Shinjuku Fan Advertising [Latest 2026]: Locations, Prices, and Application Methods
Share
More and more fans want to place "Oshi Kōkoku" (support advertisements) in Shinjuku to celebrate their favorite idol's birthday or a live performance. Shinjuku is one of Japan's largest terminals, with over 230,000 people passing through daily, and has long been known to K-Pop and VTuber fans as a "holy site for support advertisements."
Types of Support Advertisements Available in Shinjuku Area
- Outdoor Digital Visions: Large LED screens on station fronts and commercial building exteriors. The most popular format.
- In-station Digital Signage: Screens inside JR Shinjuku Station and Tokyo Metro Shinjuku Station. Reaches all commuters passing through ticket gates.
- Ad Trucks: Mobile advertisements circulating in the Shinjuku and Kabukicho areas.
Key Display Spots in Shinjuku
Cross Shinjuku Vision (Shinjuku Station East Exit)
This is a large outdoor vision installed directly in front of the JR Shinjuku Station East Exit. It supports 3D advertisements with 4K-equivalent high image quality, and has numerous実績 of K-Pop fans placing birthday celebration advertisements. Please note that the former Shinjuku Alta Vision ceased broadcasting on February 28, 2025.
Kabukicho Area
This is one of Japan's leading entertainment districts, visited by many foreign tourists. There has been an increase in K-Pop artists' fans placing birthday celebration advertisements.
Nishi-Shinjuku Skyscraper Area
With a large flow of business people and tourists, this area is suitable for short-term postings aligned with weekend events.
Shinjuku Station Concourse (Shinjuku Wall 456)
This is Japan's largest LED signage, measuring 45.6m in length. It is a powerful medium that can reach all passersby outside the ticket gates.
Cost Estimates (by media type, Shinjuku-specific pricing)
| Medium | Estimated Price (7 days) | Notes |
|---|---|---|
| Cross Shinjuku Vision | From ¥800,000 | Large outdoor |
| In-station Digital Signage (medium) | From ¥300,000 | |
| Ad Truck (Shinjuku area circulation) | From ¥30,000 | 1 day |
| Digital Signage (small, for individuals) | From ¥30,000 | Oshi-ad availability |
Benefits of Placing Support Advertisements in Shinjuku
Japan's Largest Pedestrian Traffic and Dissemination Power
Shinjuku Station has approximately 3.5 million daily commuters, making it one of the largest in the world. This makes it easy for content to spread on social media, allowing you to share your love for your idol with many people.
Holy Site for K-Pop and VTuber Fans
This area has a deeply rooted culture of K-Pop "saengil" (birthday) advertisements. Okubo and Shin-Okubo offer geographical conditions that naturally attract K-Pop fans.
Difference from Shibuya
While Shibuya has a mixed crowd of many tourists, the area from Shinjuku East Exit to Kabukicho has a higher proportion of fans interested in entertainment and "oshi-katsu" (idol fan activities), making it easier to directly reach people who share an interest in your idol.
Application Process
- Determine your objective and budget.
- Select media and area (check lead time; large displays require 1-2 months in advance).
- Prepare creative content (videos, images).
- Apply and make payment.
- Display and report on social media.
How to Place a Support Advertisement
The easiest option for individuals to apply for is digital signage. There are slots available starting from tens of thousands of yen with short lead times. It is smoothest to first determine your objective, budget, and media.
What is Oshi-Ad?
Oshi-Ad (https://app.oshi-ad.com) is a platform that allows individuals to place advertisements, such as digital signage, for their favorite idol starting from approximately ¥30,000.
- Available from approximately ¥30,000
- Display in as little as 1 week
- Crowdfunding feature: From ¥500 per contribution, 10% fee
- Supports individual applications
- Assistance with agency guideline confirmation
Please check the available media and price ranges at https://app.oshi-ad.com.