How to Place Fan Advertisements Around Saitama Super Arena [2026 Edition]: Costs, Media, and Application Procedures
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"My favorite artist is performing at Saitama Super Arena (now GMO Arena Saitama). I want to put out a fan support ad to coincide with this." We often hear people say they don't know where to start when they have this thought.
This article provides a comprehensive guide to fan support ad media available in the Saitama Shintoshin and Omiya areas, estimated costs, and application procedures. We will also introduce methods for individuals to place ads starting from around 30,000 yen, so please use this as a reference.
Considering a Fan Support Ad at Saitama Super Arena
Saitama Super Arena (currently officially nicknamed GMO Arena Saitama) is one of Japan's largest arenas, having hosted numerous large-scale performances by K-Pop artists such as BTS, TWICE, and SEVENTEEN, as well as top domestic artists. Its maximum capacity is approximately 37,000 people. On concert days, the area around JR Saitama Shintoshin Station is packed with fans heading to the venue.
Please note that the facility entered renovation work in January 2026 and is scheduled to reopen in April 2027. Keyaki Hiroba and the exhibition hall continue to operate, and an increasing number of fans are now preparing fan support ads for performances starting in 2027.
A fan support ad is a form of "oshi-katsu" (fan activities) where fans voluntarily purchase advertising space to display visuals of their favorite artist or birthday messages in public. The "Saengil (Birthday) Ad" culture, which originated in Korea, has spread to Japan, and now there are services that allow individuals to easily apply for them.
The key is to place the ad in the surrounding area for about a week before and after the concert day, making it highly visible to fans heading to the venue. The area around Saitama Shintoshin Station is known as an effective area for fan support ads due to the concentration of pedestrian traffic.
Saitama Super Arena Access and Surrounding Environment
Saitama Super Arena (GMO Arena Saitama) is located at 8 Shintoshin, Chuo-ku, Saitama City, Saitama Prefecture. The nearest station is Saitama Shintoshin Station on the JR Keihin-Tohoku Line, Takasaki Line, and Utsunomiya Line, and the venue is approximately a 3-minute walk from the ticket gates. Access from Tokyo/Ueno is also good, taking about 22 minutes at the fastest.
The surrounding area is divided into three main parts:
- Saitama Shintoshin Area: Centered around Keyaki Hiroba, which is directly connected to the station, this area features commercial facilities and Cocoon City. It sees the most fan traffic on live concert days.
- Omiya Area: One station (about 2 minutes) from Saitama Shintoshin Station. It has a high number of passengers and is a strong candidate for fan support ad exposure.
- Urawa Area: The administrative center of Saitama City. There is high demand for accommodation during concert tours, and visibility around hotels can be expected.
When placing a fan support ad, it is important to choose an area with fan traffic in mind. In addition to the Saitama Shintoshin area directly near the venue, the Omiya Station area, which is a transfer hub, is also effective.
Available Fan Support Ad Media in the Area
In the Saitama Shintoshin and Omiya areas, there are several media suitable for fan support ads. Let's check their characteristics.
Saitama Shintoshin Station Front Large Video Display
This is an outdoor vision screen installed directly in front of the JR Saitama Shintoshin Station ticket gates. It's a large screen measuring 5,000mm wide by 3,000mm high, located directly on the path that all fans heading to the venue will pass. Broadcasting hours are 7:00 to 24:00. It offers high visibility and allows for impactful fan support ads. This facility is managed by Saitama City, and applications are made through the management operator.
Keyaki Hiroba Display Boards
Display boards are installed in Keyaki Hiroba, adjacent to GMO Arena Saitama, allowing for poster-style placement. You can choose the number of A1-sized posters from 2, 4, or 8. As it's the outdoor space closest to the venue, it's used as a waiting and meeting point before and after live performances.
Digital Signage Around Omiya Station
Omiya Station is the largest terminal station in Saitama Prefecture, with an average of approximately 480,000 daily passengers. Digital signage (such as J-AD Vision) within the station is generally displayed for 2 to 4 weeks, making it effective for exposure to transferring fans. Additionally, there is a large LED vision screen along the rotary on the east exit of Omiya Station, which also supports 3D content.
Ad Trucks (Saitama Shintoshin/Omiya Area)
Ad trucks are mobile advertising media that display ads on their body while driving. By having them drive a route between Saitama Shintoshin and Omiya on the day of the live performance, they can directly reach fans heading to the venue. Since they can be placed intensively for a short period by specifying dates, they are suitable for use aligned with specific concert dates.
