How to place a support ad around NHK Hall [2026 Edition]: Costs, media, and application procedures
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The Significance of Placing Fan Advertisements at NHK Hall
NHK Hall is a multi-purpose hall located at 2-2-1 Jinnan, Shibuya-ku, Tokyo, within the NHK Broadcasting Center, with a seating capacity of approximately 3,700 people. Since its opening in 1973, it has been the center of Japanese music culture for over half a century as the venue for the NHK Kohaku Uta Gassen.
Hosting concerts across a wide range of genres, from top J-Pop artists to classical music and enka, this venue holds special meaning for artists, as "standing on that stage" is a significant achievement. For fans, a live performance at NHK Hall is also sure to be an unforgettable memory.
In recent years, an increasing number of fans have been placing fan advertisements for their favorite artists around the venue in conjunction with these special performances. The Shibuya and Harajuku areas have heavy foot traffic and high visibility for advertisements, making this a popular form of support that enhances solidarity among fans and may even be seen by the artists themselves.
Main Live Performances and Events Held at NHK Hall
NHK Hall is used as a venue for events such as:
- Concert tours by J-Pop and K-Pop artists
- NHK Kohaku Uta Gassen (a New Year's Eve tradition)
- Public recordings of NHK music specials (music programs, special programs)
- Regular concerts by the NHK Symphony Orchestra
- Classical music, opera, and ballet performances
- Various awards ceremonies and commemorative events
Especially during the Kohaku Uta Gassen season and major artist concert tours, many fans gather around the venue. Fan advertisements are most effective during these periods of high pedestrian traffic.
Types and Costs of Fan Advertisements
There are various media for fan advertisements. It is important to choose according to your purpose, budget, and display period.
| Media Type | Features | Reference Cost |
|---|---|---|
| Digital Signage | A primary medium with a short lead time and easy application for individuals. Multiple installations in Shibuya/Harajuku area, capable of both video and still images. | From approx. 30,000 JPY |
| Outdoor Vision (Large) | Large vision displays around Shibuya Scramble Crossing. High visibility and impact, with potential for social media spread. | From hundreds of thousands of JPY |
| Ad Truck | Large trucks displaying visuals circulate around the venue. Can travel from NHK Hall to Shibuya/Harajuku area. | From tens of thousands of JPY (per day) |
| Station Poster | Displayed at the nearest Shibuya and Harajuku stations. Provides continuous exposure to commuters and students. | From approx. 100,000 JPY (7 days) |
If you are placing a fan advertisement for the first time as an individual, starting with digital signage is recommended due to its lower cost and easier application process.
Display Spots Around NHK Hall
NHK Hall is a 15-minute walk from Shibuya Station (JR Yamanote Line) and a 10-minute walk from Harajuku Station. This area offers numerous spots for displaying fan advertisements.
Shibuya Area
The area around Shibuya Scramble Crossing boasts one of the highest pedestrian counts in Japan, with multiple large digital signages installed. There are also many station signages within and around Shibuya Station, allowing advertisements to be placed along the path of fans heading to NHK Hall.
Harajuku/Jingumae Area
From Harajuku Station to Jingumae Crossing, signages are concentrated in the Omotesando area. The large digital signage on the wall facing Jingumae Crossing is known for its high appeal to pedestrians waiting at traffic lights. Located along the walking route to NHK Hall, it is effective for raising awareness among attendees.
Yoyogi/NHK Hall Immediate Area
The area adjacent to NHK Hall and Yoyogi Park is where many fans gather on the day of a live performance. Ad trucks are also used on routes traveling from Shibuya towards the NHK Hall area.
How to Place a Fan Advertisement
For those placing a fan advertisement for the first time, here's a 5-step guide from application to display.
Step 1: Determine Your Goal and Budget
Clearly define your goal, such as "I want to display it around the venue on the day of the live performance" or "I want it to be displayed throughout the performance period," then set your budget limit. For individuals, you can aim for around 30,000 JPY; with crowdfunding involving multiple fans, you can aim for hundreds of thousands of JPY.
Step 2: Choose Your Medium and Display Area
Select a medium that fits your budget and purpose. Digital signage, with its short lead time and easy application for individuals, is ideal for a first step. For placement, areas along the route to NHK Hall (Shibuya, Harajuku, Yoyogi areas) are effective.
Step 3: Prepare Your Creative Content
Each medium has specified sizes and formats. Prepare visuals that include the artist's photos, name, birthday, and support message. Please check the agency's guidelines in advance for photos and materials you plan to use.
Step 4: Application and Submission
Apply for the display service and submit your creative data. Once the review and confirmation are complete, the display schedule will be finalized. Lead times vary by medium; for some, display can occur within about a week of application.
Step 5: Display and Promotion
Once displayed, take photos and share them on social media. Spreading the word about your fan advertisement on social media can foster connections among fans and increase the chances of the artist themselves seeing it.
What is Oshi-ad?
Oshi-ad is a platform that allows individuals to place fan advertisements for their favorite artists. Even if you thought "fan advertisements could only be placed by companies or large fan clubs," with Oshi-ad, individuals can place ads starting from approximately 30,000 JPY.
Key Features of Oshi-ad
- Primarily digital signage, available for individuals to place ads starting from approximately 30,000 JPY
- Fast turnaround, with display possible in as little as one week from application
- Crowdfunding function allows you to gather fellow fans, starting from 500 JPY per share (10% fee, lowest in the industry)
- Support for checking agency guidelines, ensuring peace of mind for first-timers
If you are considering a fan advertisement for an NHK Hall live performance or concert, please check out the Oshi-ad project list first. You can also participate in existing crowdfunding projects for as little as 500 JPY per share.
Check out app.oshi-ad.com
Summary
NHK Hall, also known as the venue for Kohaku Uta Gassen, holds a special significance for the Japanese music scene. The Shibuya, Harajuku, and Yoyogi areas offer a wealth of spots for placing fan advertisements, creating opportunities for many fans to see them on the day of a live performance.
Fan advertisements can be chosen from digital signage, outdoor visions, ad trucks, and other options, depending on your budget and purpose. With Oshi-ad, which allows individuals to start from around 30,000 JPY, even first-timers can receive consistent support from application to display.
As a first step to express your love for your favorite artist, please start by searching for projects on Oshi-ad.
Check out app.oshi-ad.com