How to Place Support Ads Around Yokohama Arena [2026 Edition]: Costs, Media, and Procedures

When fans have an upcoming live performance or concert at Yokohama Arena, it's not uncommon for them to want to place cheering ads for their favorite artist near the venue. However, many find themselves unable to act before the actual event because they don't know where to inquire, how much it costs, or if individuals can even apply.

This article provides a clear explanation, from a fan's perspective, of the media types, costs, and application procedures for cheering ads available around Yokohama Arena.

If you're thinking about placing a cheering ad at Yokohama Arena

Yokohama Arena is one of Japan's leading arena venues, hosting large-scale live performances and concerts throughout the year. An increasing number of fans are considering cheering ads out of a desire to convey a message to their favorite artist near the venue on the day of the live show, to enhance a sense of solidarity with other fans, or to celebrate birthdays or debut anniversaries in a special way.

Cheering ads are not solely for talent agencies or labels. A system is in place that allows individual fans to convey messages to their favorite artists using their own money and words. First, understand the media, costs, and procedures, and then create a plan.

About Yokohama Arena

Yokohama Arena is a multi-purpose indoor arena located in Shin-Yokohama, Kohoku Ward, Yokohama City, Kanagawa Prefecture. With a total area of approximately 8,000 square meters and a maximum capacity of about 17,000 people, it is known as one of the largest venues in Japan.

It is a 5-minute walk from Shin-Yokohama Station (JR Yokohama Line, Yokohama Municipal Subway Blue Line) North Exit. As it is directly connected to Shin-Yokohama Station, where the Tokaido Shinkansen stops, it offers excellent accessibility from across the country, attracting many fans from afar.

In addition to concerts and arena tours, it also hosts sports events and martial arts promotions, attracting a wide range of fans regardless of genre. The area around Yokohama Arena and Yokohama Station offers a rich variety of advertising media, providing multiple suitable options for placing cheering ads.

Cheering ad media available in the Yokohama area

Around Yokohama Arena, you can utilize three main types of cheering ad media.

Digital signage (within stations)

Many digital signage displays are installed within Yokohama Station and Shin-Yokohama Station. Placed near ticket gates and along passages, they are easily noticed by concert attendees, and their high visibility is a key feature. Yokohama Station has one of the highest daily passenger numbers in Japan, allowing messages to reach a wide audience beyond just fan activity participants.

Shin-Yokohama Station on the Yokohama Municipal Subway also has 4K-compatible digital signage, drawing attention as a location that can directly appeal to fans heading to the venue.

Outdoor vision (Yokohama Station West Exit area)

Multiple large outdoor vision displays are installed in the Yokohama Station West Exit area. Outdoor signage around Yokohama VIVRE is a medium that can make a significant impact on people walking through the bustling downtown area. This area sees heavy foot traffic day and night, making it effective for appealing to fans who spend time around Yokohama Station before and after a live performance.

Ad truck (mobile advertising)

Ad trucks are mobile advertisements, equipped with LED or internally illuminated displays, that drive through the city. By specifying a route and having them circulate around Yokohama Station and Shin-Yokohama Station, they can create an impactful display tailored to the excitement on the day of the live performance. Their characteristic is their ability to gain exposure while moving, unlike fixed media, and they are also a medium that tends to be widely shared as videos on social media.

How to place a cheering ad

Step 1: Determine purpose and budget

First, clarify "for whom and what message you want to convey" and your "maximum budget." The available media options will differ depending on whether you bear the full cost yourself or raise support from multiple fans through crowdfunding. With options ranging from digital signage that can be placed for around 30,000 yen to ad trucks costing hundreds of thousands of yen, it's crucial to first define your budget range.

Step 2: Choose media and display period

Organizing the characteristics of each media type in the Yokohama area makes selection easier:

• If you want to display it at Shin-Yokohama Station, the closest station to the venue, on the day of the live performance: Digital signage inside the station.
• If you want to widely publicize in the bustling area of Yokohama Station: Outdoor vision or signage around Yokohama Station.
• If you also aim for social media dissemination: Ad truck.

The display period is generally about one week before and after the live event. Placement timed just before the event is effective.

Step 3: Prepare creative content

Each media type has specific size requirements for images and videos. For digital signage, horizontal still images or short videos (around 15-30 seconds) are common. Prepare creative content that includes the artist's name, message, and hashtags. Oshi-Ad also provides support for checking creative specifications and agency guidelines.

Step 4: Apply

Select the media from the Oshi-Ad website, upload the display period and creative content, and apply. Applications can be made under an individual's name, and multiple media types can be compared and applied for together. Once approved, the display date will be confirmed.

Note: Check agency guidelines

For some artists, their agency or label may publish guidelines regarding cheering ads. Checking these guidelines before applying can help avoid issues after placement. Oshi-Ad also offers support for checking guidelines.

Cost目安

Below is an overview of estimated costs for major cheering ad media available in the Yokohama area. Actual prices vary depending on the display period, size, and timing, so inquiries to each service are necessary for details.

Oshi-Ad handles media, primarily digital signage, that individuals can place for around 30,000 yen. With the crowdfunding feature, fans can share the cost, contributing from 500 yen per share.

What is Oshi-Ad?

Oshi-Ad is a service that allows individuals to place ads, such as on digital signage, for their favorite artist, starting from approximately 30,000 yen. It is operated by Curio Inc. and launched in February 2026.

Until now, cheering ads were predominantly large-scale placements through agencies or organizations, but Oshi-Ad emphasizes allowing individuals to apply directly.

Features of Oshi-Ad

• Individual-friendly pricing, allowing placements from approximately 30,000 yen.
• Supports placement in as little as about 1 week (depending on the media).
• Crowdfunding function allows fans to contribute from 500 yen per share.
• Crowdfunding fee is 10%, one of the lowest in the industry.
• Support for checking agency guidelines.
• Handles multiple media types, with digital signage as the main offering, along with ad trucks and outdoor vision.

Oshi-Ad also handles media in the Yokohama area. If you are considering placing an ad for a live performance at Yokohama Arena, please check out the media options on Oshi-Ad first.

You can find service details and search for media here:

https://app.oshi-ad.com

Summary

Yokohama Arena is a large venue with a capacity of 17,000 people, and due to its excellent access, being a 5-minute walk from Shin-Yokohama Station, it is a hub for live performances and concerts. For placing cheering ads, digital signage around Shin-Yokohama Station and Yokohama Station, where many attendees pass through, is a cost-effective option to consider.

Here are the key points of this article:

• The main cheering ad media in the Yokohama area are digital signage, outdoor vision, and ad trucks.
• There are media options that individuals can place for around 30,000 yen.
• Using Oshi-Ad's crowdfunding function, fans can share costs by contributing from 500 yen per share.
• The application process involves four steps: determining purpose/budget, selecting media, preparing creative content, and applying.
• Pre-checking agency guidelines is important.

If you want to express your feelings for your favorite artist before a live performance, be sure to check out Oshi-Ad.

https://app.oshi-ad.com