How to Place a SUPER JUNIOR Fan Ad [2026 Edition] - A Birthday & Live Event Support Guide
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What are SUPER JUNIOR fan-funded ads?
Almost 20 years have passed since their debut in 2005. SUPER JUNIOR is a group that laid the foundation for K-Pop, and they continue to be loved by ELFs across generations. As their fan club name, "ELF (Ever Lasting Friends)," suggests, the bond between the artists and their fans is truly special.
The members and their birthdays are as follows:
- Leeteuk: Born July 1, 1983
- Heechul: Born July 10, 1983
- Shindong: Born September 28, 1985
- Sungmin: Born January 1, 1986
- Eunhyuk: Born April 4, 1986
- Siwon: Born April 7, 1986
- Donghae: Born October 15, 1986
- Ryeowook: Born June 21, 1987
- Kyuhyun: Born February 3, 1988
In July 2025, they released their 12th full album, "Super Junior25," to commemorate their 20th anniversary. In March 2026, they held "SUPER JUNIOR 20th Anniversary TOUR SUPER SHOW 10 in JAPAN" at Belluna Dome. Fan-funded ads in the concert area are an excellent opportunity to catch the eyes of ELFs heading to the venue.
Checking SM Entertainment's Guidelines
Before placing a fan-funded ad, please be sure to check SM Entertainment's fan activity guidelines. Key points to confirm are:
- Only use images, videos, and audio approved by SM.
- Apply for and confirm ad content with the agency in advance.
- When obtaining permission, keep written records with the fan group name or representative's name clearly stated.
Oshi-Ad provides support for checking these guidelines, so even first-timers can proceed with their application with peace of mind.
Popular Media and Costs for ELFs
- Digital Signage: From approximately 30,000 yen. A main media type with a short lead time and easy for individuals to apply. Available in major areas like Shibuya, Shinjuku, and Umeda.
- Outdoor Vision (Large-scale vision): Large screens around Shibuya's scramble crossing and on Shinjuku streets. Highly visible and effective for SNS扩散 (social media spread).
- Ad Trucks: Running around large concert venues like SUPER SHOW allows direct delivery to attending ELFs.
Using the crowdfunding feature, multiple ELFs can share costs from as little as 500 yen per person. Oshi-Ad's crowdfunding fee is 10%, which is the lowest in the industry.
Popular Ad Placement Areas in Tokyo and Osaka
Tokyo Area
- Shibuya: Visions around the scramble crossing attract international attention and are likely to go viral on social media.
- Shinjuku: Abundant signage and street visions around the station. High foot traffic due to it being a terminal station.
- Around Live Venues: When holding concerts, it is effective to choose media that is easily seen by attendees.
Osaka Area
- Umeda/Namba: As the largest terminal area in Kansai, foot traffic is concentrated here.
How to Place a Fan-Funded Ad
Step 1: Determine your purpose and budget
Clarify your purpose, such as celebrating someone's birthday or aligning with SUPER SHOW. The budget starts from approximately 30,000 yen for digital signage. By utilizing crowdfunding with multiple people, you can celebrate with more ELFs.
Step 2: Check agency guidelines and apply for permission
Check SM Entertainment's guidelines and obtain prior permission if necessary. Confirm that the images and designs you intend to use are within the permitted scope.
Step 3: Choose media and area
Select the placement area, media, and placement period. The optimal media will vary depending on whether you choose areas around live venues, around terminal stations, or a period aligned with a birthday.
Step 4: Create and apply for creatives
Create your creatives using the approved images and materials, and apply through the service. After review, the ad will be displayed.
About Oshi-Ad
Oshi-Ad is a service that allows individuals to place fan-funded ads, including digital signage, for their favorite artists, starting from approximately 30,000 yen.
- Individual applications OK: No corporate contract required; you can apply under an individual name or fan group name.
- Display in as little as 1 week: It may be possible to make it even if it's close to a birthday.
- Crowdfunding feature: Supports sharing costs among ELFs from 500 yen per person. 10% fee (lowest in the industry).
- Guideline check support: Provides support for checking guidelines from agencies including SM Entertainment.