How to Display Fan Advertisements Around Pia Arena MM [2026 Edition]: Costs, Media, and Application Procedures
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For fans who want to place a support ad for their idol during a live show or concert at Pia Arena MM, we've compiled information on the types of media available in the Minato Mirai area, their costs, and the application procedures. There are ways for individuals to place ads starting from around 30,000 yen.
What kind of venue is Pia Arena MM?
Pia Arena MM is a large arena located at 3-2-8 Minato Mirai, Nishi Ward, Yokohama City, Kanagawa Prefecture. It opened in 2021, and "MM" is an abbreviation for Minato Mirai.
Its capacity is approximately 10,000 people standing and 5,778 seated. It is used for a wide range of events, including K-pop concerts, anime song live shows, and tours by domestic artists. Many performances are scheduled for 2026 as well, making it one of the venues with high demand for support ads.
Access
- 5-minute walk from Minato Mirai Station (Yokohama Minatomirai Railway Minatomirai Line)
- 10-minute walk from Sakuragicho Station (JR, Yokohama Municipal Subway)
Many fans use Minato Mirai Station, so placing advertisements along the route from the station to the venue is particularly effective. It is close to Pacifico Yokohama and Landmark Tower, concentrating the stay areas of visitors.
Types and Costs of Support Ads Available Around Pia Arena MM
In the Minato Mirai area, you can place support ads using multiple types of media. Choose according to your budget and purpose.
| Media Type | Features | Approximate Price |
|---|---|---|
| Digital Signage (Station/Commercial Facilities) | Installed inside Minato Mirai Station and surrounding facilities. Placed along routes where visitors are likely to see them. | From approx. 30,000 yen |
| Outdoor Vision | Outdoor monitors of large commercial facilities including Yokohama Landmark Tower. High visibility. | From approx. 100,000 yen |
| Ad Truck | Mobile advertising that drives around the venue on the day of the live show. Easily catches the attention of fans and conveys enthusiasm. | From approx. 300,000 yen |
| Station Posters/Station Boards | Posted inside Minato Mirai Station and Sakuragicho Station. Effective during periods when visitors are concentrated. | From approx. 60,000 yen |
*Prices are estimates. They vary depending on the display period, size, and media company.
Why digital signage is recommended for individual fans
Among multiple media types, digital signage is the most accessible option for individuals. The lead time from application to display is short, with cases where it can be displayed in about a week. The minimum advertising cost is also set lower compared to other media, making it feasible for one person or a small group of fans.
How to place a support ad
Even if it's your first time placing a support ad, you can proceed smoothly by understanding the steps. The following five steps are the basic flow:
Step 1: Determine your purpose and budget
Clarify the purpose of the advertisement, such as "I want many fans to see it on the day of the live show" or "I want to convey a message to my idol." The budget will vary depending on whether you are doing it alone or pooling money with multiple people. For individuals, it's often around 30,000 yen, and for multiple people using a crowdfunding format, it's common to aim for 100,000 yen or more.
Step 2: Choose the media and display location
For a live show at Pia Arena MM, digital signage around Minato Mirai Station is the most suitable for the flow of visitors. Even if it's far from the venue, if it's within the Minato Mirai area, it can be expected to have a recognition effect. It is generally effective to set the display period from a few days before the live show to the day of the event.
Step 3: Prepare creative (advertising material)
Create images according to the size and format specified by each medium. It is common to include the idol's name, birth date, and support message. Some services may offer creative templates or support.
Step 4: Check agency guidelines
Some artist agencies publish guidelines regarding fan support advertisements. It is safe to check them before applying.
Step 5: Apply for the service
Once the media, schedule, and creative are ready, apply to the advertising placement service. The process is complete once you enter the necessary information and make the payment. Communication with the secretariat may occur until the display begins.
What is Oshi-Ad?
Oshi-Ad (https://app.oshi-ad.com) is a platform specialized for individuals placing support advertisements for their idols.
Features of Oshi-Ad
- Individual-friendly pricing, allowing ads on digital signage and other media from approximately 30,000 yen.
- Short lead time, enabling display in as little as one week.
- Supports individual applications, no corporate contract required.
- Crowdfunding function allows fans to collect funds together, starting from 500 yen per share (10% fee, lowest in the industry).
- Support available for checking artist agency guidelines.
Unlike other services that primarily focus on station advertising, Oshi-Ad specializes in digital signage, making it suitable for placements around venues like Pia Arena MM.
Crowdfunding allows you to collaborate with friends
Even if your budget isn't enough on your own, Oshi-Ad's crowdfunding feature allows fans of the same idol to pool funds. The system works by sharing the project on social media to solicit support, and once the target amount is reached, the advertisement is placed. Support starts from 500 yen per share, making it accessible for many people to participate.
Tips for successful support ads at Pia Arena MM
Schedule around live performance dates
Support advertisements require lead time. Ideally, applications should be completed 2 to 4 weeks before the desired display date. Popular media slots can fill up quickly, so it's recommended to act early once the live performance dates are confirmed.
Choose locations that consider visitor flow
The walking route from Minato Mirai Station to Pia Arena MM, as well as the area around Sakuragicho Station, are areas where visitors congregate. Choosing media along these routes will make it easier for target fans to see the advertisement.
Keep your creative simple and concise
Digital signage is a medium that is seen for a fleeting moment while passing by. A design that prominently displays the idol's name, message, and date, without cramming too much information, is effective.
Summary
Pia Arena MM is a large arena located in the Yokohama Minato Mirai area, hosting a variety of live performances including K-pop, anime songs, and domestic artists. There are multiple media options around the venue, such as digital signage, outdoor visions, and ad trucks, making it possible for individual fans to place support ads.
With Oshi-Ad, which allows individuals to place ads from around 30,000 yen and within a minimum of one week, you can express your feelings for your idol with minimal hassle.
First, check the available media and dates for placement.