How to put out a STAYC fan ad [2026] Birthday/Live Anniversary Senil Guide
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What is a STAYC Fan Ad?
STAYC is a 6-member girl group that debuted from High Up Entertainment on November 12, 2020. It consists of SUMIN (born April 14, 2000), SIEUN (born April 1, 2001), ISA (born September 2, 2001), SEEUN (born December 4, 2002), YOON (born December 11, 2003), and J (born June 2, 2004). They have many popular songs such as "ASAP," "STEREOTYPE," "RUN2U," "BEAUTIFUL MONSTER," "Teddy Bear," and "Bubble." They have also held solo concerts in Japan and released Japanese versions of their songs, establishing a strong fanbase in Japan.
Their fan club name is Swith. Among STAYC's Swiths, there is a growing culture of placing fan ads to coincide with members' birthdays, debut anniversaries (November 12), and live concert dates. Fan ads are an activity where fans purchase advertising space on digital signage, outdoor screens, and other platforms at their own expense to express their love and gratitude for their favorite artists in public spaces. This "birthday ad" culture, which originated with K-pop fans in Korea, has taken root in Japan and can now be seen in major stations and bustling areas across the country.
Checking High Up Entertainment's Guidelines
When placing a fan ad, it is crucial to always check the guidelines of the artist's agency in advance. High Up Entertainment publishes information on its official website (highup-ent.com), and specific guidelines for fan ads are updated as needed. Before creating and displaying an ad, please check the following:
- Check the latest version of the guidelines via the official website or the fan club "Swith JAPAN."
- Confirm the range of usable image and video materials (use of officially provided materials is standard).
- Do not use content that damages the members' reputation or image.
- Avoid expressions that may give the false impression of official endorsement or supervision by the agency.
Oshi-Ad also offers support for checking agency guidelines. Even first-time fan ad placers can proceed with confidence.
Popular Media and Costs for Swith
Digital Signage (Most Recommended)
Advertising displayed on electronic billboards in train stations and bustling areas. Both video and still images can be displayed, and its high visibility and ease of diffusion are characteristic. At Oshi-Ad, individuals can apply from approximately 30,000 yen. Due to its short lead time (from application to display), it is a medium that can easily accommodate last-minute requests.
Outdoor Screens
Large screens in bustling areas with heavy foot traffic, such as around Shibuya Scramble Crossing and Umeda. They have a significant impact and can be expected to spread effectively on social media. Individuals can participate more easily by pooling funds through crowdfunding.
Ad Trucks
Advertising trucks that drive around concert and event venues. Displaying ads around the venue on the day of a concert makes them easily visible to other fans and serves as a photo opportunity.
Participation through Crowdfunding
Oshi-Ad has a crowdfunding feature where you can participate from 500 yen per unit. This can be used when multiple Swiths want to collectively place an ad or share the costs. The crowdfunding fee is 10% (the lowest in the industry).
Popular Display Areas in Tokyo and Osaka
Tokyo Area
Shibuya, Shinjuku, Ikebukuro, Harajuku, and Akihabara are popular. Shibuya has abundant large screens around the Scramble Crossing and digital signage within Shibuya Station, making it an area where K-pop fan communities gather. Shinjuku has many digital signage screens around Shinjuku Station, and its high foot traffic ensures high visibility. When STAYC holds concerts in Japan, displaying ads in the areas around the venues is also effective.
Osaka Area
Umeda, Namba, and Shinsaibashi are popular areas. The signage around Umeda Station boasts the largest foot traffic in the Kansai region, and the outdoor screens in the Shinsaibashi-Dotonbori area are easily noticeable to tourists.
How to Place a Fan Ad
Step 1: Determine Purpose and Budget
Clearly define whether it's for a member's birthday, a concert anniversary, or a debut anniversary (November 12). The budget目安 is approximately 30,000 yen for individual placement, or from 500 yen per unit for crowdfunding participation. To allow sufficient time, it is ideal to start the application process at least 2 to 3 weeks before the desired display date.
Step 2: Choose Media and Area
Select the desired display area and type of media. For first-timers, starting with digital signage makes the process simpler. The Oshi-Ad website allows you to narrow down media options by area and budget.
Step 3: Create Design and Apply
Create a design using materials that comply with the agency's guidelines, including the member's name, date, and message. At Oshi-Ad, staff will support design review and agency guideline compliance after the application, ensuring a smooth process even for first-timers. Display can be arranged in as little as one week from application.
What is Oshi-Ad?
Oshi-Ad (https://app.oshi-ad.com) is a service that allows individuals to place advertisements, such as on digital signage, for their favorite artists starting from approximately 30,000 yen.
- Individuals can apply: Applications are possible from individual fans, not just companies or organizations.
- Short lead time: Some media can be displayed in as little as one week from application.
- Crowdfunding function: Participate from 500 yen per unit, allowing fans to pool funds for larger advertisements (10% fee - lowest in the industry).
- Agency guideline check support: Even first-time users can use the service with peace of mind.
Swiths who wish to place fan ads for STAYC members' birthdays or concert anniversaries should definitely check out the Oshi-Ad website.