How to Create a Wonho Fan Ad [2026]: Birthday and Concert Anniversary Sasaeng Guide
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About WONHO Fan Advertisements
WONHO (born Lee Ho-seok on March 1, 1991) is a South Korean singer-songwriter and dancer. He debuted in 2015 as a member of MONSTA X, departing in 2019. He re-debuted as a solo artist in 2020. Currently signed with HIGHLINE Entertainment (established in 2020), he has released a string of hit songs including "Open Mind," "Lose," "Ain't About You," "Right For Me," and "Crazy In Love."
He is highly popular in Japan, releasing the Japanese song "PARTICLE OF U" and holding solo concerts in Japan, showing his appreciation for his Japanese fans, WENEE. The fan club name WENEE combines "We" and "WONHO," conveying the message, "We are essential to each other." WENEEs have expressed their love through fan advertisements for his birthday (March 1) and live performances.
Checking HIGHLINE Entertainment Guidelines
Before placing a fan advertisement, please check the guidelines of WONHO's agency, HIGHLINE Entertainment. It is important to confirm the following points before placing your advertisement:
- Check the latest announcements on WONHO's official Japanese SNS (X: @official_WH_jp) and official website.
- Review the information page on the official fan club "WENEE JAPAN."
- Check "Permission for use of official photos/logos" and "Restrictions on content/expressions."
Oshi-Ad also offers support for checking agency guidelines, so feel free to consult us if you have any concerns.
Popular Media and Costs Among Fans
Digital Signage (Outdoor Vision)
Placement on large screens in bustling areas like Shibuya, Shinjuku, and Umeda has a significant visual impact and leads to widespread social media engagement, making it the most popular medium for fandom projects. With Oshi-Ad, you can book from approximately 30,000 yen. Due to short lead times, it's possible to arrange projects even just before a birthday.
Ad Trucks
Projects where trucks adorned with WONHO's visuals drive around concert venues directly appeal to WENEEs gathered at the event. Advertising that coincides with concert dates is effective.
Station Signage and Posters
Placement on digital signage and bulletin boards within JR and private railway stations remains highly popular. Choosing a station closest to the venue increases the efficiency of reaching the target audience.
Through a crowdfunding format, many WENEEs can collectively raise advertising funds starting from 500 yen per contribution. The commission fee is the industry's lowest at 10%.
Popular Ad Locations in Tokyo and Osaka
Tokyo Area
- Shibuya: Large screens around Shibuya Scramble Crossing. High foot traffic allows for visibility by both locals and international tourists.
- Shinjuku: Outdoor screens at the East and West exits. High passenger traffic ensures high exposure.
- Harajuku/Takeshita Street: Recognized as a hub for K-POP culture, making it easy to generate buzz among fans.
Osaka Area
- Umeda (Osaka Station area): Screens around Hankyu Department Store are popular. Easy for WENEEs in the Kansai region to gather.
- Namba/Shinsaibashi: Central to the downtown area. A classic area for ad truck operations.
How to Place a Fan Advertisement
Step 1: Determine Your Purpose and Budget
Clarify your purpose, such as "to celebrate his birthday (March 1)" or "to create excitement for a concert." If placing an ad alone, prices start from approximately 30,000 yen; for groups, utilize the crowdfunding feature.
Step 2: Choose Your Media and Location
Select the media based on your purpose, budget, and duration. For concert tie-ins, signage near the venue or ad trucks are effective. For birthday announcements, outdoor screens in high-traffic areas like Shibuya or Shinjuku are impactful.
Step 3: Check Agency Guidelines
Confirm HIGHLINE Entertainment's approval policies in advance. If there are restrictions on usable images or wording, prepare creative materials accordingly.
Step 4: Create and Apply for Your Creative
Prepare the images and text for your advertisement. You can apply online through Oshi-Ad (https://app.oshi-ad.com). Placement is possible in as little as one week. To allow ample time for preparation, start the application process 2-4 weeks before your desired placement date.
What is Oshi-Ad?
Oshi-Ad (https://app.oshi-ad.com) is a service that allows individuals to place advertisements, such as on digital signage, for their favorite artists, starting from approximately 30,000 yen.
- Individual placements from approximately 30,000 yen: You can express your personal support even without a large fandom project.
- Placement in as little as one week: Our short lead time is a strength, allowing for arrangements even for last-minute birthday or concert celebrations.
- Crowdfunding feature: You can choose a crowdfunding format to solicit support starting from 500 yen per contribution. Our commission fee is the industry's lowest at 10%.
- Agency guideline checking support: If you have any questions about how to confirm HIGHLINE Entertainment's policies, our support team will assist you.
WENEEs considering preparing for WONHO's birthday (March 1) or placing fan advertisements for concert or comeback celebrations, please check out Oshi-Ad.