How to Place Cheer Ads Around Nissan Stadium [2026 Edition]: Costs, Media, and Application Procedures
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Live performances and sports spectating at Nissan Stadium (Yokohama International Stadium) are special moments where your love for your idol reaches its peak. For fans who dream of "celebrating with a cheering ad" or "displaying their idol's name around the venue," this guide explains in detail how to place a cheering ad around Nissan Stadium.
In fact, individuals can place digital signage cheering ads starting from approximately 30,000 yen, with a lead time as short as one week. Let's express your love for your idol to coincide with their live performance or concert.
🏟️ Nissan Stadium (Yokohama International Stadium) Basic Information
Nissan Stadium, located at 3300 Kozukue-cho, Kohoku-ku, Yokohama City, Kanagawa Prefecture, is Japan's largest stadium with a maximum capacity of approximately 72,000 people. It is a historic facility that hosted the FIFA World Cup and is also known as the home stadium of the J1 League team Yokohama F. Marinos.
In recent years, it has become a sacred place where fans from all over the country gather for many large-scale concerts by K-POP and J-POP artists. In 2026, artists such as TVXQ, back number, and Ado performed here.
| Item | Details |
|---|---|
| Location | 3300 Kozukue-cho, Kohoku-ku, Yokohama City, Kanagawa Prefecture |
| Nearest Station | Kozukue Station (JR Yokohama Line, approx. 5 min walk), Shin-Yokohama Station (Yokohama Municipal Subway / JR, approx. 15 min walk) |
| Capacity | Approximately 72,000 people (Japan's largest) |
| Main Uses | J.League (Yokohama F. Marinos), large concerts, international sports events |
📍 Main Locations for Cheering Ads Around Nissan Stadium
Access to Nissan Stadium is primarily via two routes: Kozukue Station and Shin-Yokohama Station. Targeting the routes fans use for travel is key to maximizing the effectiveness of cheering ads.
Shin-Yokohama Station Area
Shin-Yokohama Station, where the Yokohama Municipal Subway Blue Line and JR Yokohama Line intersect, is a main access point to the stadium. Multiple digital signage displays are installed within the station, and many fans pass through on concert days. Especially on live event days, pedestrian traffic significantly increases, enhancing the exposure effect of advertisements.
Kozukue Station Area
This is the closest station to Nissan Stadium, and on event days, it's a concentrated entry point for attendees. Digital signage and poster ads on the station platforms and around the ticket gates are effective. Displaying ads not only on the day of the live event but also for several days before and after is effective for increasing recognition.
Yokohama Station / Shibuya Area
Yokohama Station, used by fans from afar for transfers, and the Shibuya area, where many K-POP fans gather, are also strong candidates for cheering ads. Utilizing digital signage and outdoor visions in these areas can reach a wide audience during the exciting period before and after live performances.
Ad Trucks (Circulation Type)
Ad trucks circulating around the stadium are a direct way to reach the fan base on the day of the live event. Driving them around the Shin-Yokohama to Kozukue area ensures outdoor exposure.
💰 Estimated Costs
The estimated costs for cheering ads by media type are as follows. Oshi-Ad offers plans starting from approximately 30,000 yen.
| Media Type | Example Display Area | Estimated Cost | Estimated Display Period |
|---|---|---|---|
| Digital Signage | Around Shin-Yokohama Station and Yokohama Station | From approx. 30,000 yen | From 1 week |
| Outdoor Vision | Yokohama / Shibuya Area | From approx. 50,000 yen | From 1 week |
| Ad Truck | Around Shin-Yokohama to Kozukue | From approx. 200,000 yen | 1 to 3 days |
| Station Poster | Shin-Yokohama Station / Kozukue Station | From approx. 100,000 yen | From 1 week |
*Costs vary depending on the media, timing, and ad slot. Please check the Oshi-Ad official website for details.
📋 How to Place a Cheering Ad (Steps 1-5)
Even if you think "Cheering ads seem difficult...", don't worry. Oshi-Ad makes it easy to apply in 5 steps.
STEP 1: Determine your purpose and budget
First, clarify "who you are celebrating, what for," and "how much you can spend." The optimal display period changes depending on whether you want to coincide with a live performance or an idol's birthday. For individuals, 30,000 to 100,000 yen is a guideline. You can increase your budget by using a crowdfunding format with multiple people.
STEP 2: Choose media and location
For Nissan Stadium-related ads, digital signage around Shin-Yokohama Station, where many fans gather, is the first option. You can also combine it with ad trucks or outdoor visions depending on your budget and purpose. Oshi-Ad lists multiple media options, so you can compare and choose.
