How to Place Fan Advertisements Around Xebio Arena Sendai [2027 Edition]: Costs, Media, and Application Procedures

Published: February 12, 2027

"My idol is performing live at Xebio Arena Sendai," or "I want to place a celebratory ad on the day of a B.League game"—we will clearly explain how to make these wishes a reality, from advertising media in different areas to the application process.

Xebio Arena Sendai Basic Information

Xebio Arena Sendai is a different venue from Miyagi Sekisui Heim Super Arena (in Rifu Town). It is located in the "Nagamachi Area" with Nagamachi-Minami Station as its base, and is accessible from Sendai Station in about 10 minutes via the Namboku subway line. It is used for a wide range of genres, including K-POP artists' Asian tours, Japanese artists' concerts, and B.League (basketball) games.

Main Advertising Media by Surrounding Area

Fans visiting Xebio Arena Sendai typically travel from Sendai Station to Nagamachi-Minami Station by subway. Therefore, covering the three areas of Sendai Station, Ichibancho, and Nagamachi is the basic strategy for fan support advertisements.

Sendai Station, which boasts the largest number of passengers in Tohoku, is a point that all concert-touring fans pass through. The following media are utilized for fan support advertisements:

• J-AD Vision (Mori no Vision): Large digital signage located around the central ticket gate on the 2nd floor and the East-West Free Passage. It can reach all passengers using JR Sendai Station.
• Date VISION: Located in the 2nd-floor concourse. This medium is effective for reaching passersby outside the ticket gates.
• S-PAL Vision: Wall vision of the shopping mall "S-PAL Sendai" along the East-West Free Passage. Special menus for fan support advertisements are also available, drawing high attention from fans.
• BiVi Vision: Large LED vision (approx. 9.6m wide x approx. 7.2m high) installed on the exterior wall of "BiVi Sendai," a commercial facility at the east exit of Sendai Station.
• Ekibari Posters: B0 to B2 size poster display. Can be started at a relatively affordable price range.

This is Sendai's largest entertainment district, where many fans gather before and after live performances. It has a high volume of young passersby and is known as an effective spot for K-POP and "oshi-katsu" (fan activities) related support advertisements.

• Outdoor Signboards / Digital Signage: LED visions and outdoor signboards installed on building walls along Ichibancho shopping street and Aoba-dori. Some media offer short-term placements.
• Subway Advertising (Namboku Line, Kotodai-Koen Station to Sendai Station): Subway station posters and pillar visions provided by the Sendai City Transportation Bureau. Fans heading towards Nagamachi-Minami Station can be naturally reached.

This area is on the route to the venue, and fans heading to Xebio Arena Sendai will definitely pass through it. Media here have a high appeal effect as they are seen by fans before and after arriving at the venue.

• Sendai Subway Namboku Line Nagamachi-Minami Station Concourse Advertising: Posters and digital signage can be displayed within the station concourse. As the nearest station to the venue, almost all fans on the day will pass through here.
• Nagamachi Area Digital Signage: Outdoor signage installed in commercial facilities and along streets within the Asuto-Nagamachi district. Can be utilized for fan support displays around the venue.
• Ad Trucks: Mobile advertising trucks. By having them巡回 around Xebio Arena Sendai, advertisements can be shown to fans before they enter the venue.

Estimated Costs by Advertising Media

Costs vary greatly depending on the media and duration. The following are approximate estimates. Please check the Oshi Ad service page or each media company for actual costs.

※Costs are only estimates. They vary depending on the media, period, and size. Please check the service page for actual Oshi Ad placement costs.

5 Steps to Apply with Oshi Ad

1. Create a project

   Access Oshi Ad (app.oshi-ad.com) and click "Create Project" to enter the artist's name, support message, and purpose (e.g., birthday, concert commemoration). Account registration is free.

2. Select area, media, and duration

   Choose the desired placement location from the advertising media in the Sendai area. You can select digital signage in the Nagamachi area or around Sendai Station to coincide with the Xebio Arena Sendai concert date. The period from a few days before the concert to the day of the concert is most effective.

3. Prepare creative assets

   Prepare the images and videos to be displayed. Oshi Ad also provides design templates, so you can create creative assets for display by simply uploading, even without design experience.

