How to Place Fan Advertisements Around Tokyo Dome [2026 Edition]: Costs, Media, and Application Procedures
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When live concerts are announced at Tokyo Dome, many fans wonder if they can place support ads outside the venue. The Suidobashi and Korakuen areas are bustling with many visitors, making them excellent locations for posting support ads. This article provides a comprehensive overview of costs, media types, and application procedures.
Considering Support Ads at Tokyo Dome
Tokyo Dome is one of Japan's largest venues, hosting large-scale K-POP and J-POP concerts throughout the year. It has a track record of performances by K-POP artists such as BTS, TWICE, and BLACKPINK, as well as major domestic artists.
Given the venue's large scale, the density of fans gathered is also high. On concert days, the streets around Suidobashi and Korakuen are filled with attendees before and after entry. Support ads allow you to express your love for your idol by leveraging this foot traffic.
There are three main ways to place support ads:
- Digital signage (within train stations and outdoor billboards)
- Ad trucks (advertising vehicles in motion)
- Outdoor billboards (within Tokyo Dome City)
The choice of media depends on your budget, display period, and desired location.
Tokyo Dome Access and Surrounding Environment
Tokyo Dome is located at 1-3-61 Koraku, Bunkyo-ku, Tokyo. It's a 5-minute walk from Suidobashi Station on the JR Chuo/Sobu Line, a 5-minute walk from Korakuen Station on the Tokyo Metro Marunouchi/Namboku Line, and an 8-minute walk from Kasuga Station on the Toei Oedo Line. The maximum seating capacity for concerts is approximately 55,000, though it can be set up for 35,000 to 50,000 people depending on the scale of the performance.
The surrounding areas include Suidobashi, Korakuen, Hongo, and Iidabashi, meaning people flow in from multiple stations on concert days. Specifically, the East and West exits of Suidobashi Station are major access points to the venue.
Tokyo Dome City features attractions, a spa, and shopping facilities. Many fans stop by before and after concerts, making the entire area around the Dome a place where people congregate for extended periods.
Available Support Ad Media Around Tokyo Dome
Digital Signage (inside Suidobashi Station)
NewDays Vision screens are installed inside JR Suidobashi Station. These screens repeatedly play 15-second video or still images from morning commute hours until late at night. They support audio output and are placed in highly visible locations for visitors.
Many station digital signage options allow for display periods to be set in one-week increments, making it possible to place ads specifically for the week of a concert.
Outdoor Billboards (within Tokyo Dome City)
Outdoor billboards are installed at multiple locations within Tokyo Dome City, including the Meets Port Vision. Since this area is frequented by concertgoers for shopping and dining, these media are highly visible to fans.
A common format involves 15-second slots played multiple times a day, supporting both video and still images.
Ad Trucks (Suidobashi, Jimbocho, Akihabara, Ikebukuro areas)
Ad trucks are mobile media, with vehicles displaying ads driving around Tokyo. By having them circulate around Suidobashi on the day of the concert, you can reach fans at multiple points along their routes, not just near the station.
By setting a route from Suidobashi towards Jimbocho, Akihabara, and Ikebukuro, you can reach fans dispersing after the concert. Many operators allow custom routes, so you can design one that aligns with the concert's flow of people.
Please note that in Tokyo, ad trucks playing videos on LED panels may be restricted by ordinances, so static image wrap trucks are common for support ads.
Street and Guidance Area Posters/Stand Signs
Options also include poster displays in collaboration with tenants and shops within Tokyo Dome City, and digital signage within commercial facilities along concert routes. These require prior confirmation with the facilities and media companies.
How to Place a Support Ad
Step 1: Determine Purpose and Budget
First, clarify "why" you are placing the ad. The message content and display timing will change depending on the purpose, such as celebrating an idol's birthday, commemorating a concert, or a group's anniversary.
For individual placements, budgets typically range from around 30,000 yen, while for crowdfunding involving multiple people, it's usually 200,000 to 500,000 yen. Deciding on an upper budget limit beforehand will streamline the media selection process.
Step 2: Choose Media
Select media based on your budget and location priority. If you want to display it near the Suidobashi ticket gates on the concert day, station digital signage is suitable. If you want to cover the entire area around the venue before and after the concert, ad trucks or billboards within Tokyo Dome City are appropriate.
It's crucial to check the available display period and lead time (from application to display) for each media type. Especially when a concert date is set, applications often need to be made 2 to 4 weeks before the desired display date.
Step 3: Prepare Materials
Each media type has specific recommended sizes and file formats. For videos, MP4 format and under 15 seconds are common, while for still images, JPEG or PNG formats are typical. Resolution specifications also vary by media.
If using an artist's photo or name, you must check the agency's guidelines in advance. Using a service that supports guideline verification can help you proceed with confidence.
Step 4: Apply
Proceed with the application through the media company or intermediary service's application form. After payment is complete, submit the materials by the specified deadline. Confirm the display period and location in advance, and on the day, taking screenshots or photos can serve as a memento.
Cost Estimate
| Media Type | Area | Estimated Cost | Estimated Display Period |
|---|---|---|---|
| Digital Signage (in-station) | Suidobashi Station Interior | From 30,000 yen | From 1 week |
| Outdoor Billboard | Around Tokyo Dome City | From 100,000 yen | From 1 week |
| Ad Truck (wrapping) | Suidobashi, Jimbocho, Ikebukuro areas | From 90,000 yen (1 day) | From 1 day |
| Station Poster | Suidobashi Station, Korakuen Station | From 14,000 yen | From 7 days |
| Crowdfunding Digital Signage | Various locations in Tokyo | From 500 yen per unit (participation fee) | Depends on scale of placement |
The above are reference prices only. Costs can vary depending on the display period, material production costs, and time of year for the same media. Production costs are often separate, so confirm whether the quoted price is all-inclusive when requesting an estimate.
What is Oshi-Ad?
Oshi-Ad is a service that allows individuals to place digital signage and other support ads for their idols starting from around 30,000 yen. Operated by Curio Inc., it officially launched in February 2026.
Key features of Oshi-Ad include:
- Display possible in as little as 1 week. Can accommodate applications just before a concert.
- Equipped with a crowdfunding function. Participation starts from 500 yen per unit, allowing fans to realize ads together.
- Crowdfunding fee is 10% (industry's lowest level). This allows more of the collected support funds to be allocated to advertising costs.
It also provides support for verifying agency guidelines, so even those unsure about using their idol's photo can proceed with consultation.
Fans considering support ads around Tokyo Dome should first check Oshi-Ad's project list. If a support ad project for the same idol is already underway, participating through crowdfunding is also an option.
Summary
When placing support ads for Tokyo Dome concerts, the main options are digital signage inside Suidobashi Station, outdoor billboards in Tokyo Dome City, and ad trucks. Each has different costs and characteristics.
- If you want to start individually with around 30,000 yen, digital signage is the most realistic entry point.
- If you want to realize a larger ad with fellow fans, the crowdfunding format is suitable.
- If you want to reach the entire area around the venue on the day of the concert, combining with ad trucks is also effective.
Some services can accommodate placements in as little as 1 week, so it's recommended to check even if you're thinking, "I just thought of it, but is it too late?"