How to Place Support Ads Around Sapporo Dome [2026 Edition]: Costs, Media, and Application Procedures
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The Significance of Displaying Support Ads Around Sapporo Dome
Daiwa House Premist Dome (formerly Sapporo Dome) is Hokkaido's largest all-weather dome. Attracting tens of thousands of fans for popular artists such as Arashi, Snow Man, and YOASOBI, this venue holds high potential as a location for displaying support ads.
On the day of a live performance, fans gather from all over Hokkaido and across the country, heading to the dome. Not only around the venue, but also at key transportation hubs like Sapporo Station and the Susukino/Odori areas, many visitors come and go. By displaying support ads at these high-traffic points, you can share your love for your idol with more fans and further heighten the excitement of entering the venue.
Support ads originated from the "saengil ads" (birthday ads) culture that spread among K-pop fans, but now fans of a wide range of genres, including Japanese artists, 2.5D stage productions, and voice actors, utilize them. Creating a single ad together with fellow fans, as a memento of a live tour or for a beloved idol's birthday – this experience itself has become a new way to enjoy fan activities.
Major Live Performances and Events Held at Sapporo Dome
Since its opening in 2001, Daiwa House Premist Dome has been Hokkaido's premier entertainment venue, hosting performances by various domestic and international artists. The following artists have graced its stage for Hokkaido fans:
- Arashi (most appearances, multiple dome tours)
- B'z (performed the first concert in the opening year)
- SMAP / KinKi Kids / Kanjani∞ / Snow Man / SixTONES
- EXILE / AAA / GENERATIONS
- DREAMS COME TRUE / Masaharu Fukuyama / Kosetsu Minami / Mr. Children
- AKB48 / Nissy
- Gen Hoshino / back number / ONE OK ROCK / King Gnu
- Kenshi Yonezu / Vaundy / YOASOBI
- Mrs. GREEN APPLE
- TVXQ / BIGBANG (K-POP)
- THE ROLLING STONES / BON JOVI / BILLY JOEL (International artists)
For 2026, major confirmed performances include Arashi (March 2026), Vaundy (March 2026), and YOASOBI (November 2026). As the venue frequently hosts live performances by large-scale artists conducting dome tours, fans have many opportunities to plan and display support ads.
Types and Costs of Support Ads
There are multiple types of support ads, and the cost varies significantly depending on the placement, scale, and duration. The table below provides approximate reference prices. Actual costs may fluctuate depending on the medium, display period, and production details.
| Type of Ad | Features | Reference Cost (Estimate) | Lead Time |
|---|---|---|---|
| Digital Signage | Digital screens in stations/commercial facilities. Can display videos/stills. Easy for individuals to apply. | From approx. 30,000 yen | Approx. 1 week minimum |
| Large Outdoor Vision | Large LED screens in Susukino or in front of Sapporo Station. Highly visible. | From several hundred thousand yen | Approx. 2-4 weeks |
| Ad Truck | Ads displayed on the back of a truck, driving around the venue. Highly noticeable. | From several tens of thousands of yen | Approx. 1-2 weeks |
| Station Poster | Displayed within subway/JR stations. High reach to commuters and students. | From approx. 100,000 yen (7 days) | Approx. 2-6 weeks |
| Wrapping Ad | Displayed on train/bus bodies. Visible to fans across the entire operating area. | From several hundred thousand yen | 4 weeks or more |
For individuals attempting a support ad for the first time, digital signage is recommended for both its cost-effectiveness and ease of application. If multiple fans contribute funds through a crowdfunding format, larger media can also be attempted.
Key Display Spots Around Sapporo Dome
For displaying support ads, it is effective to prioritize transportation hubs that serve as pathways for visitors, not just the immediate vicinity of the dome. Below are typical areas and display spots.
Sapporo Station / Odori Area
JR Sapporo Station is a major transfer hub for the dome. Many visitors, including fans traveling from outside Hokkaido, pass through here, so there are many highly visible spots.
- Satsu-eki Vision (Outside JR Sapporo Station West Ticket Gate, approx. 160,000 passersby daily)
- Sapporo Station Square Vision (Square in front of the station's South Exit)
- Odori Station Concourse Digital Signage (pillar type, 24 units)
- Sapporo PARCO Mae Vision (Odori 4-chome intersection)
- Wall advertisements along the Underground Pedestrian Space (Chikaho) (underground passage connecting Sapporo Station to Odori)
Susukino Area
Susukino, visited by many fans for after-show celebrations and sightseeing, remains bustling even at night. It features Hokkaido's largest concentration of digital signage, allowing for high-impact displays.
