How to Place a Red Velvet Fan Ad [2026 Edition]: Easy Application with Oshi-Ad

What is Red Velvet Fan Advertising?

Red Velvet is a South Korean five-member girl group that debuted on August 1, 2014, under SM Entertainment. The group consists of Irene, Seulgi, Wendy, Joy, and Yeri, and their official fan club name is "ReVeluv." This name signifies the desire for Red Velvet and their fans, ReVeluv, to cherish and love each other.

Fan advertising is a cultural phenomenon where fans place advertisements on digital signage, outdoor billboards, and ad trucks to celebrate their favorite idol's birthday or anniversary. Originating in Korea as "saengil gwanggo" (birthday advertisements), this trend has spread to Japan, and ReVeluvs are now also placing ads to commemorate members' birthdays and anniversaries.

With Oshi-Ad, individuals can place fan advertisements starting from approximately 30,000 yen. A major feature is that not only large-scale placements through entertainment agencies or advertising firms are possible, but individual ReVeluvs can also easily apply on their own.

Types and Costs of Fan Advertising

There are multiple types of fan advertising media. The optimal medium varies depending on your purpose, budget, and desired location. Please refer to the comparison table below.

Medium Type	Features	Approximate Cost	Lead Time
Digital Signage	Electronic billboards in train stations and commercial facilities. Easy for individuals to apply, a main medium for Oshi-Ad.	From approx. ¥30,000	Minimum 1 week
Outdoor Vision (Street Vision)	Large outdoor monitors in commercial districts. High visibility and strong impact.	From approx. ¥70,000 (reference for Nagoya Hisaya Chuo Vision)	2-4 weeks
Ad Truck	Trucks carrying advertisements driving through the city. Popular for use around concert venues.	From approx. ¥90,000 (reference for Tokyo, 1-day run)	1-2 weeks
Station Poster	Poster placement in major train stations. High visibility but higher cost.	From approx. ¥100,000 (reference for 7 days)	3-4 weeks

It's also possible for multiple ReVeluvs to jointly fund an advertisement through crowdfunding. Oshi-Ad's crowdfunding allows participation from 500 yen per share, with the industry's lowest commission rate of 10%.

Popular Fan Advertising Spots Chosen by ReVeluvs

For fan advertisements aligned with Red Velvet's concerts in Japan or related events, placements near venues or in busy commercial areas are particularly popular. Here are classic spots for each major city.

Tokyo

Shibuya, Harajuku, and Shinjuku areas are highly competitive for fan advertising, not just among ReVeluvs. Digital signage and outdoor billboards around Shibuya Station are popular among fans due to high foot traffic and ease of viral spread on social media. Many ReVeluvs also run ad trucks around concert venues like Tokyo Dome and Zepp.

Osaka

Umeda and Shinsaibashi areas are popular. The Umeda HEP front vision and outdoor billboards in Namba are known as classic gathering spots for Kansai fans. Advertisements are often placed to coincide with concerts at Osaka-jo Hall and Kyocera Dome.

Nagoya

The Hisaya Chuo Vision in the Hisaya-Odori Park area is a popular spot for fan advertising. With a reference cost of 77,000 yen and up, it's relatively affordable and chosen by ReVeluvs living in Nagoya.

Other Areas

Fukuoka (Tenjin, Hakata), Sapporo (Odori, Susukino), and Sendai (Ichibancho) are also areas with a track record of fan advertising placements. ReVeluvs residing in regional areas can also support their members locally.

How to Place a Fan Advertisement

Here are 5 steps to place a fan advertisement using Oshi-Ad. It's designed to be straightforward even for first-time advertisers among ReVeluvs.

1. Determine Your Purpose and Budget
   Clearly define who and what you are celebrating. The timing and budget will vary depending on whether it's for a member's birthday, the group's debut anniversary, or a concert. Decide at this stage whether you will place it alone or with fellow ReVeluvs via crowdfunding.
2. Choose Media and Location
   Select the appropriate medium (digital signage, outdoor billboard, ad truck, etc.) based on your budget. On the Oshi-Ad website (app.oshi-ad.com), you can search for media by area, price range, and display period.
3. Prepare Creative (Images/Videos)
   Each medium has specific image sizes and specifications. Oshi-Ad provides clear guidelines, so even first-timers can proceed with confidence. Support for checking agency guidelines is also available.
4. Place an Order via the Application Form
   Fill in the necessary information on the Oshi-Ad website to apply. If you choose crowdfunding, set the target amount and recruitment period to launch your project. Gather fellow ReVeluvs to make your fan advertisement a reality.
5. Confirm Placement, Take Commemorative Photos, and Share on Social Media
   Once the ad is displayed, take commemorative photos at the site and share them on social media. Oshi-Ad issues proof of placement, ensuring that ReVeluvs who cannot visit the site still have a record.

What is Oshi-Ad?

Oshi-Ad is a fan advertising platform operated by Curio Inc. It is used by many fans, including ReVeluvs, as a service that allows individuals to place advertisements such as digital signage for their idols starting from approximately 30,000 yen.

Features of Oshi-Ad

• Individuals can apply: Designed for individual fans to apply directly, without going through an advertising agency.
• Display in as little as 1 week: Short lead time is Oshi-Ad's strength. Can accommodate sudden anniversaries.
• Crowdfunding function available: With the crowdfunding function, you can participate from 500 yen per share, share costs with fellow ReVeluvs, and realize a larger advertisement. The commission rate is the industry's lowest at 10%.
• Agency guideline confirmation support: Guidelines for fan advertising may vary by the artist's agency. Oshi-Ad offers confirmation support, so you can feel at ease even if it's your first time placing an ad.
• Nationwide coverage: Supports media in major cities nationwide, including Tokyo, Osaka, and Nagoya.

For more details on Oshi-Ad services, please visit app.oshi-ad.com.

Frequently Asked Questions

Q. Does Red Velvet fan advertising violate SM Entertainment's guidelines?

A. Each agency may have guidelines regarding fan advertising. Please always check the latest guidelines before placing an ad. Oshi-Ad provides confirmation support, so please contact us if you have any concerns.

Q. It's difficult for me to pay for it alone. Can I do it with friends?

A. Yes, you can. With Oshi-Ad's crowdfunding function, you can share the costs with fellow ReVeluvs. Since you can participate from 500 yen per share, many fans can contribute small amounts to achieve a large fan advertisement.

Q. How many days does it take from application to display?

A. It varies by medium, but Oshi-Ad's digital signage can be displayed in as little as 1 week. If you want to coincide with a member's birthday, it's best to apply 2-4 weeks in advance to allow plenty of time.

Summary

This guide explains the costs, types of media, and application methods for ReVeluvs who wish to place Red Velvet fan advertisements.

• Fan advertising can now be placed individually starting from approximately 30,000 yen.
• There is a wide variety of media, including digital signage, outdoor billboards, and ad trucks.
• With Oshi-Ad's crowdfunding function, you can share costs with fellow ReVeluvs to achieve a larger advertisement.
• Display is possible in as little as 1 week, making it entirely feasible to align with birthdays and anniversaries.

Consider placing a fan advertisement with Oshi-Ad for member birthdays or group anniversaries.

Check out app.oshi-ad.com