How to Place a Fan Support Ad
The basic steps for placing a fan support ad are as follows. Even for first-timers, it's not difficult if you follow these steps.
Step 1: Determine your purpose and budget
First, clarify "for whom," "when," and "where" you want to place the ad. If concert dates are fixed, setting the display start date 3 to 7 days before the concert will increase visibility among fans. A realistic budget for an individual is 30,000 to 100,000 yen, and for multiple people using crowdfunding, 100,000 to 500,000 yen.
Step 2: Choose the media
Choose the media based on your budget, period, and area. If you want to keep costs down, digital signage (starting from 30,000 yen), if you prioritize impact, ad trucks or large visions, and if you want to start easily, participating in digital signage crowdfunding (from 500 yen per unit) are recommended.
Step 3: Check the artist's/agency's guidelines
When placing a fan support ad, always check the guidelines of the agency to which the target artist belongs. The permitted use of photos/portraits and the scope of usable materials are defined by each agency. If guidelines are not published, you will need to inquire with the agency.
Step 4: Prepare the design
Once the visuals that can be used are decided, create the submission data in the size and file format specified by each media. Depending on the service, you may be able to create it using a template from your smartphone.
Step 5: Application, Payment, and Placement
After entering the required information through the service's application form and confirming payment, placement preparations will begin. Lead times vary depending on the service, so it's best to complete the application 2 to 4 weeks before the concert date to be safe.
Estimated Costs
| Media | Area | Estimated Display Period | Estimated Cost | Features |
|---|---|---|---|---|
| Digital Signage (Small to Medium) | Saitama Shintoshin・Omiya | From 1 week | From approx. 30,000 yen | Individual applications possible. Short lead time. |
| Saitama Shintoshin Station Front Large Video Display | Saitama Shintoshin Station Front | From 2 weeks | From approx. 270,000 yen (may have campaigns) | Outdoor large vision directly in front of ticket gates. High visibility. |
| Omiya Station J-AD Vision | Inside Omiya Station | 4 weeks | Approx. 230,000 - 240,000 yen (excl. tax) | High number of passengers, wide reach expected. |
| Ad Truck (2t long) | Saitama Shintoshin・Omiya Area | From 1 day | From approx. 100,000 yen per day (excl. production cost) | Effective for intensive placement on concert days. Can be exposed while moving. |
| Keyaki Hiroba Display Board | Adjacent to GMO Arena Saitama | According to performance period | Inquire for details | Poster-type media close to the venue entrance. |
The above are merely estimates. The amount may vary depending on the content of the advertisement, the period, and negotiation status. If you want to start with a personal budget, digital signage (starting from 30,000 yen) or participating in crowdfunding (starting from 500 yen per unit) would be your first choice.
What is Oshi-Ad?
Oshi-Ad is a service that allows individuals to place fan support ads, such as on digital signage, for their favorite artists, starting from around 30,000 yen. Operated by Curio Inc., it simplifies the complex procedures of the advertising industry and is designed so that applications can be completed from a smartphone.
Key features of Oshi-Ad include:
- Individual Applications Supported: Fans can apply directly without needing a corporate contact.
- Available from approximately 30,000 yen: Achieves individual price ranges that were difficult for major agencies.
- Placement in as little as 1 week: Short lead time, making it easy to accommodate last-minute concert schedules.
- Crowdfunding Function: With crowdfunding participation starting from 500 yen per unit, fans can share costs and take on larger media. Crowdfunding fees are among the lowest in the industry at 10%.
- Support for Agency Guideline Confirmation: Support for checking agency guidelines is available before application, so even first-timers can proceed with peace of mind.
If you are considering placement in the Saitama Super Arena (GMO Arena Saitama) surrounding area, please check the list of available media on Oshi-Ad first.
Summary
Saitama Super Arena (GMO Arena Saitama) is scheduled to reopen in April 2027 after renovations, and an increasing number of fans are now preparing fan support ads for the season when large-scale performances will resume.
Here are the key points by area:
- To place closest to the venue: Saitama Shintoshin Station Front Large Video Display or Keyaki Hiroba Display Boards
- To reach many fans: Digital signage / J-AD Vision around Omiya Station
- To place a dynamic ad on the day of the concert: Ad Truck
- To start easily with a personal budget: Digital signage (from approx. 30,000 yen via Oshi-Ad)
Even if you feel "I can't afford it with a small budget," you can use Oshi-Ad's crowdfunding function to share costs with other fans and take on larger media. Start by reviewing the list of media options.
Check https://app.oshi-ad.com