KEY (SHINee) Fan Ad Guide 2026 | Costs, Types, and Application Process for Shawols

Celebrate KEY's Birthday with a Support Advertisement

For all Shawols who want to express their love for their favorite artist's birthday in a bigger way, support advertisements can be placed in urban areas starting from around 30,000 yen and in as little as one week. This article will thoroughly explain how to celebrate KEY's birthday with a support advertisement, covering costs, procedures, and types of media.

KEY's Profile

KEY has been an active member of SHINee for over 16 years since his debut in 2008. Beyond his multifaceted talents in vocals, dance, and rap, he is a unique artist who also makes his presence felt in musicals and variety shows. His solo albums "BAD LOVE," "Gasoline," and "Killer" incorporate glam pop and 80s synth-pop, establishing KEY's distinctive world. He is also known as a "K-Pop fashion icon" due to his deep knowledge of fashion.

For Shawols: Support Advertisements as an Option

Do you ever feel that celebrating a birthday only on social media isn't enough? Many fans harbor the desire to "give tangible form to their gratitude for continuous support" or "take over the city with Shawols from all over the world."

Support advertisements (Saengil advertisements) are a form of celebration born from Korean fan culture. They involve displaying visuals with artist designs on digital signage and outdoor screens in train stations, commercial facilities, and around concert venues, celebrating the birthday throughout the city. Crowdfunding, where fan communities share the costs rather than individuals, has also become widespread, allowing for large-scale advertisements while minimizing the burden on each person.

KEY's birthday is on September 23rd. As summer transitions into autumn, support advertisements, which can visualize fans' love, are sure to be the ultimate celebration for Shawols.

Choose Your Type of Support Advertisement

There are various types of support advertisement media. Choose one that best expresses your feelings for KEY.

1. Digital Signage (Main Choice - Most Recommended)

Displays videos or still images on digital billboards in commercial facilities, buildings, and public transportation. With short lead times, it is the main medium for Oshi-Ad, making it easy for individuals to apply. It can be placed from approximately 30,000 yen and displayed in as little as one week. It offers high cost-effectiveness and is popular among Shawols.

2. Outdoor Vision

Displayed on large outdoor monitors in bustling areas like Shibuya, Harajuku, and Shinjuku. It has an open feel that catches the eye of everyone passing by. It is easily shareable on social media, and the archived photos are a great attraction.

3. Ad Trucks

Trucks designed with KEY's concert and event venues in mind drive around the area. This offers a special touch, directly reaching the Shawols gathered at the venue, and enhances the excitement on the day of the birthday celebration.

4. Live Venue Drink Cups

Designs are printed on drink cups at live music and concert venues. This is a warm and personal support advertisement that reaches each individual fan. It also becomes a collector's item exclusive to the venue.

5. Festival/Event Banners

Banners set up near the entrance of live music and festival venues. They can instantly transform the atmosphere around the venue into a birthday celebration. They are also excellent for strengthening the sense of solidarity among KEY fans.

Cost Estimate

Digital signage is ideal for first-time support advertisements as it starts at a price point accessible to individuals. By utilizing crowdfunding, larger-scale advertisements can also be achieved according to your budget.

How to Apply with Oshi-Ad: Steps 1-5

With Oshi-Ad, individuals can place support advertisements without complicated procedures. The application is completed in the following 5 steps:

STEP 1: Access the Service and Choose Your Media

Access https://app.oshi-ad.com and select the desired media and area. The platform allows you to check the atmosphere of the media with maps and photos, making it easy for first-time users to choose.

STEP 2: Prepare Design Data

If you plan to use official photos or fan art of KEY, please review SM Entertainment's support advertisement guidelines in advance. Oshi-Ad also provides support for checking guidelines. Design data can be submitted in JPEG, PNG, or PDF formats.

STEP 3: Fill Out the Application Form

Submit the display period, quantity, and design data through the form. This takes about 10 minutes. You can apply without creating an account, making it easy to get started.

STEP 4: Complete Payment

Multiple payment methods are supported, including credit card and convenience store payment. If you choose the crowdfunding option, a fan recruitment page will be automatically generated at this stage.

STEP 5: Receive Display and Report

After the advertisement is displayed, you will receive a photo report. This can be used for sharing on social media, allowing you to inform fellow Shawols about your support advertisement. As it can be displayed in as little as one week, it is possible to adjust the timing to coincide with the birthday.

Celebrate Together with Crowdfunding

For those who are concerned about the cost when acting alone, the crowdfunding feature is recommended. Oshi-Ad's crowdfunding allows participation starting from 500 yen per share, enabling Shawols to share the expenses.

• Anyone can participate starting from 500 yen per share.
• Minimize supporter burden with a 10% fee (industry's lowest).
• Full refund if the target amount is not reached.
• Gather friends by simply sharing the project page URL on social media.

By announcing "KEY's birthday crowdfunding has started!" on X or Threads, you can share the joy of celebrating together with Shawols far and wide.

What is Oshi-Ad?

Oshi-Ad is a service that allows individuals to place advertisements for their favorite idols, such as digital signage, starting from around 30,000 yen. It is operated by Curio Inc.

• Individuals can apply starting from approximately 30,000 yen (no corporate entity required).
• Fast service with display possible in as little as one week.
• Crowdfunding feature allows joint contributions with friends starting from 500 yen per share.
• Crowdfunding fee is 10% (industry's lowest).
• Support available for checking agency guidelines.
• Supports digital signage, outdoor visions, ad trucks, and more.

With an intuitive UI designed for ease of use, both beginner and experienced Shawols can confidently use Oshi-Ad.

Frequently Asked Questions (FAQ)

Q1. Can individuals place support advertisements?

Yes, you can. Oshi-Ad is a service for individuals. No corporate contract is required, and ordinary fans can apply on their own. Services are available from approximately 30,000 yen.

Q2. Can I use KEY's photos according to SM Entertainment's guidelines?

SM Entertainment has official support advertisement guidelines. These clearly state the conditions and prohibitions for using official visuals, so it is recommended to check the guidelines before applying. Oshi-Ad also provides support for guideline checks, so please feel free to inquire if you have any questions.

Q3. How long does it take until placement?

While it varies by media, digital signage can be displayed in as little as one week. If you wish to coincide with KEY's birthday (September 23rd), it is recommended to apply around early to mid-September.

Q4. What happens if the crowdfunding target amount is not reached?

If the target amount is not reached, a full refund will be issued to all supporters. You can participate with confidence.

Q5. Where can I choose the display location?

From Oshi-Ad's media list page, you can filter by area, media type, and price range. Media in high-traffic areas such as Shibuya, Harajuku, Shinjuku, and around KEY's concert venues are listed. Please check https://app.oshi-ad.com for details.

Summary: Let's Celebrate KEY's Birthday with Oshi-Ad

KEY's birthday (September 23rd) is one of the most important days of the year for Shawols. By not only posting celebratory comments on social media but also displaying your love as a support advertisement in the city, your feelings will take on a more tangible form.

With Oshi-Ad, individuals can easily place support advertisements starting from around 30,000 yen and in as little as one week. Using crowdfunding, it's also possible for all Shawols to celebrate together with contributions starting from 500 yen per share.

With careful support for first-time users, we help you give the best gift to KEY. Please check it out.

Check https://app.oshi-ad.com