How to put up an NCT DREAM fan ad: Your birthday senil guide for 2026
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For NCTzens who want to celebrate their bias's birthday in a more special way and send love to NCT DREAM from Japan, we've put together a guide on how to place support advertisements.
Displaying members' images on street billboards in Shibuya and Shinjuku can be achieved even by individuals. Check this page for all the necessary information, from estimated costs to the procedure.
What are NCT DREAM support advertisements?
Support advertisements (Saengil Ads) are advertisements posted by fans, using their own funds, to celebrate an artist's birthday or activities. Originating from K-Pop fan culture in Korea, they are now commonly seen in major areas across Japan, such as Shibuya, Shinjuku, and Umeda, Osaka.
NCT DREAM is a group that debuted in 2016 from SM Entertainment. As of 2026, they are active with six members: Renjun, Jeno, Haechan, Jaemin, Chenle, and Jisung. The birthdays of each member are as follows:
- Renjun: March 23, 2000
- Jeno: April 23, 2000
- Haechan: June 6, 2000
- Jaemin: August 13, 2000
- Chenle: November 22, 2001
- Jisung: February 5, 2002
NCT's overall fandom name is "NCTzen (NCTzens)." In conjunction with each member's birthday, NCTzens launch support advertisement projects and display Saengil Ads across Japan.
Checking SM Entertainment's Guidelines
There's a crucial step you must take before placing a support advertisement: checking the agency's guidelines.
To proceed safely with your support advertisement, please confirm the following points beforehand:
- Whether the operating company of the medium you plan to use accepts support advertisements.
- Whether the images and designs you plan to use are free from copyright and portrait rights issues.
- Whether there are any new announcements or prohibitions on SM Entertainment's official social media or website.
Oshi-Ad provides support for confirming agency guidelines during the application process. Please consult us within the service if you have any concerns.
Popular Media and Costs for NCTzens
| Medium | Features | Estimated Cost |
|---|---|---|
| Digital Signage (Indoor/Outdoor Vision) | Inside stations and commercial facilities. Shorter lead time. Good for social media. | From approx. 30,000 yen |
| Outdoor Vision (Large Street Billboards) | Large billboards in Shibuya, Shinjuku, etc. High virality. | Tens to hundreds of thousands of yen |
| Ad Truck | Drives around concert venues. Direct appeal to fans attending the venue. | Tens to hundreds of thousands of yen |
| Station Poster | High promotional power but higher cost and longer lead time. | From approx. 100,000 yen |
If individual fans are placing ads alone, digital signage, which starts from around 30,000 yen, is the easiest option. If multiple people use crowdfunding, placing ads on large billboards becomes a realistic option.
Popular Display Areas in Tokyo and Osaka
Tokyo Area
- Shibuya: Outdoor billboards around the Scramble Crossing, digital signage inside Shibuya Station. Established as a mecca for K-Pop fans, making it easy to film and share on social media.
- Shinjuku: A high concentration of outdoor and indoor digital signage, including the Cross Shinjuku Vision. Proven to attract many fans for Saengil Ads.
- Harajuku/Omotesando: An area popular with young K-Pop fans.
- Ikebukuro: Well-equipped with digital signage around the station. A popular area alongside Shibuya and Shinjuku.
Osaka Area
- Umeda/Namba: A wide range of options, including outdoor billboards in large commercial facilities and digital signage in underground shopping malls.
How to Place a Support Advertisement
Step 1: Determine Objective and Budget
Decide whose birthday you want to celebrate, when, or which event to coincide with. For individual placements, the budget starts from around 30,000 yen. If using crowdfunding with multiple people, participation can start from 500 yen per share.
Step 2: Choose Media and Area
Select the desired location and type of media. Aligning with the event location will increase the appeal to attending fans.
Step 3: Prepare the Design
Prepare the images and text to be used. Create a design that respects copyrights and portrait rights. Data specifications vary by media, so confirm the specifications with your application destination beforehand.
Step 4: Apply and Pay
Apply through the platform or media company. Apply with plenty of time, ideally about a week before your desired display date.
Step 5: Display and Report
On or after the display date, record photos and videos, and share them on social media to broaden the circle of celebration among NCTzens.
What is Oshi-Ad?
Oshi-Ad (https://app.oshi-ad.com) is a service that allows individuals to place advertisements, such as on digital signage, for their biases starting from approximately 30,000 yen. It's designed for individuals to apply directly without going through an agency, so you can place an ad even by yourself without forming a group.
- Individuals can apply from approximately 30,000 yen.
- Can be displayed in as little as one week.
- Crowdfunding function available (from 500 yen per share, 10% fee).
- Support for checking agency guidelines available.
If you are considering support advertisements for NCT DREAM members' birthdays or concerts, first check the available media and costs at https://app.oshi-ad.com.