STEP 3: Prepare creatives (ad materials)
Prepare the images and videos to be displayed. Oshi-Ad also provides support with material templates, so you don't have to be good at design. Create original creatives combining your idol's photos, illustrations, and messages.
STEP 4: Application and Payment
Fill out the application form on the Oshi-Ad website and complete payment online. If you choose the crowdfunding format, fans can share the cost from 500 yen per share. The fee, even for the crowdfunding format, is 10% (the lowest in the industry).
STEP 5: Display and Spread the Word
On the day of display, visit the site and take photos and videos. Share them on social media to spread your feelings to your idol and other fans. A display certificate photo will also be issued, which you can keep as a memento.
🤝 How to Share Costs Among Fans
If "the budget isn't enough for one person" or "we all want to support our idol together," the crowdfunding format is recommended.
Using Oshi-Ad's crowdfunding function, the organizer can launch a project, and other fans can participate by contributing from 500 yen per share. The ad will be displayed once the target amount is reached.
- ✅ Spreads the initial cost risk for the organizer
- ✅ Supporters share on social media, increasing awareness of the idol
- ✅ 10% fee (lowest in the industry) maximizes fan sentiments
- ✅ Full refund if the target is not met (can participate with peace of mind)
Gather fellow fans who "want to make the Nissan Stadium live performance exciting together" and realize a big cheering ad as a team.
✨ What is Oshi-Ad
Oshi-Ad is a cheering ad platform that allows individuals to place digital signage and other ads for their idol starting from approximately 30,000 yen. It is operated by Curio Inc. (Representative: Marika Hirayama).
Features of Oshi-Ad
- 💖 Individuals can apply: No need for companies or organizations. Individual fans can place ads for their idol.
- ⚡ Displayed in as little as 1 week: Quick action to coincide with events and birthdays.
- 💰 From approximately 30,000 yen: Priced to fit individual budgets.
- 🤝 Crowdfunding function: Fans can gather and support together from 500 yen per share.
- 📋 Guideline confirmation support: Support for those unsure about agency/label cheering ad guidelines.
- 💳 10% crowdfunding fee: Industry-lowest fee to maximize fan sentiments.
While Cheering Ad (JR East Marketing & Communications) primarily focuses on station advertising, Oshi-Ad's strength lies in its ability to allow individuals to apply for diverse media such as signage, areas around live venues, and ad trucks with short lead times.
Placing a cheering ad around Nissan Stadium is also easy to start with Oshi-Ad.
❓ Frequently Asked Questions (FAQ)
Q1. How far in advance should I apply for a cheering ad?
For Oshi-Ad's digital signage, applications approximately one week before the desired display date can be accommodated (depending on the media). Please consult us as early as possible once the live or event schedule is set. For the crowdfunding format, it is recommended to launch 2 to 4 weeks in advance, including the support period.
Q2. I'm concerned about agency and official guidelines. Can you confirm them for me?
Oshi-Ad provides support for confirming agency/label cheering ad guidelines. We will guide you to ensure your ad can be displayed in accordance with the rules set by each agency, including K-POP artists, so please rest assured. Please contact the support team when applying.
Q3. What happens if crowdfunding doesn't reach its target amount?
If the target amount is not reached, a full refund will be issued. Supporters will not incur any costs. If the target amount is exceeded, you can consider changing to a larger ad slot or adding options. Please check the details at the time of application.
Q4. Specifically, where around Nissan Stadium can I place an ad?
Main options include digital signage around Shin-Yokohama Station, outdoor visions in the Yokohama Station area, and ad trucks circulating around the stadium. You will apply by selecting your desired location from the media listed on Oshi-Ad. Please feel free to consult us if you have a specific location request.
Q5. Can individuals really apply? Do I need to go through an advertising agency?
Oshi-Ad is a service where individuals can apply directly. There is no need to go through an advertising agency or corporation. You can complete the process online by filling out the form on the Oshi-Ad official website. We provide thorough support even for those new to fan activities, so please feel free to try it.
🎉 Summary: Let's Make Your Cheering Ad at Nissan Stadium a Reality with Oshi-Ad
Nissan Stadium is Japan's largest stadium. Try to express your love for your idol in a way that matches the passion of the fans who gather there.
- Place ads on digital signage around Shin-Yokohama Station and Kozukue Station, where fans can see them.
- Individuals can place ads from approximately 30,000 yen, with display possible in as little as one week.
- Crowdfunding allows fans to create a big cheering ad together.
- Comprehensive support for agency guidelines.
Give your idol the best gift—a cheering ad—to coincide with their live performance or concert.
👇 Check out Oshi-Ad's cheering ads now
app.oshi-ad.com