tripleS Fans, A Must-Read! Your Birthday Ad Guide to Realizing Your Dreams with Oshi-Ad

tripleS is a multinational girl group formed by the Korean music label Modhaus. They officially debuted on February 13, 2023, and have garnered attention for their unique system of determining unit formations through a fan-participatory DAO system.

With 24 members, their birthdays are spread throughout the year, leading to active planning of "saengil" (birthday) advertisements by their fandom, "Cosmo." The group also includes Japanese members, making them one of the groups with particularly high enthusiasm within the Japanese fan community.

What is tripleS?

tripleS is a large girl group debuted by Modhaus in 2023. They have 24 members and multiple units. A distinctive feature is their DAO (Decentralized Autonomous Organization) type operational system, where unit formations are decided by fan votes, and the mechanism for fans to participate in group operations has attracted global attention.

Their popularity is also growing in Japan, where a Japanese activity unit, "tripleS ∞!", has been formed and debuted in Japan through Sony Music. Their fandom name is Cosmo. With 24 members celebrating birthdays throughout the year, saengil ad projects are constantly underway.

tripleS Fan-Voted Support Ad Spots

A saengil ad is a support advertisement placed on city streets or digital signboards to celebrate an idol's birthday. With 24 tripleS members, it's not uncommon for multiple saengil projects to run simultaneously during months with many birthdays.

• Shibuya Area (Tokyo): The digital signboards and outdoor screens around Shibuya Station are a concentrated area for K-POP fan saengil ads. High foot traffic and strong dissemination power mean secondary diffusion on social media can also be expected.
• Shinjuku Area (Tokyo): Visions around Shinjuku Station and in-station signboards are also classic spots. High passenger numbers mean many people will see them.
• Umeda Area (Osaka): Outdoor visions and station-area signboards in Umeda are popular locations for fans in the Kansai region.
• Nagoya Area: Digital signboards around Nagoya Station are another option. Suitable for reaching fans in the Tokai region.
• Live Venues / Fan Meeting Venue Vicinity: Placing ads near where Cosmo actually gathers creates particular excitement. More fans are using signboards and ad trucks around venues.

Advertisement projects are also expanding in a crowdfunding format where multiple fans share the cost. Participation starts from 500 yen per share, making it possible to place ads on large media while keeping the individual burden low.

Cost and Market Price of Support Ads

The cost of a support ad varies significantly depending on the media, area, and display period. Below is a general guideline:

Media Type	Estimated Cost	Features
Digital Signboard (Small)	30,000 to 100,000 yen	Entry-level, easy for individuals to place. Short lead time.
Outdoor Vision (Medium)	100,000 to 300,000 yen	Street monitors in major areas like Shibuya and Umeda.
Large Outdoor Vision	300,000 to 500,000+ yen	High visibility, significant social media diffusion effect.
Ad Truck	100,000 to 200,000 yen	Drives around live venues. Mobile, wide exposure range.

Even if it's difficult for an individual to cover the full cost, the crowdfunding format allows fans to share expenses. Since it's common for projects to be canceled if the target amount isn't reached, it's possible to plan projects with reduced risk.

How to Place a Support Ad

Even if you're new to placing support ads, you can follow these 3 steps:

Step 1: Decide on the objective, media, and area.

First, decide "for which member's birthday," "in which area," and "on what type of media" you want to place the ad. Starting preparations 2 to 4 weeks before the birthday will ensure you have ample time to meet the display deadline.

Step 2: Create a project with Oshi-Ad.

Go to Oshi-Ad (app.oshi-ad.com) and create a crowdfunding project by selecting the media you want to use. Upload a message and images for the member, and your application page will be complete. Support is also available for confirming agency guidelines if needed.

Step 3: Spread the word to fellow Cosmos.

Once the project is live, share it with the fan community on social media. With participation starting from 500 yen per share, it's easy for many Cosmos to join, helping to reach the target amount. The more support gathered, the larger the media and longer the display period that can be achieved.

What is Oshi-Ad?

Oshi-Ad is a crowdfunding platform specializing in support advertisements. It provides a system where fans can share costs to place ads, turning their affection for their idols into a tangible form.

• Individuals can place ads starting from approximately 30,000 yen (for small digital signboards).
• The crowdfunding format allows for soliciting support starting from 500 yen per share, making it easy for many fans to participate.
• Short lead time, with ads possible to be displayed in as little as one week.
• Supports media nationwide (outdoor advertising, transit advertising, digital signboards, etc.).
• Support available for confirming agency guidelines.
• Crowdfunding fee is 10% (one of the lowest in the industry).

The 24 members of tripleS have birthdays spread throughout the year. If you're planning a saengil project with Cosmo this year, try launching a project with Oshi-Ad. Check out app.oshi-ad.com.