- COCONO SUSUKINO Large LED Vision (Hokkaido's largest digital signage, approx. 26m high x 9m wide)
- COCONO SUSUKINO Wall Billboard (ultra-large outdoor advertisement on the north and east sides)
- Various digital visions around the Susukino intersection
Fukuzumi Station / Dome Area
The closest station to Daiwa House Premist Dome is Fukuzumi Station on the Toho Subway Line (approx. 10-minute walk from Exit 3). On live performance days, visitors converge, so displaying ads around the station is effective for directly appealing to fans heading to the dome.
- Advertising media within Fukuzumi Station (Sapporo Transportation Bureau ad space)
- Mobile advertisements (ad trucks) along roads and around bus stops near the dome
Toho Line, Namboku Line, Tozai Line Subway Car Interiors and Stations
Sapporo Municipal Subway has three lines crisscrossing the city, with visitors to the dome and daily commuters mixed, especially around the transfer hub of Odori Station. Using in-car advertisements and in-station digital signage allows for exposure throughout the live performance period.
How to Display Support Ads
If you're new to displaying support ads, you might wonder where to start. Please refer to the following 5 steps.
Step 1: Determine your objective and budget
First, clearly define "who you want to advertise for and when." Whether you align with a live performance date or a birthday will change the display period and lead time. Also, decide at this stage whether you'll fund it individually or via a crowdfunding format where fans contribute. For budget, starting with "around 30,000 yen for digital signage" provides a realistic amount even for individuals.
Step 2: Choose media and area
From the areas where the most people gather on the day of the live performance (Fukuzumi Station, around Sapporo Station, Susukino), choose the media that fits your budget and objective. If impact is a priority, large outdoor visions are effective; if you want to keep costs down, digital signage; and if you want to appeal along the flow of visitors, ad trucks are effective.
Step 3: Check agency guidelines
Support ads require adherence to guidelines set by the talent agency (e.g., portrait rights, photo usage rules). Prior confirmation is essential, especially when using official photos or videos. If anything is unclear, utilizing the service's support is a sure bet.
Step 4: Produce advertising materials
Prepare image and video data for the advertisement to be displayed. Each medium has specifications for size, file format, and capacity, so be sure to check before applying. If fans are collaborating on the design, proceed while confirming the overall concept and adherence of materials to guidelines.
Step 5: Apply and confirm display date
Apply to the media company or advertising service and confirm the display period, location, and fees. After payment, submit the materials, and after review, the ad will be displayed. Lead times vary by medium, but for digital signage, it may be possible within a minimum of one week. It's safest to complete the application 2-4 weeks before the live performance date.
What is Oshi-Ad?
Oshi-Ad is a service that allows individuals to display support ads, such as digital signage, for their idols starting from approximately 30,000 yen. It is designed for those who feel "it might be difficult for an individual to place a support ad," featuring a simplified application process that streamlines complex advertising procedures.
Its ability to display ads in as little as one week makes it popular among many fans, even when live schedules are decided at short notice. Additionally, it offers a crowdfunding feature that allows multiple fans to share costs, with contributions starting from 500 yen. The crowdfunding fee is 10%, set at an industry-low standard.
It also provides support for checking agency guidelines, ensuring that beginners can confidently navigate common challenges such as "which photos can be used" and "how to interpret guideline content."
For those who wish to express their love for their idol, please check app.oshi-ad.com.
Summary
Daiwa House Premist Dome (Sapporo Dome) is Hokkaido's largest music venue, hosting popular domestic and international artists. Displaying support ads around this venue, where fans gather from across Hokkaido and the country on the day of a live performance, offers a special experience to share your love for your idol with many others.
When preparing to display a support ad, keeping the following points in mind will help ensure a smoother process:
- Complete the application 2-4 weeks before the live performance date.
- Choose the area and medium based on visitor flow (Fukuzumi Station, Sapporo Station, Susukino, Odori).
- Check agency guidelines early.
- Utilize crowdfunding if multiple fans are sharing costs.
Using Oshi-Ad, which allows individuals to place digital signage support ads starting from approximately 30,000 yen, makes the application process easier for first-timers. As a first step for Hokkaido fans to express their feelings for their idols, be sure to check out app.oshi-ad.com.