Tottori Cheering Ads [Latest 2026] Locations, Fees, and Application Methods
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Types of Support Ads Available in Tottori Area
More and more fans want to place support ads in Tottori for their idol's birthday or special occasions. The main types of support ads (Saenil ads) that can be placed in the Tottori area are:
- Train station digital signage: Videos and still images displayed on LCD monitors installed within Tottori Station. Highly effective for commuters and students.
- Outdoor vision: Large vision displays installed on the exterior walls of commercial districts and department stores. The Maruyu Department Store outdoor vision in central Tottori City is a prominent example.
- Ad trucks: Trucks displaying advertisements circulate within Tottori City and Yonago City. Suitable for targeted promotion aligned with concert or event dates.
- In-venue signage/posters: Displayed around the venue and in lobbies of concert halls like Torigin Culture Hall and Yonago Convention Center.
Major Display Locations in Tottori
Tottori Station (JR West)
This is a major station on the San'in Main Line and a key transportation hub for users of Tottori Sand Dunes Conan Airport (approx. 1 hour 10 minutes from Tokyo/Haneda) and the Super Hakuto express train (approx. 2 and a half hours from Keihanshin). Digital signage is installed facing the ticket gates and the North Exit, and displays can be placed for as short as one week.
Maruyu Department Store Outdoor Vision (Tottori City)
An outdoor vision display installed on the exterior wall of the Maruyu Department Store, located in the city center and in front of Tottori Station. Advertisements are broadcast to pedestrians walking around the station and vehicles waiting at traffic lights. A short-term 7-day plan is also available, allowing for concentrated display to coincide with events.
Torigin Culture Hall (Rika Hall)
This is the largest cultural facility in the prefecture, located in Tottori City, with a large hall (seating approximately 2,000). When large-scale performances such as concerts and plays are held, many fans gather, so advertising around the venue before and after the performance can be highly effective.
Yonago Convention Center BiG SHiP
Located a 5-minute walk from the North Exit of JR Yonago Station, this is the largest facility in San'in, featuring a multi-purpose hall with 2,004 seats and a small hall with 300 seats. It can be utilized as a support ad base for large-scale live performances and fan events.
Yonago City Culture Hall
A cultural facility in Yonago City with a large hall of 1,150 seats. It is also close to Yonago Kitaro Airport (approx. 1 hour 15 minutes from Tokyo/Haneda), attracting many fans from distant locations.
Around Sakaiminato (Mizuki Shigeru Road)
Mizuki Shigeru Road in Sakaiminato, famous for Kitaro and Yokai characters, sees a lot of tourist traffic, making it an area where support ads using outdoor visions and banners are easily noticeable.
Cost Estimate (by Media)
| Media | Estimated Display Period | Estimated Cost |
|---|---|---|
| Train Station Digital Signage (Tottori Station) | 1 week | Approx. ¥10,000 - ¥30,000 |
| Outdoor Vision (Maruyu Department Store) | 1 week | ¥44,000/month + ¥8,800 initial setup fee |
| Ad Truck (2-ton truck) | 7 days | Approx. ¥500,000 - ¥700,000 |
| Venue Surrounding Signage/Posters | Around performance dates | From ¥30,000 (varies by media/quantity) |
Station digital signage and venue surrounding signage are more accessible for individual fans. If fans pool funds through crowdfunding, larger media such as outdoor visions and ad trucks also become viable.
Benefits of Placing Support Ads in Tottori
- Easy to combine with concert/live venues: By timing ads with peak attendance at places like Torigin Culture Hall and Yonago Convention Center, they are more likely to be seen even with a smaller budget.
- "Rarity" unique to regional cities: Compared to Tokyo and Osaka, displays in Tottori are more likely to become a talking point within fan communities. Social media buzz can also be expected.
- Good accessibility: Easy access for visitors from afar via Tottori Sand Dunes Conan Airport and Yonago Kitaro Airport, and within day-trip range from Keihanshin via the Super Hakuto express train.
- Synergistic effects with tourist attractions: Given the region's concentration of tourist spots like Tottori Sand Dunes and Sakaiminato's Mizuki Shigeru Road, advertisements have the potential to reach non-fans as well.
Application Process
- Decide on media and display period: If concert or event dates are set, aim for the display to start 1-2 weeks prior.
- Confirm budget: For individuals, typically around ¥30,000 to ¥100,000; for multiple fans pooling funds via crowdfunding, often ¥200,000 to ¥1,000,000.
- Apply via platform: For individual-friendly platforms like Oshi-Ad, you can apply through a dedicated form. If the talent agency has guidelines, these must be checked before applying.
- Submit creative assets: Prepare and submit images or videos of the specified size.
- Display and confirmation: Once displayed, take photos at the location for confirmation and use them for social media posts.
How to Place Support Ads
First, determine your purpose and budget
The optimal media varies depending on your purpose, such as "want to celebrate a birthday" or "want to show it to fans coming for a live concert tour." First, clarify "why" you are placing the ad, then choose the media to increase cost-effectiveness. Set a budget of ¥30,000 to ¥50,000 for individuals, or ¥100,000 to ¥300,000 if multiple people are pooling funds.
How to choose media
Narrowing down your options based on the following criteria is efficient:
- Display location: Choose a location near where fans gather, or a high-traffic area like a train station or commercial district.
- Lead time: Digital signage, which can be displayed in as little as about one week, is the most manageable option for individuals.
- Budget: For individuals, low-cost signage; for multiple people, consider large vision displays or ad trucks.
Application steps (3 steps)
- Access Oshi-Ad and select the desired media and area.
- Upload display period and creative materials to apply.
- After passing the review, the ad will be displayed during the specified period.
What is Oshi-Ad?
Oshi-Ad is a platform that allows individuals to place digital signage and other advertisements for their idol, starting from approximately ¥30,000.
- Individuals can place ads from about ¥30,000: You can easily try it without expensive agency fees.
- Display in as little as one week: Short lead time allows for last-minute celebration plans.
- Crowdfunding function: Crowdfunding where fans can participate from ¥500 per share. Commission fee is the industry's lowest at 10%.
- Support for agency guideline confirmation: Support for pre-application checks ensures a smooth process even for first-timers.
Support ad applications through Oshi-Ad are also possible in Tottori. Please check the Oshi-Ad service page.