Toyama Oen Kōkoku [2026 Latest]: A Comprehensive Guide to Locations, Fees, and Application Methods
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Many fans want to celebrate their favorite idol's live concert in Toyama or their Toyama-born idol's birthday in their hometown, but wonder, "Can I really put up a fan ad in Toyama?" The answer is yes. You can place a personal fan ad in the Toyama area starting from around 30,000 yen. Some media can be posted in as little as one week, so it might still be possible even if the live concert or event date is approaching. This page provides a detailed explanation of Toyama's posting locations, price ranges, and application procedures.
Types of Fan Ads Available in the Toyama Area
- Digital signage: Display videos or still images on digital billboards around Toyama Station and in shopping malls. This is a primary medium with a short lead time and is easy for individuals to apply for.
- Outdoor LED vision: Large LED visions on the walls of the CiC Building and other outdoor locations that are seen by many people on the street.
- Shopping mall signage: Signage inside commercial facilities such as Favoré Toyama. Directly reaches shoppers.
- Ad trucks: Trucks wrapped with visuals of your idol driving through the city. Particularly effective around the venue on the day of a live concert.
- Transportation advertising (city trams/buses): Placed inside or on the body of Toyama Chihō Railway's city trams (streetcars) and buses.
Major Posting Spots in Toyama
Toyama Station and Station Area
Toyama Station is a terminal station served by the Hokuriku Shinkansen, Ainokaze Toyama Railway, and Toyama Chihō Railway. With the extension of the Hokuriku Shinkansen in March 2024 (Kanazawa to Tsuruga), access from the Kansai region has improved, and the number of fans traveling for live concerts has increased. The digital signage in the Shinkansen concourse is a highly visible posting spot as a gateway that all traveling fans pass through.
CiC Building (in front of Toyama Station)
A large LED vision is installed on the wall of the CiC Building, located north of Toyama Station. It's a prime location just a short walk from Toyama Station, easily visible to fans traveling for live concerts and shoppers.
TOYAMA Kirari (Toyama Glass Art Museum)
A multi-purpose complex located in the center of Toyama City. It features an exterior designed by architect Kengo Kuma, and you can consider placing ads in the city center, including the surrounding Sogawa Furesta shopping street area.
Favoré Toyama
A large shopping mall located in Fuchu-machi, Toyama City. Inside the mall, there is a large LED signage and vertical signage in the "Taiyo no Hiroba" area. It is suitable for reaching fans and families living in the western part of Toyama City.
Daiwa Toyama Store and Grand Plaza Area
A long-established department store and Grand Plaza (a covered square) located in the Sogawa area, the city center of Toyama. It is one of the busiest pedestrian areas in the city, and there are multiple outdoor advertising media in the surrounding area.
Around Aubade Hall (Toyama City Art and Culture Hall)
Located north of Toyama Station, this is one of Toyama Prefecture's largest concert halls, with a main hall seating up to 2,196 and a medium hall seating up to 652. Many artist concerts are held here, and the area attracts a concentration of visitors before and after performances, increasing the effectiveness of fan ads in the surrounding area.
Around Toyama City General Gymnasium (YKK AP Arena Toyama)
The first arena has a seating capacity of 4,650 and is used for live concerts and major sports events. Please note that it will be closed for renovation from August 2025 to the end of September 2026, with a grand reopening scheduled for October 1, 2026. It would be a good idea to plan fan ads for events after the renovation in advance.
Cost Estimate (by Medium)
| Medium Type | Estimated Display Period | Reference Price | Features |
|---|---|---|---|
| Digital Signage | 1 week ~ | Approx. 30,000 yen ~ | Short lead time, individual applications accepted |
| Outdoor LED Vision | 1 week ~ | Approx. 50,000 yen ~ | Large, high visibility, prime location in front of station |
| Shopping Mall Signage | 1 week ~ | Approx. 30,000 yen ~ | Directly reaches shoppers |
| Ad Truck | 1 day ~ | Approx. 50,000 yen ~ | Mobile advertising around live venues |
| Transit Advertising (City Tram/Bus) | 1 month ~ | Approx. 50,000 yen ~ | Reaches a wide area of the city |
By utilizing a crowdfunding format where multiple fans share the cost, starting from 500 yen per contribution, it becomes easier to realize larger-scale projects.
Advantages of Placing Fan Ads in Toyama
- Connection with traveling fans: The area around Toyama Station, where many traveling fans gather from the Tokyo metropolitan area and Kansai via the Hokuriku Shinkansen, offers a high chance of fan ads being seen.
- Appeal to local fans: You can deliver messages of support to artists from Toyama and local fans in their hometown.
- Less competition and more prominent: Compared to major stations in Tokyo and Osaka, there are fewer fan ads posted, making it easier to stand out.
- Synergistic effect with tourism: Posting in areas with many tourists, such as the Tateyama Kurobe Alpine Route, firefly squid in Toyama Bay, and the Glass Art Museum at TOYAMA Kirari, expands recognition beyond fans.
Application Process
- Determine purpose and budget: Set the posting period according to the live concert date or anniversary, and decide on the maximum budget.
- Choose media and posting location: Select whether to post around Toyama Station, near the venue, or across a wider city area, depending on your purpose.
- Prepare design: Create creative content combining your idol's photos, messages, hashtags, etc.
- Apply and pay: Apply via an online form and pay by credit card or other methods.
- Posting and report: The ad will be displayed during the specified period, and a photo of the display will be sent to you.
How to Place a Fan Ad
Clarify your purpose and budget
Before placing a fan ad, organize "who and what you want to celebrate" and "when and where you want to post it." For a birthday celebration, it's common to set the posting period for about 1-2 weeks before the birthday.
Choose your media
If you're posting in Toyama, prioritize media near the live venue or locations associated with your idol. Digital signage can be posted in as little as one week, making it easy to accommodate urgent plans.
Check agency guidelines
Always check the guidelines of the agency your idol belongs to. There may be restrictions on photo usage or rules regarding ad content.
Crowdfunding with fellow fans
Even large-scale media that might be out of reach for one person can be realized by fans starting a crowdfunding campaign and sharing the cost. You can call for supporters widely on social media.
What is Oshi-Ad?
Oshi-Ad is a fan-focused platform where individuals can place ads like digital signage for their favorite idol starting from around 30,000 yen.
- Available from around 30,000 yen: You can start at a price point affordable for individuals.
- Posted in as little as 1 week: The lead time is short, so it might be possible even right before a live event.
- Crowdfunding function available: Fans can participate from 500 yen per contribution, enabling large-scale projects together. The commission fee is the industry's lowest at 10%.
- Direct application by individuals: Fans can complete the entire process online, without needing an agency or company.
- Agency guideline check support: If you have concerns about ad content, you can ask the Oshi-Ad operations team to review it.
For fan ads in Toyama, first check out the available media at https://app.oshi-ad.com.