How to Place a VERIVERY Fan Ad [2026 Edition]: Easy Application with Oshi-Ad
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To VERRERs interested in VERIVERY's cheering advertisements
Many VERRERs may feel, "I want to celebrate VERIVERY members' birthdays and anniversaries in a bigger way," or "I want to put out a cheering ad, but it seems difficult for an individual."
In fact, in recent years, there has been a rapid increase in cases where fans arrange cheering advertisements individually. The culture of "Saeng-il Gwang-go" (birthday advertisements), which spread mainly among K-pop fans, has taken root in Japan, and opportunities to see artists' advertisements on signboards in train stations, street visions, and ad trucks have increased.
This article clearly explains how to place a VERIVERY cheering advertisement, divided into types, costs, and procedures.
What is VERIVERY?
VERIVERY is a seven-member South Korean boy group that debuted on January 9, 2019, from Jellyfish Entertainment. The group name is a portmanteau of "veri," Latin for "truth," and the initials of "various," "energetic," "real," and "innovation," embodying the concept of "authentic diversity."
They are also known as "DIY idols," with all members involved in music production, choreography, and video production. Their representative songs include "Ring Ring Ring," "Undercover," and "Get Away." They are actively performing in Japan as well; in 2026, member Kangmin released a solo single "Free Falling" in Japan and held fan meetings.
Their fan club name is VERRER. The official Japanese fan club, "VERRER JAPAN Official Fanclub," is also operated, and their fan base in Japan is steadily growing.
Member List
- Dongheon (Lee Dong-heon) – Leader / Rap, Dance / Born August 4, 1995
- Hoyoung (Bae Ho-young) – Rap, Dance / Born August 10, 1998
- Minchan (Hong Min-chan) – Vocal / Born September 16, 1998
- Gyehyeon (Jo Gye-hyeon) – Lead Vocal / Born May 14, 1999
- Yeonho (Ju Yeon-ho) – Main Vocal / Born May 31, 2000
- Yongseung (Kim Yong-seung) – Dance / Born June 17, 2000
- Kangmin (Yu Kang-min) – Vocal, Dance / Born January 25, 2003
Types of Cheering Advertisements and Cost Estimates
There are several types of cheering advertisements. Understanding their characteristics and estimated costs will make it easier to choose according to your purpose and budget.
Digital Signage
Advertisements are placed on electronic billboards in bustling commercial districts, shopping malls, and commercial facilities. Many can be displayed in about a week from application, making their short lead time attractive. Oshi-Ad handles multiple media options starting from approximately 30,000 yen. It is easily visible to fans and often becomes a popular spot for SNS-worthy photos, making it one of the most popular types of cheering advertisements.
Outdoor Vision / Large Vision
Placement on large outdoor visions around Shibuya Scramble Crossing and Shinjuku. These have high visibility and reach many fans and the general public in high-traffic areas. Costs vary depending on the media and display period, ranging from tens of thousands to hundreds of thousands of yen.
Ad Truck
This format involves a truck with advertisements on its body driving through major areas of Tokyo. It can be strategically driven around concert venues or specific areas, making its mobility a strong point. Fans often film and share it on social media from the roadside, expecting a secondary spread effect on SNS.
Station Posters / Transit Advertisements
Placement on poster frames or digital signage within train stations. As these are seen daily by commuters and students, they have a continuous recognition effect. However, it is important to note that many media require a lead time of about 1 to 2 months from application to display.
How to Place a Cheering Advertisement
Follow these steps to smoothly place a cheering advertisement:
Step 1: Determine your purpose and budget
The appropriate media and display timing will vary depending on whether you are celebrating a member's birthday, coinciding with the group's debut anniversary, or aligning with a live performance or fan meeting. For individual submissions, the budget is typically around 30,000 to 100,000 yen. If multiple fans collect funds through crowdfunding, it is possible to place advertisements on larger media.
Step 2: Choose the media
Select the media based on your purpose, budget, and desired location. Digital signage, which has a short lead time and is easy for individuals to apply for, is recommended as a first option. If you want to reach fans directly near a concert venue, ad trucks or outdoor visions are also strong contenders.
Step 3: Prepare creative (advertising material)
Prepare the images and videos to be used in the advertisement. Each media has specific size and resolution requirements, so be sure to check these when applying. Some agencies may have guidelines regarding fan-led advertising activities. Before applying, always check the official guidelines of Jellyfish Entertainment and the record label.
Step 4: Apply
Once the media is decided, apply through the platform. Fill in the necessary information, upload the creative, and complete the payment to finish the procedure. With Oshi-Ad, you can complete the application with support in Japanese.
Step 5: Confirm display and spread on social media
Once the advertisement is displayed, visit the location, take photos and videos, and share them on social media. Tagging and posting will generate excitement among fans, further amplifying the effect of the cheering advertisement.
What is Oshi-Ad?
Oshi-Ad is a cheering advertisement platform specializing in "oshi-katsu" (fandom activities). Individuals can apply for advertisements such as digital signage starting from approximately 30,000 yen.
- Individuals can place ads from approximately 30,000 yen. No need to gather a group; one person can apply.
- Supports display in as little as one week. Easy to make it in time even just before birthdays or anniversaries.
- Includes a crowdfunding function. Fans can participate from 500 yen per share, with a crowdfunding fee of 10%, which is one of the lowest in the industry.
- Provides support for checking agency guidelines. First-time users can apply with peace of mind.
- Process completed entirely in Japanese. No need to communicate directly with English or Korean media companies.
While Cheering Ad (JR East Marketing & Communications) focuses on station advertisements, Oshi-Ad specializes in media around live events, such as digital signage, outdoor visions, ad trucks, and festival banners. Its short lead time and ease of application for individuals are reasons why it is chosen by "oshi-katsu" fans, including VERRERs.
Summary: Turn Your Support for VERIVERY into Reality
Placing a cheering advertisement for VERIVERY is by no means difficult for an individual. By organizing your purpose and budget, choosing the appropriate media, and simply applying, you can spread your love for VERIVERY throughout the city.
With Oshi-Ad, the process can be completed in as little as one week, starting from 30,000 yen, and entirely in Japanese. We encourage you to try placing a cheering advertisement for a member's birthday or a group's anniversary.