Fans who want to place a cheering ad in Toyota, this is for you! The complete guide to birthday ads with Oshi-Ad
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For fans who want to display support advertisements in Toyota and express their affection for their idols—this guide explains the basics of how to do so in Toyota. From available spots and approximate costs to application methods, we've carefully compiled all the information so first-timers won't get lost.
How to Display Support Advertisements in Toyota
Located in the central part of Aichi Prefecture, Toyota City is a corporate castle town of Toyota Motor Corporation with a population of approximately 420,000. Meitetsu Toyota Line's Toyotashi Station and Aichi Loop Railway's Shin-Toyota Station serve as transportation hubs within the city, offering good access to Nagoya, about 40-50 minutes by train.
Support advertisements are a cultural phenomenon where fans express their love for their favorite artists, athletes, characters, etc., through street advertisements. Also known as "Saengil advertisements" (birthday advertisements) originating from Korea, there's an increasing trend for fans to place these ads coinciding with birthdays, anniversaries, or tour dates.
In Toyota, support advertisements can primarily be realized through the following three routes:
- Digital signage and in-station advertisements around Toyotashi Station and Shin-Toyota Station
- Outdoor advertisements and ad trucks around Sky Hall Toyota and Toyota Stadium
- Broader area expansion including Nagoya (40-50 minutes by train)
Using the support advertisement platform "Oshi-Ad", individuals can place digital signage ads starting from approximately 30,000 yen. It's also possible for fans to crowdfund together to share the costs.
Major Support Advertisement Spots in Toyota
Toyotashi Station / Shin-Toyota Station Area
Toyotashi Station is a major station on the Meitetsu Toyota Line and the commercial center of the city. Digital signage and in-station posters around the station ticket gates and in the concourse are suitable for appealing to commuters and students, as well as fans heading to nearby commercial facilities. Aichi Loop Railway's Shin-Toyota Station is a few minutes' walk from Toyotashi Station, and advertising campaigns combining both stations can be effective.
Around Sky Hall Toyota
Sky Hall Toyota is the Toyota City Concert Hall with a capacity of 2,200 people. It hosts a variety of events such as music live performances, idol events, and sports competitions. Target audiences concentrate around the venue before and after events. Digital signage around the venue and spots along the route from the station to the venue have a high probability of being seen by visitors, making them noteworthy locations for support advertisements.
Around Toyota Stadium
Toyota Stadium is a soccer-specific stadium with a capacity of approximately 45,000 people. During J.League matches, national team games, and large sports events, many fans travel from afar. When placing support advertisements for athletes or artist support advertisements coinciding with sports events, outdoor advertisements and ad trucks around Toyota Stadium are effective.
Broader Area Expansion with Nagoya
Toyota City is approximately 40-50 minutes by train from Nagoya. By combining placements solely in Toyota with major signage and transit advertising in Nagoya City, you can reach a wider range of fans. Simultaneous advertising in Toyota for concerts and events held in Nagoya is effective for creating buzz across Aichi Prefecture.
Cost and Market Rate for Support Advertisements
The cost of support advertisements varies greatly depending on the type of media, display area, and display period. Please refer to the table below as a guide.
| Media Type | Reference Price Range | Features |
|---|---|---|
| Digital Signage | From approx. 30,000 yen | Main medium with short lead time, easy for individuals to apply |
| Outdoor Vision | Tens of thousands to hundreds of thousands of yen | Large street monitors. High visibility |
| Ad Truck | From tens of thousands of yen | Runs around the venue. Effective for building excitement on event day |
| Station Poster | From approx. 100,000 yen (7 days) | Strong reach to commuters and students |
If it's difficult for an individual to bear the full cost, it's common to solicit support from multiple fans through crowdfunding. Oshi-Ad's crowdfunding function allows contributions starting from 500 yen per share, making it possible to create a celebration involving the entire fan community. The commission fee is set at a low 10%, ensuring that the collected funds can be maximized for advertising expenses.
How to Place a Support Advertisement
Here's how to place a support advertisement using Oshi-Ad (app.oshi-ad.com) in 3 steps:
Step 1: Select Media
First, select the media you wish to place an ad on through the Oshi-Ad website. You can search for media according to your purpose and budget, such as digital signage around Toyotashi Station, outdoor visions near Sky Hall Toyota, or ad trucks. Check the display area, display period, and price, and choose it to coincide with the timing of your idol's celebration.
Step 2: Create a Crowdfunding Project
Once the media is decided, create a crowdfunding project. You can complete the project page in minutes by simply entering the title, target amount, support period, and a message of support. Since it can be displayed in as little as one week, it's possible even right before a birthday or anniversary.
Step 3: Spread on Social Media and Gather Fans
Once the project is public, spread the word on various social media platforms. By sharing within the fan community, supporters will gather, aiming to reach the target amount. After funds are collected, Oshi-Ad will support negotiations with media companies and display procedures, so no individual negotiation is necessary. We also offer support for checking agency guidelines, so even first-timers can proceed with confidence.
What is Oshi-Ad?
Oshi-Ad is a crowdfunding platform for support advertisements. Fans can share the costs to place advertisements, turning their devotion to their idols into a tangible form.
Key features of Oshi-Ad include:
- Individuals can place digital signage ads starting from approximately 30,000 yen.
- Ads can be displayed in as little as one week (short lead time).
- Crowdfunding function allows contributions starting from 500 yen per share.
- Crowdfunding commission of 10% is among the lowest in the industry.
- Support for checking agency/label guidelines is available.
- Covers outdoor advertising, transit advertising, and digital signage nationwide.
Fans considering support advertisements in Toyota should first check available media on the Oshi-Ad website.
Check available media at app.oshi-ad.com