How to Place Fan Advertisements Around Yoyogi National Gymnasium First Stadium [2026 Edition]: Costs, Media, and Application Procedures
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Support Your Favorite Artist's Live Performance at Yoyogi National Gymnasium First Gymnasium with a Fan Support Ad!
For fans who want to place a fan support ad for a live concert at Yoyogi National Gymnasium First Gymnasium. With Oshi-Ad, you can place a fan support ad on digital signage and outdoor screens in the Harajuku and Shibuya areas for as little as 30,000 yen and in as little as one week. Individuals can apply, and with the crowdfunding feature, fans can share the cost starting from 500 yen per share. This guide explains the advertising media around the venue, estimated costs, and application procedures.
Yoyogi National Gymnasium First Gymnasium: Basic Information
| Item | Details |
|---|---|
| Official Name | Yoyogi National Gymnasium First Gymnasium |
| Location | 2-1-1 Jinnan, Shibuya-ku, Tokyo |
| Capacity | Approx. 13,000 people (for concerts) |
| Nearest Station (JR) | JR Yamanote Line, Harajuku Station (approx. 5 minutes walk) |
| Nearest Station (Tokyo Metro) | Tokyo Metro Chiyoda Line/Fukutoshin Line, Meiji-jingumae |
| Nearest Station (Shibuya) | JR/various lines, Shibuya Station (approx. 15 minutes walk) |
| Main Uses | K-POP concerts, large-scale idol live performances, sports events |
| Venue Features | A historic building designed by Kenzo Tange. One of Tokyo's leading live arenas. |
With a capacity of approximately 13,000 people, Yoyogi National Gymnasium First Gymnasium has long been one of Tokyo's premier arenas, used for live performances by K-POP groups and major domestic idols. Located next to Harajuku's Takeshita Street, a mecca for K-POP fans, the venue attracts large crowds of fans on performance days. By utilizing this foot traffic and placing support ads in the surrounding area, you can maximize your message to your favorite artist.
Locations and Areas for Fan Support Ads in the Vicinity
Around Yoyogi National Gymnasium First Gymnasium, there are multiple advertising media strategically located along fan routes. Here's a summary of key spots in Harajuku, Shibuya, and Shinjuku that serve as access points.
1. Digital Signage in Harajuku/Jingumae Area
Large digital signages are installed around the Jingumae intersection, right outside the Omotesando exit of Harajuku Station. Outdoor screens such as those in front of HARAJUKU HAKKAKUKAN and WeWork Iceberg are sure to catch the eye of fans heading to Takeshita Street. As this area attracts many K-POP fans, it is particularly suitable for fan support content.
2. Digital Signage within Meiji-jingumae Station
Multiple digital signages are installed in the concourse outside the ticket gates of Tokyo Metro Meiji-jingumae
3. Outdoor Screens and Signage in Shibuya Area
The area around Shibuya Scramble Crossing concentrates some of Japan's leading outdoor screens. Shibuya Station is a terminal where JR, various private railways, and subways converge, with many fans passing through before and after live performances. Shibuya's large outdoor screens offer significant reach to K-POP fans both domestically and internationally, with a rich history of birthday and fan support ads.
4. Digital Signage and Outdoor Advertising in Shinjuku Area
Shinjuku is also a terminal where fans from distant locations arrive by Shinkansen or express trains, making it suitable for reaching fans traveling for live events. Outdoor screens in the Shinjuku East Exit/Kabukicho area and digital signages within Shinjuku Station offer high visibility and reach a large number of commuters daily.
5. Ad Trucks (Touring Shibuya and Harajuku)
Ad trucks are mobile advertisements that tour between Shibuya and Harajuku. By circulating around the venue multiple times on the day of a live performance, they can repeatedly deliver messages to attendees. Combining this with content such as "Oshi-Ad is supporting today's live!" is particularly effective. Short-term placements limited to a few hours before the live performance are also possible.
Estimated Costs for Fan Support Ads
Costs vary depending on the media, duration, and area. The following are merely estimates. Oshi-Ad offers a range of media that can be booked by individuals starting from approximately 30,000 yen.
| Media Type | Example Area | Estimated Duration | Estimated Cost |
|---|---|---|---|
| Digital Signage (within station) | Meiji-jingumae |
1 week~ | Approx. 30,000 yen~ |
| Outdoor Digital Screen (small to medium) | Harajuku Jingumae, Shibuya area | 1 week~ | Approx. 50,000 yen~ |
| Outdoor Digital Screen (large) | Shibuya Scramble, Shinjuku East Exit | 1 week~ | Approx. 150,000 yen~ |
| Ad Truck | Touring Shibuya and Harajuku | 1 day~ | Approx. 150,000 yen~ (1 day) |
| Station Posters/Flags | Harajuku, Shibuya Station area | 1 week~ | Approx. 100,000 yen~ |
Even for higher-cost media, Oshi-Ad's crowdfunding feature allows fans to share the expense and place ads. With participation starting from 500 yen per share, it becomes feasible to place ads on large media that would otherwise be difficult for individuals. Crowdfunding fees are 10% (industry's lowest).
How to Place a Fan Support Ad
When placing a fan support ad, you might often wonder where to start. Here's a step-by-step guide on how to apply using Oshi-Ad.
