To all fans who want to place a cheering ad in Takasaki! The complete guide to birthday ads with Oshi-Ad
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Takasaki City, the largest city in Gunma Prefecture, is a transportation hub where the JR Takasaki Line, Joetsu Shinkansen, and Hokuriku Shinkansen all converge. With large venues like Takasaki Arena and Takasaki City Theatre, many live concerts are held here annually. It's likely that many local fans and fans from across the country want to celebrate their favorite artists with cheering ads when they come to Takasaki for a live performance.
This article provides an easy-to-understand guide for beginners on how to place cheering ads in Takasaki, including choosing locations, typical costs, and the application process.
How to place cheering ads in Takasaki
Cheering ads are a form of "oshi-katsu" (fandom activities) where fans pool money to place advertisements for their favorite artists, voice actors, VTubers, etc., to celebrate their birthdays, debut anniversaries, or live performances. Originating in Korea as "Saengil (birthday) ads," this trend has spread to Japan, with individuals and fan communities now placing ads nationwide.
To successfully place a cheering ad in Takasaki, there are three main steps to consider:
- Decide on the desired location/medium (e.g., in-station digital signage, outdoor vision, around the venue).
- Estimate the costs (whether to fund it individually or crowdfund among fans).
- Apply through a platform or advertising agency.
Takasaki is conveniently located about 50 minutes from Tokyo by Shinkansen, so it's not uncommon for fans from the Tokyo metropolitan area to travel there to see the ads. Combined with the lively atmosphere around the venues, the appeal of cheering ads in Takasaki is the opportunity to share the moment of expressing your love for your favorite artist with many others.
Major Cheering Ad Spots in Takasaki
There are several suitable media for cheering ads within Takasaki City. Understand their characteristics and choose a location that fits your favorite artist's activities or events.
Digital Signage around Takasaki Station
Takasaki Station is a terminal station used by approximately 32,000 people daily. The station concourse features a vision screen in front of the conventional line ticket gates and a large vision screen inside the Shinkansen ticket gates, providing high visibility for passengers. Since they naturally enter the line of sight when passing through the gates, displaying ads on the day of or around a specific artist's live performance can be an effective surprise for traveling fans.
LA-VISION Takasaki (Large Outdoor Vision)
This large outdoor vision screen is directly connected to the pedestrian deck on the west side of Takasaki Station. Its impressive scale and location on the route from the station to the venue mean that displaying ads on the day of a live performance will garner significant attention. It's a prime location visible to everyone using the station.
Around Takasaki Arena and Takasaki City Theatre
Takasaki Arena is a large multi-purpose facility that can accommodate up to 10,000 people, hosting large-scale artist concerts and sports events. Takasaki City Theatre has a music hall with 2,027 seats and a studio theatre with 300 seats, used for everything from classical concerts to plays and pop music. Commercial facilities and digital signage around the venues are worth considering for ad placement leading up to events.
Commercial Facilities like Aeon Mall Takasaki
Large commercial facilities in Takasaki City also offer in-store advertising space. These family-friendly spots are effective when you want to introduce your favorite artist to a wide audience.
Wider Area Expansion to Neighboring Areas like Maebashi and Isesaki
Beyond just Takasaki, another option is to implement a wider expansion by placing multiple digital signage ads across Gunma Prefecture, including neighboring Maebashi City and Isesaki City. Combining multiple media can help reach more fans.
Cheering Ad Costs and Averages
The cost of a cheering ad varies greatly depending on the chosen medium, display period, and area. The table below summarizes the general cost estimates.
| Medium Type | Estimated Display Period | Estimated Cost |
|---|---|---|
| Digital Signage (in-station) | From 1 week | From 30,000 yen |
| Large Outdoor Vision | From 1 week | From 100,000 yen |
| Ad Truck (circulating around venues) | From 1 day | From 50,000 yen |
| In-commercial Facility Signage | From 1 week | From 50,000 yen |
Digital signage offers options for individual placement starting from around 30,000 yen, making it accessible for single individuals. For larger media, crowdfunding among fans to share the costs is a widely used method.
Please note that in addition to these costs, production fees (for creating banner data) may apply separately. The specifications for creative data vary by medium, so be sure to confirm them before applying.
How to Place Cheering Ads
To answer the question, "How do I actually apply?", here are three steps using Oshi-Ad (app.oshi-ad.com).
Step 1: Choose a Medium
Oshi-Ad's website lists information on digital signage and outdoor advertising media nationwide. Filter for media in the Takasaki area and check the display period, cost, and size. The key is to work backward from your favorite artist's live schedule or birthday to determine the timing of the ad placement.
Step 2: Create a Crowdfunding Campaign
Once you've decided on the medium, create a crowdfunding project. Simply set the target amount, display period, and support message, and you'll be ready to solicit support immediately. The crowdfunding fee is 10%, which is the lowest in the industry, allowing the maximum amount of collected funds to be allocated to advertising costs. Support can be accepted from as little as 500 yen per contribution, making it accessible for a wide range of fans to participate.
Step 3: Spread the Word on Social Media
Once your project page is live, share it with your fan community on X (formerly Twitter) and Instagram. Simply sharing the project page URL will make it easier to attract supporters. Once the target amount is reached, Oshi-Ad staff will handle negotiations with the media company and provide comprehensive support through to the ad placement.
The process from application to placement can be as short as one week, making it convenient even for urgent requests. Additionally, we provide support for checking artist agency guidelines, so even first-timers can proceed with confidence.
What is Oshi-Ad?
Oshi-Ad is a crowdfunding platform for cheering ads. It allows fans to pool funds to place advertisements to express their support for their favorite artists. It supports outdoor advertising, transit advertising, and digital signage nationwide, making it easy for first-timers to apply.
- Individual placement possible from approximately 30,000 yen (digital signage)
- Crowdfunding function allows fans to contribute from 500 yen per share
- Crowdfunding fee is 10% (lowest in the industry)
- Placement in as little as 1 week from application
- Support for checking artist agency guidelines available
- Supports media nationwide, including Takasaki
If you're a fan who thinks, "My favorite artist has a live show in Takasaki, so I want to place an ad for them on the station signage," or "I want to start a project to celebrate their birthday and get fans nationwide involved," then please check out Oshi-Ad.
Check out app.oshi-ad.com