Fans looking to create a TWS (TWICE) fan advertisement, look no further! Your ultimate birthday ad guide from Oshi-Ad.

What is TWS?

TWS is a six-member boy group under PLEDIS Entertainment, an affiliate of HYBE, a major entertainment company in South Korea. The group name "TWS" is an acronym for "Teenager With Spirit," and they debuted on January 22, 2024.

The members are as follows:

• Shinyu (신유) - Born November 7, 2003, Leader
• Dohoon (도훈) - Born January 30, 2005
• Youngjae (영재) - Born May 31, 2005, Main Vocalist
• Hanjin (한진) - Born January 5, 2006
• Jihoon (지훈) - Born March 28, 2006, Main Dancer
• Kyungmin (경민) - Born October 2, 2007

Their official fandom name is "42" (SAI), which means "24 hours, 365 days, every moment with TWS." Their popular songs include "plot twist," "hey! RUN!", and "oh mymy." In 2025, the year after their debut, their Japanese debut single "Hajimemashite" achieved first place on the Oricon Weekly Singles Chart, rapidly expanding their fanbase in Japan.

Fans' Top TWS Support Ad Spots

Support ads (Saengil Ads) are a culture originating in Korea where fans pool money to celebrate their favorite idols' birthdays or anniversaries by placing ads on digital signage, outdoor screens, or ad trucks at stations and commercial facilities. This trend has now taken root in Japan, especially among K-Pop fans, and is actively practiced by fans of TWS.

Here are examples of areas and media commonly chosen for TWS support ads in Japan:

Tokyo Area

• Digital signage and outdoor screens around Shibuya Scramble Crossing
• Large-scale digital signage within and around Shinjuku and Ikebukuro stations
• Street visions in the Harajuku and Takeshita Street areas
• Ad trucks around live venues (K-Arena Yokohama, Makuhari Messe, etc.)

Osaka Area

• Large outdoor visions around Umeda Station
• Digital signage in the Namba and Shinsaibashi areas

Nagoya and Other Areas

• Outdoor visions in the Nagoya Sakae area
• Digital signage in major cities nationwide

In many cases, advertisers (applicants) can freely choose the placement area, and many fans select locations based on the members' hometowns or the venues of their performances in Japan.

Cost and Market Price of Support Ads

The cost of support ads varies greatly depending on the type of media, placement period, and location. Below are estimated costs for reference:

Media Type	Estimated Cost	Features
Digital Signage (Small to Medium)	30,000 yen - 100,000 yen	Main media easily accessible to individuals. Short lead time.
Outdoor Vision (Medium)	100,000 yen - 500,000 yen	Common in high-traffic areas like Shibuya and Umeda.
Ad Truck	100,000 yen - 300,000 yen	Runs around live venues. Highly conspicuous and effective for spreading awareness.
Large Outdoor Vision / Famous Spots	500,000 yen or more	Prime locations with high visibility, such as Shibuya Scramble Crossing.

If you're concerned about your budget, crowdfunding is an effective method where multiple fans share the cost. Since fans can contribute from 500 yen per share, it has become possible to realize high-cost media that might have seemed "impossible for one person." The crowdfunding format also has the advantage of making it easier for many fans to participate by spreading the word on social media.

How to Place a Support Ad

For those placing their first TWS support ad, here's a 3-step guide using Oshi-Ad (app.oshi-ad.com).

Step 1: Choose your media

From the Oshi-Ad service page, select the media, area, and duration you wish to place your ad. They support ad slots across Japan, including digital signage, outdoor visions, and ad trucks. It is recommended to apply with ample time, preferably 1 to 2 weeks before the member's birthday you wish to celebrate.

Step 2: Create a crowdfunding project

Choose whether to bear the cost yourself or gather funds from other fans (crowdfunding format). If you select crowdfunding, simply create a project page and share it on social media, allowing other fans to contribute from 500 yen per share. Once you set your target amount, duration, and ad content, the Oshi-Ad staff will support you with the placement.

Step 3: Promote and gather fans

Share your project page on social media platforms like X and Instagram. Calling out to TWS fan communities will make it easier to attract supporters. Once the target amount is reached, the placement process will proceed, and the ad will be displayed in as little as about one week.

Support for checking agency guidelines (PLEDIS Entertainment and HYBE policies) is also available, so even first-timers can proceed with peace of mind.

What is Oshi-Ad?

Oshi-Ad is a crowdfunding platform for support ads. It allows fans to share the cost of placing advertisements to express their feelings for their idols. It supports outdoor advertising, transit advertising, and digital signage nationwide, making it easy for even first-timers to apply.

The main reasons why Oshi-Ad is chosen are as follows:

• Individual pricing available from approximately 30,000 yen
• Short lead time, with placement possible in as little as about one week
• Crowdfunding participation from 500 yen per share, allowing fans to share costs
• Crowdfunding fee of 10% (industry's lowest)
• Support for checking agency guidelines
• Compatibility with various media, including digital signage, ad trucks, and outdoor visions

If you want to turn your feelings for TWS into reality, check out app.oshi-ad.com.