Fans in Tokorozawa, don't miss out on placing a support ad! The complete guide to birthday ads with Oshi-Ad.
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What kind of city is Tokorozawa?
Tokorozawa City is a core city located in the southwestern part of Saitama Prefecture, with a population of approximately 340,000. It has developed around Tokorozawa Station, where the Seibu Ikebukuro Line and Seibu Shinjuku Line intersect, offering excellent access with direct trains to Ikebukuro in as little as 30 minutes and Shinjuku in as little as 40 minutes. It is known as one of Saitama Prefecture's leading cultural and commercial hubs, and in recent years, large commercial facilities such as "Emiterasu Tokorozawa" have continued to open.
Major Event Venues in Tokorozawa
Tokorozawa Civic Cultural Centre MUSE
This is Tokorozawa's premier concert and event venue. The main hall (Ark Hall) boasts 1,834 seats, hosting a wide range of performances from classical concerts to J-POP and K-POP artist live shows. It is approximately a 10-minute walk from Seibu Shinjuku Line's "Koku-Koen Station." As fans gather every time a major performance takes place, this area is suitable for placing応援広告 (Oen Kokoku - fan support advertisements) before and after performances.
Emiterasu Tokorozawa
Opened in 2023, this large-scale complex facility brings together shopping malls, cinemas, and restaurants. Directly connected to Seibu Ikebukuro Line and Seibu Shinjuku Line's "Tokorozawa Station," it offers high convenience and attracts many visitors, especially on weekends.
Main Locations for Oen Kokoku (Fan Support Advertisements) in Tokorozawa
Digital Signage around Tokorozawa Station
Seibu Railway's Tokorozawa Station is a major terminal station used by approximately 210,000 people daily. Within the station premises, Seibu Railway offers various advertising spaces such as digital signage, posters, and station billboards. Digital signage within the station naturally catches the eye of commuters, making it an effective medium for generating "awareness" among fans.
Around Koku-Koen Station
Koku-Koen Station, the closest station to MUSE, is an area where many fans come and go on performance days. Placing advertisements to coincide with performance dates is effective in enhancing a sense of solidarity among fans.
Wider Deployment in Ikebukuro and Shinjuku
Expanding beyond the Tokorozawa area to Ikebukuro (approx. 35 minutes on the Seibu Ikebukuro Line) and Shinjuku (approx. 40 minutes on the Seibu Shinjuku Line) is also an option. Large outdoor visions and in-station signage in Ikebukuro and Shinjuku have high drawing power and扩散力 (diffusion power), allowing for "whole-line" fan support advertisement campaigns synchronized with Tokorozawa performances.
Cost Estimate for Oen Kokoku (Fan Support Advertisements) in Tokorozawa
| Type of Advertisement | Estimated Cost | Features |
|---|---|---|
| In-station Digital Signage (around Tokorozawa Station) | From 30,000 JPY | Smallest unit, easy for individuals to place. Catches the eye of commuters. |
| Station Posters/Billboards | 30,000 to 100,000 JPY | Displayed for 1-2 weeks. Easier for people to view at their leisure. |
| Outdoor Large Vision (Ikebukuro/Shinjuku) | 100,000 to 300,000 JPY | High broad-area audience attraction. Strong for photo/video diffusion. |
| Ad Truck | 100,000 to 300,000 JPY | Runs within Tokorozawa City and along the train line. Ideal for building excitement on performance day. |
| In-train Advertisements (Seibu Line trains) | 50,000 to 150,000 JPY | Effective for appealing to fans heading to the performance venue. |
How to Place Oen Kokoku (Fan Support Advertisements)
Step 1: Determine Objective, Budget, and Display Period
The starting point is to clarify "whose Oen Kokoku you want to place, when, and in what area." If aligning with a live performance at MUSE, starting preparations 2-4 weeks before the performance date allows for ample time. For individual placements, a budget of 30,000 JPY is a guideline. If you wish to share costs, crowdfunding is also an option.
Step 2: Select Media and Placement Location
If you want to place it near the venue, digital signage around Koku-Koen Station or Tokorozawa Station is suitable. If aiming for wider diffusion, large visions in Ikebukuro or Shinjuku are better. Combining options based on your budget and objectives is also effective. An ad truck driven around the venue on the day of the performance can boost excitement among fans.
Step 3: Apply and Submit to Oshi-Ad
Using Oshi-Ad allows for a seamless process from selecting the placement location to application and submission. Simply prepare your creative (image data) and specify the display date and location. As placement can start in as little as one week, it can sometimes accommodate performances decided at short notice.
What is Oshi-Ad?
Oshi-Ad is a service that allows individuals to place advertisements such as on digital signage for their favorite artists, starting from approximately 30,000 JPY. Operated by Curio Co., Ltd., it offers the following features:
- Individual applications OK. Anyone can place an ad.
- Placement starts in as little as one week.
- Crowdfunding function available. Fans can participate from 500 JPY per share, allowing them to share costs with fellow fans.
- 10% commission (lowest in the industry).
- Nationwide coverage. Available in major areas such as Tokorozawa, Ikebukuro, Shinjuku, Shibuya, and Umeda.
- Support for confirming agency guidelines.
When a live performance is decided at MUSE in Tokorozawa, Oshi-Ad is the first service that fans who want to "support in a tangible way" can consider. If "the cost is difficult for one person," there's also the option of gathering funds with fellow fans through the crowdfunding function. Participation is available from 500 JPY per share. Check out app.oshi-ad.com.