 1 day ~ |
| Poster (Station premises, commercial facilities) | Inside Sendai Station | From approx. ¥100,000 | 1 week ~ |
| Crowdfunding (Multiple investors) | Any of the above media | Participate from ¥500 per share | Displayed upon reaching target amount |
Tips to Keep Costs Down
- If placing alone, digital signage (from approx. ¥30,000) is the most accessible option.
- If aiming for large media, use the crowdfunding feature to call on fellow fans and share the costs.
- Applying 1-2 weeks before the live performance makes it easier to set a display schedule that aligns with the event day.
How to Place a Fan Ad – Steps 1-5
Fans who think "fan ads sound difficult" can rest assured. With Oshi-Ad, you can complete your application in these 5 steps:
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Determine your purpose and budget Decide who it's for, when, and what scale you want. The scale is flexible, from "¥30,000 alone for a birthday" to "crowdfunding with 10 fans for a live tour."
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Choose media and area Search for media in the Sendai area on the Oshi-Ad official website (https://app.oshi-ad.com). Compare display locations, periods, and costs to choose media that fit your budget and schedule.
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Apply and submit creatives Fill out the application form on the website and upload your ad creatives (images/videos). Even if you're new to creative production, templates and support are available. Support is also provided if agency guideline confirmation is required.
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Display and receive proof of display photos After approval, your ad will be displayed at the specified date and time. You'll receive proof of display photos, which you can use for sharing on social media or reporting to your friends.
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Share on social media to build excitement Post the display photos on social media to share the joy with fellow fans. Adding the Oshi-Ad tag will make it easier for other fans to find.
Using the Crowdfunding Feature to Place Ads with Friends
Fan ads are popular not only for individuals but also for groups of fans to crowdfund together. Placing ads on large media or in multiple areas becomes more feasible when everyone shares the cost.
Crowdfunding Structure
- Launch a project and share it on social media → Fellow fans support from ¥500 per share.
- Advertisement realized upon reaching the target amount (full refund if not reached).
- Commission fee is 10% (industry's lowest). Most of the collected money goes towards advertising costs.
- Supporters can set up returns such as proof of display photos.
Before and after concerts at Miyagi Sekisui Heim Super Arena, fans from all over Tohoku gather in Sendai. By using crowdfunding, even distant fans can feel like they "participated."
What is Oshi-Ad?
A service that allows individuals to place advertisements for their favorite artists.
Oshi-Ad is a platform that allows individuals to place cheering ads, such as on digital signage, for their favorite artists, starting from approximately ¥30,000. It is operated by Curio Inc.
- Available from approximately ¥30,000 — Pricing accessible for individual budgets.
- Displayable in as little as 1 week — Suitable for sudden concerts or birthdays. Industry's shortest lead time.
- Individuals can apply — Complete the process online without going through an ad agency.
- Crowdfunding feature available — Participate from ¥500 per share. Achieve large-scale advertisements with friends.
- Support for agency guideline confirmation — Assistance with artist-specific guideline compliance.
Compared to Cheering Ad (which primarily focuses on station advertising), Oshi-Ad's strengths are digital signage x short lead time x individual application.
Frequently Asked Questions (FAQ)
Can I place an ad directly near Miyagi Sekisui Heim Super Arena?
The arena is located in Rifu Town, so direct placement on the arena building itself is difficult. However, it is possible to place ads on digital signage and outdoor visions in areas where fans gather, such as Sendai Station, Ichibancho, and Kokubuncho. On the day of a live performance, since the bus stop for the arena is in front of Sendai Station, ads around the station can expect particularly high exposure.
How far in advance should I apply?
With Oshi-Ad, you can apply as little as one week in advance. However, popular media may get booked quickly, so it's recommended to check and apply for media as soon as your concert dates are confirmed. If using crowdfunding, it's ideal to prepare even earlier, considering the fundraising period (1-2 weeks).
I'm having trouble with the cost alone. What should I do?
Using the crowdfunding feature, you can solicit support from fellow fans starting from ¥500 per share. By calling on social media to raise the target amount, you can achieve placements on large media that would be difficult for an individual. If the target is not met, a full refund is issued.
Do I have to create the ad design myself?
You are generally required to prepare the creative (images/videos) yourself, but Oshi-Ad also provides templates and production support. Even a simple design combining your favorite artist's photo and text can be displayed, so feel free to consult us even if it's your first time.
What if the artist's agency guidelines restrict advertising?
Oshi-Ad provides support for confirming agency guidelines during the application process. There are many cases where K-POP artists and domestic idols have specific rules, so please consult our support team before applying if you have any concerns.
Summary: Let's Boost Miyagi Sekisui Heim Super Arena Concerts with Fan Ads!
Miyagi Sekisui Heim Super Arena is the largest arena in Tohoku. Why not take this opportunity when fans from all over Tohoku gather in Sendai to convey your love for your favorite artist through advertisements in Sendai Station, Ichibancho, and Kokubuncho?
- Digital signage can be displayed from approx. ¥30,000, in as little as 1 week.
- Share costs with fellow fans using the crowdfunding feature. Participate from ¥500 per share.
- Agency guideline confirmation support available. K-POP fans can apply with peace of mind.
- 10% commission (industry's lowest), ensuring most of the collected support goes towards advertising costs.
If you've been thinking "I want to place one someday," start by checking out media in the Sendai area on Oshi-Ad.
Find fan ad media in the Miyagi/Sendai area
Check out app.oshi-ad.comFrom approx. ¥30,000 · As fast as 1 week · Individual applications OK