How to Put Out a TOMORROW X TOGETHER Fan Ad: A 2026 Guide for Member Birthdays
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What is a TXT Fan Advertisement? (Member Birthday Quick Reference)
A TOMORROW X TOGETHER (TXT) fan advertisement is an ad paid for by fans, known as MOA, to celebrate the birthdays of their favorite members or their debut anniversaries. This "Saengil" (birthday) culture, originating in K-pop, has taken root in Japan, and now you can see TXT's faces on street visions and digital signboards across the country, including Shibuya, Shinjuku, and Umeda.
First, let's confirm the birthdays of the five members.
| Member | Birthday |
|---|---|
| YEONJUN | September 13 |
| SOOBIN | December 5 |
| BEOMGYU | March 13 |
| TAEHYUN | February 5 |
| HUENINGKAI | August 14 |
Starting preparations 2-4 weeks before a birthday allows for ample time to set the display date.
Check HYBE / BIGHIT MUSIC Guidelines
Before placing a fan advertisement, be sure to check the guidelines of their agency, BIGHIT MUSIC (under HYBE).
- Use of Official Photos: Do not use officially released materials or photos that are prohibited for commercial use.
- Non-Commercial Purpose: While advertisements solely for the purpose of cheering and celebration are generally not an issue, commercial advertisements combined with merchandise sales, etc., require separate confirmation.
- Prior Confirmation Recommended: If you are unsure, it is important to confirm before placing the ad.
Oshi-Ad provides support for checking agency guidelines when using their service.
Popular Media and Costs for MOA
- Digital Signage (from approx. 30,000 yen): Displays videos/still images on large indoor and outdoor monitors. Some media have short lead times, allowing for display in as little as one week. This is the most used media for TXT's Saengil advertisements.
- Outdoor Visions (from approx. 50,000 yen): Large visions in high-traffic areas such as around Shibuya Scramble Crossing and Umeda. In some cases, 1-2 months may be required from application to display.
- Ad Trucks (from approx. 50,000 yen): Mobile advertisements that drive around concert venues. Circulating near the venue on the day of a concert increases visibility to attendees.
- Station Posters (from approx. 100,000 yen/week): While the cost is higher, it is recommended to pool funds with multiple people through crowdfunding.
Popular Display Areas in Tokyo and Osaka
Tokyo Area
- Shibuya: Multiple visions surrounding the Scramble Crossing are highly effective for spreading on social media and are a classic spot for TXT's Saengil ads.
- Shinjuku: The cluster of large visions at Shinjuku East Exit makes a big impact. Digital signboards around Tokyu Kabukicho Tower are also popular.
- Ikebukuro: There are media here that offer relatively short lead times and are easy to apply for.
Osaka / Kansai Area
- Umeda (Hankyu/JR Osaka Area): Kansai's largest entertainment district. Big Man Front Vision and outdoor visions are popular choices.
- Shinsaibashi / Namba: This area has many K-pop shops and is ideal for fan advertisements.
In cities where live tours are held, displaying ads one week before and after the performance dates has the highest fan reach.
How to Place a Fan Advertisement
Step 1: Determine Purpose and Budget
First, decide "whose birthday," "when," and "in what area" to place the ad. If you want to handle it individually, 30,000-50,000 yen (for digital signage) is a good estimate. Starting 2-4 weeks before the birthday allows for sufficient preparation time.
Step 2: Select Media and Apply
Once the display area and media are decided, proceed with the application. Confirm the ad creative (still image or video), display period/schedule, and agency guidelines before applying.
Step 3: Submit Creative and Complete
Once the review and submission are complete, all that's left is to wait for the display day. After it's displayed, post photos and videos on social media to share with fellow MOA.
What is Oshi-Ad?
Oshi-Ad (https://app.oshi-ad.com) is a service that allows individuals to place advertisements, such as on digital signboards, for their idols starting from approximately 30,000 yen.
- Individual Applications OK: You can apply even as an individual.
- Display Possible in as Little as 1 Week: Short lead times allow for last-minute decisions.
- From Approximately 30,000 Yen: Digital signage is available at a price point that fits individual budgets.
- Crowdfunding Function Available: Participate from 500 yen per share. Fees are among the lowest in the industry at 10%.
- Guideline Confirmation Support: Receive support for agency guidelines, such as BIGHIT MUSIC, before placing the ad.
If Huening Kai's birthday (August 14) or Yeonjun's birthday (September 13) is approaching, be sure to start planning early. https://app.oshi-ad.com