4. Launch crowdfunding or apply individually

   If you bear the cost yourself, proceed to payment. If you wish to share the cost with fellow fans, launch a crowdfunding project and solicit support starting from 500 yen per unit. Once sufficient support is gathered, preparations for placement will proceed.

5. Receive placement and report photos

   After review and production are complete, the advertisement will be displayed during the specified period. After placement, you will receive report photos from the site, which you can share on social media to build excitement among fans.

Utilizing the Crowdfunding Feature with Fans!

You don't have to place fan support advertisements alone. Oshi Ad's crowdfunding feature allows multiple fans to share the cost and achieve a larger advertisement.

Crowdfunding Features

• Participation from 500 yen per unit: The affordable pricing makes it easy for a wide range of fans to participate in supporting their idol.
• 10% fee (industry's lowest): 90% of the collected support funds are allocated to advertising costs. This allows fans' feelings to be conveyed to their idol to the maximum extent.
• SNS拡散効果 (SNS spreading effect): Sharing the crowdfunding page on SNS allows you to widely invite other fans of the same idol to participate. This gets particularly exciting just before a concert at Xebio Arena Sendai.
• Set a target amount: Set a target amount, and once achieved, proceed with the placement. This reduces the risk if the target is not met.

Even if 30,000 yen is difficult for one person, 10 people contributing 3,000 yen each can realize a 30,000 yen advertisement. The experience of fans cooperating for their idol is one of the joys of "oshi-katsu" (fan activities).

What is Oshi Ad?

Oshi Ad is a platform where individuals can easily place fan support advertisements.

• Apply individually from approximately 30,000 yen
• Can be displayed on digital signage in as little as 1 week
• Supports advertising media nationwide, including Sendai
• Crowdfunding feature allows fans to share costs (from 500 yen per unit)
• Crowdfunding fee of 10% (industry's lowest)
• Support for confirming agency guidelines (safe even for first-timers)
• Provides local report photos after placement

Oshi Ad is designed as a place where individuals can express their love for their idol. Since you can apply directly from the website without going through an agency, it can accommodate tight schedules just before a concert.

Frequently Asked Questions

How much does it cost to place a fan support advertisement near Xebio Arena Sendai?
It varies by media. Digital signage starts from approximately 30,000 yen, vision advertisements within Sendai Station concourse are from 98,000 yen for 7 days, and station posters (B2) are from approximately 14,000 yen for 7 days. By collecting money through crowdfunding with multiple people, you can allocate a larger budget.
Which area is most effective for placing advertisements for a Xebio Arena Sendai concert?
Digital signage along the "Nagamachi-Minami Station to Xebio Arena Sendai" route, which is the access path to the venue, is effective. Additionally, street visions at Sendai Station and Ichibancho have heavy foot traffic and are suitable for appealing to fans arriving in Sendai before and after the concert.
Can individuals place fan support advertisements?
Yes, Oshi Ad accepts applications from individuals. You can display your ad on a digital signage starting from approximately 30,000 yen and in as little as one week. With the crowdfunding feature, fans can also share costs from 500 yen per unit.
I want to place an advertisement in Sendai for a K-POP idol's birthday (Saengil). How do I do it?
Create a project on the Oshi Ad website (app.oshi-ad.com) and select the display area, media, and duration. We handle media in the Sendai area. We also offer support for confirming agency guidelines, so even first-timers can feel at ease.
What is the Oshi Ad crowdfunding fee?
The Oshi Ad crowdfunding fee is 10%. This is an industry-low rate, allowing the maximum amount of collected funds to be allocated to advertising costs. Participation is available from 500 yen per unit, making it accessible to many fans.

Summary

For fan support advertisements around Xebio Arena Sendai, there are various options such as digital signage in the Nagamachi area, large visions at Sendai Station, and outdoor advertisements in Ichibancho. Why not express your strong feelings for your idol in the form of an advertisement in the city of Sendai?

With Oshi Ad, individuals can start from approximately 30,000 yen and in as little as one week. If it's "too difficult alone," the crowdfunding feature allows fans to combine their efforts. We recommend launching your project early once the dates for Xebio Arena Sendai concerts or games are set.

Check out fan support ads for your idol

You can find the lineup of media in the Sendai area, costs, and application methods on the Oshi Ad official website.

Check app.oshi-ad.com