STEP 1: Determine Your Purpose and Budget
First, decide "for whom, when, and what message you want to convey." It's common to aim for placement around the live performance date. Deciding at this stage whether to place the ad individually or through a crowdfunding model where fans share the costs will make the process smoother. For budgeting, if placing individually, 30,000 to 100,000 yen is a general estimate; for crowdfunding, you can set the target amount freely.
STEP 2: Choose Media and Area
"Where to place the ad" significantly affects its effectiveness. If you want to reach fans gathering around the venue on the day of the live performance, digital signage in the Harajuku and Shibuya areas is ideal. If you want to reach a wider audience, including fans traveling from afar, the Shinjuku area or large screens in Shibuya are more suitable. You can check the list of available media on the Oshi-Ad service site (https://app.oshi-ad.com).
STEP 3: Prepare Creative (Images/Videos)
Prepare the image or video for the advertisement. Oshi-Ad provides guidance on data specifications (size, format, etc.) tailored to each media. When dealing with K-POP groups or artists belonging to entertainment agencies, please check the agency's guidelines in advance (regarding fan support ad permissibility, image usage rules, etc.). Oshi-Ad staff will assist with guideline confirmation, so feel free to consult us before applying if you have any questions.
STEP 4: Apply with Oshi-Ad
Access https://app.oshi-ad.com, register your desired media, placement period, and creative, then apply. If applying individually, proceed directly to payment. If you wish to place the ad through crowdfunding, you will need to set up a project and recruit supporters.
STEP 5: Placement and Spreading the Word
After the placement begins, you will receive photos and videos confirming the placement from Oshi-Ad. Share them on social media to build excitement among fans. Photos of fan support ads become cherished memories for many fans, serving as tangible proof of their feelings for their favorite artist.
Crowdfunding with Fellow Fans
If you think "the cost is too high for one person, but I want to do it with everyone," Oshi-Ad's crowdfunding feature is perfect for you.
- Participation starts from 500 yen per share. You can set the amount freely.
- Project format: set a target amount and recruit willing fans.
- Crowdfunding fee: 10% (industry's lowest).
- Designed to easily share project pages on social media to gather fellow fans.
- Once the target is reached, proceed to placement procedures.
Live performances at Yoyogi First Gymnasium are often large-scale concerts, so fan enthusiasm is high and crowdfunding tends to be successful. Try calling on K-POP fan communities and fan communities of your favorite artist.
What is Oshi-Ad?
Oshi-Ad is a platform that allows individuals to place advertisements for their favorite artists, such as digital signage, outdoor screens, and ad trucks, starting from approximately 30,000 yen. It is operated by Curio Inc.
- Individuals can apply: Not just agencies or companies, but individual fans can apply directly.
- Available from approximately 30,000 yen: We offer price ranges that allow you to start without a large budget.
- Placement in as little as one week: Short lead times mean we can respond to urgent celebrations.
- Includes crowdfunding feature: Fans can share costs and place ads starting from 500 yen per share.
- Guideline confirmation support available: We assist in confirming fan support ad guidelines for each agency/group.
Service site: https://app.oshi-ad.com
Frequently Asked Questions (FAQ)
Q1. How many days in advance should I apply to place a fan support ad for a live performance at Yoyogi First Gymnasium?
Oshi-Ad supports placement in as little as one week. However, some media may require applications 2-3 weeks in advance. We recommend starting your application 2-4 weeks before the live performance. Applying with ample time allows for smoother handling of creative revisions.
Q2. Can individuals place fan support ads, or is it only for companies?
Oshi-Ad is designed for applications by individual fans. You can apply even if you are not a company or corporation. We support both individual applications and those where fans gather volunteers through crowdfunding.
Q3. Are there any precautions when using images of K-POP artists for fan support ads?
The permissibility of fan support ads and rules for image usage vary depending on the K-POP group and their management agency. Generally, it is recommended to use officially provided materials. Oshi-Ad offers support for guideline confirmation, so please feel free to contact us.
Q4. What happens if the crowdfunding goal amount is not reached?
If the target amount is not reached, all collected support funds will be fully refunded. For details on how to set target amounts for projects, please refer to the service site or contact us.
Q5. Can I place fan support ads inside Yoyogi First Gymnasium?
Placing advertisements inside the venue requires permission from the organizer and venue management, and cases where general fans can directly apply are limited. Oshi-Ad primarily handles media located in public areas and facilities around the venue (Harajuku, Shibuya, Shinjuku areas). For in-venue advertising, please contact the live organizer directly.
Summary: Boost the Yoyogi National Gymnasium First Gymnasium Live with Fan Support Ads!
Yoyogi National Gymnasium First Gymnasium is a large arena located in Harajuku and Shibuya, one of Japan's premier entertainment hubs. On the day of a live performance, you can deliver messages to your favorite artist through various media along the route fans take to the venue, such as digital signage in Harajuku Jingumae, outdoor screens in Shibuya, and ad trucks.
With Oshi-Ad, individuals can place ads for as little as 30,000 yen and in as little as one week. Even large-scale media that might be difficult for one person to afford can be realized if fans come together through the crowdfunding feature (starting from 500 yen per share).
To turn your love for your favorite artist into a tangible form, first check the available media on the service site.